Arlen Malecha
Northfield,MN
Overview
29
29
years of professional experience
Work History
Sales & Marketing Manager
Brookdale Senior Living
West Saint Paul, MN
02.2024 - Current
- Manage sales and marketing for two senior living communities totaling 57 apartments.
- Guide prospective residents and families through the sales process from initial inquiry to move-in.
- Develop referral relationships with healthcare providers, financial advisors, attorneys, clergy, and local organizations.
- Partner with executive leadership to execute marketing plans, events, and outreach strategies that support occupancy and revenue goals.
- Maintain CRM data and track lead conversion to improve sales performance.
Executive Director / Sales Manager
Milestone Senior Living
Faribault, MN
03.2023 - 01.2024
- Directed daily operations for a 45-unit assisted living, memory care, and respite community.
- Led hiring and restructuring of the leadership team to improve operational effectiveness.
- Increased employee engagement and improved resident and family satisfaction.
- Implemented community events and outreach initiatives to enhance brand awareness and lead generation.
- Ensured compliance with state regulations and organizational policies.
Executive Director / Sales Manager
Millstream Commons
Northfield, MN
04.2021 - 03.2022
- Oversaw operations, sales, compliance, and staffing for a 44-unit assisted living community.
- Implemented Minnesota Assisted Living regulations (144G) and prepared the organization for its first state survey in six years.
- Increased admissions from 25% to 70%, significantly improving occupancy and revenue.
- Built strategic partnerships with healthcare and community organizations to expand referral pipelines.
- Participated in corporate strategic planning, leadership, and management initiatives.
Housing Coordinator / Property Manager
Kildahl Park Pointe Cooperative
Northfield, MN
04.2017 - 04.2021
- Managed operations for a 51-unit senior housing cooperative serving adults age 55+.
- Expanded the waitlist from 40 to 104, ensuring sustained occupancy demand.
- Directed a $500,000 reconstruction project and a large-scale window replacement project involving 200+ windows.
- Coordinated marketing and sales for 29 housing units.
- Implemented a competitive vendor bidding process that reduced expenses.
- Improved HUD REAC inspection score from 84.0 to 99.84.
- Assisted residents with transitions to assisted living and long-term care settings.
Realtor
Coldwell Banker South Metro
Minnesota
11.2002 - 12.2021
- Provided residential real estate services with a focus on Northfield and surrounding communities.
- Successfully assisted hundreds of clients with home purchases and sales.
- Created a senior home transition program including downsizing, staging, storage, and vendor coordination.
- Developed a commission discount program for veterans.
- Collaborated with financial institutions, law enforcement, and preservation companies to prepare foreclosed properties for sale.
Director of Community Relations
Laura Baker Services Association
Northfield, MN
05.1997 - 10.2002
- Directed intake and placement processes for residents with intellectual disabilities.
- Marketed services to counties statewide, increasing enrollment.
- Led fundraising initiatives including annual gala, golf tournament, and appeal campaigns.
- Delivered presentations to community organizations and recruited volunteers.
Websites
Timeline
Sales & Marketing Manager
Brookdale Senior Living
02.2024 - Current
Executive Director / Sales Manager
Milestone Senior Living
03.2023 - 01.2024
Executive Director / Sales Manager
Millstream Commons
04.2021 - 03.2022
Housing Coordinator / Property Manager
Kildahl Park Pointe Cooperative
04.2017 - 04.2021
Realtor
Coldwell Banker South Metro
11.2002 - 12.2021
Director of Community Relations
Laura Baker Services Association
05.1997 - 10.2002