Arlene Go
Customer Reference Program Leader
SF Bay Area,CA
Summary
- 15+ years of B2B/B2C experience in customer marketing and corporate communications.
- Proven success in nurturing customer relationships to drive pipeline, elevate brand recognition, and position customers as thought leaders.
- Expert in leading integrated customer reference programs, exceeding goals, and inspiring stakeholder credibility.
- Diverse sector representation, encompassing technology, lifestyle, education, and nonprofits.
- Strong program management, operations, and adept analyst/media/client relations.
- Exceptional analytical, problem-solving, and crisis communication skills.
- Outstanding written and oral communication, with a keen eye for detail.
Overview
21
21
years of professional experience
Work History
Head of Global Customer Marketing
DataStax
01.2024 - Current
- Scaling marketing engine focused on putting customers at the center of our brand, content, product marketing, campaigns, and events.
- Pivoted from enterprise marketing to focus more on a developer audience
- Over 50% of Astra DB vector (our flagship database offering) customers have become referenceable.
- Contributed to over 200% increase in new logos overall and 325% growth in Astra DB registrations.
- Contributed to over 200% increase in Astra DB vector opportunities in the second half of FY24
- Demonstrated strong organizational and time management skills while managing multiple projects.
Senior Manager, Customer Marketing
DataStax
05.2021 - 01.2024
- Launched Voice of the Customer advocacy program, achieving 40% YoY growth in customer reference assets.
- Managed customer advocacy team and led efforts to identify, recruit, and align customer advocates for sales team reference requests, case studies, blogs, webinars, and other marketing engagements.
- Spearheaded third-party customer validation for product and partnership announcements, as well as managed customer participation in PR and AR opportunities.
- Secured industry powerhouses as customer references including: Capital One, The Home Depot, Macquarie Bank, Netflix, Overstock, Priceline, Rakuten, T-Mobile, and Verizon.
- Pioneered and executed the Digital Champions program, showcasing visionaries harnessing real-time data and AI to transform value delivery to their organizations and customers. Within less than a year, we successfully launched 16 impactful videos.
- Collaborated closely with industry giants, including Google Cloud, Intel and Microsoft, to create impactful joint customer content.
- Created diverse content types, ranging from short and long-form written content to video, and social media formats.
- Established TrustRadius customer reviews program, securing the Top Rated badge for DataStax Astra DB in NoSQL, DBaaS, non-relational database, and open-source categories.
- Highly effective at cultivating and maintaining productive relationships with diverse internal teams spanning marketing, sales, product, communications, and customer experience, consistently achieving significant results.
Senior Public Relations Manager
DataStax
10.2019 - 05.2021
- Orchestrated impactful collaborations with media outlets to secure comprehensive company and product coverage.
- Successfully obtained highly valuable articles in prominent tech publications, including CIO, IDG, TechTarget, TechRepublic, The New Stack, The Register, and ZDNet.
- Spearheaded cross-functional alignment with product marketing, developer advocacy, partner, and revenue teams, strategizing, planning, and delivering new initiatives, meticulously defining scope and timing.
- Collaborated closely with analyst firms to source and complete research reports and white papers.
- Co-led the transformation of DataStax's annual conference into a dynamic virtual experience named "Accelerate: A NoSQL Original Series," incorporating livestream keynotes and on-demand episodes. Showcased top Apache Cassandra users, enterprise customers (Capital One, Intuit, T-Mobile), and tech partners (Google Cloud).
- Pioneered the launch of the "Inspired Execution" podcast, hosted by DataStax Chairman and CEO, Chet Kapoor. Responsible for shaping the messaging and scripting of each episode, featuring tech leaders from global enterprises, including AT&T, Burberry, Cisco, Home Depot, FedEx, PayPal, T-Mobile, Wells Fargo, and more.
- Launched the "Open Source Data" podcast, hosted by DataStax Chief of Strategy, Sam Ramji. Played a central role in shaping the messaging of developer-focused episodes featuring tech leaders from AWS, Google, Deloitte, Microsoft, and more.
- Effectively managed an external web agency, taking charge of web content messaging, website overhaul, and branding.
- Achieved remarkable results, with overall website traffic surging by 47% in Q2, 2020, compared to the previous quarter, and showing an impressive 18% year-over-year increase. Traffic to product pages also recorded a significant 17% quarter-over-quarter growth.
Marketing Communications Consultant
CITCON
04.2019 - 09.2019
- Crafted compelling marketing collateral, encompassing product brochures, blog posts, press releases, corporate presentations, and an e-commerce playbook.
- Secured high-profile speaking opportunities, including the COO's engagement at GELF New York 2019, based on the e-commerce playbook, and the Head of Global Retail Sales at the MAG Conference Tech Forum 2019.
- Orchestrated CITCON's prominent presence at key trade shows, such as the Internet Retail Conference, IPW, and eTail London.Responsible for strategy, design, logistics, vendors, budgeting, execution, and post-event analysis.
- Attained noteworthy coverage in Business Insider, Business Journal, Payments Source, Private Equity Hub, and Banking Technology, showcasing the company's achievements.
- Spearheaded a dynamic crisis communications team and collaborated with key stakeholders to execute a strategic action plan in times of need.
Senior Public Relations Manager
Kika Tech
01.2017 - 01.2019
- Spearheaded B2C communications initiatives for U.S. market expansion of Kika Keyboard and Voice Assistant applications. Helped brand Kika as an AI company through media and analyst briefings, social media campaigns, blogs, and trade show presence.
- PR program helped generate over 13 million new app users in 2018 (+50% YoY), increased daily active users to 7 million (+40% YoY), and
- Recorded more than 27 million sticker sends in the U.S.
- Developed communications strategies/messaging and communicated to key audiences through traditional, progressive and disruptive media relations tactics. Spearheaded crisis communications team.
- Secured briefings and collateral-worthy coverage with The Wall Street Journal, Digital Trends, TechRepublic, CRN, CNET, Forbes, Financial Times, AI Trends, Business Journal, TechCrunch; Fostered analyst relationships with ABI Research, 451 Research, Forrester Research, Gartner, IDC, and Ovum Research.
- Implemented a comprehensive social media relations strategy, including the fastest texter campaign.
- Managed trade shows including MWC Americas, CES, and MWC Barcelona, overseeing the overall strategy, design, logistics, vendors, budget, execution and post-event analysis. Negotiated contracts for trade show booths, catering, photographers, and meeting venues.
- Overhauled Kika Tech’s website to appeal to U.S. audiences; Implemented and managed SEO program to boost traffic to Kika website; Traffic improved by 70% to 1,000 daily unique visitors in the first month and has since continued to increase.
- Secured four 2018 CES Innovation Awards, an MWC GLOMO finalist distinction, and two Mobile Village Awards.
- Managed external web agency. Was responsible for web content messaging, website overhaul, and branding.
- Developed blogs and videos that were leveraged for social media and Kika's website.
Corporate Communications Consultant
Rokid Corporation, Ltd.
01.2016 - 01.2017
- Spearheaded comprehensive B2C communications strategies to facilitate Rokid's U.S. market expansion, effectively positioning the brand as a leading AI company.
- Formulated and executed precise messaging strategies, reaching key audiences through a mix of traditional, progressive, and innovative media relations tactics.
- Achieved notable success in garnering high-impact coverage in renowned publications, including Forbes, Fortune, Silicon Valley Business Journal, San Francisco Business Times, PE Hub, TechCrunch, WIRED, Consumer Digest, Discovery Channel, and CNET.
- Cultivated valuable relationships with esteemed analyst firms, such as Gartner, Forrester Research, and IDC, among others.
- Secured prestigious accolades, including two 2017 CES Innovation Awards, recognition from Red Herring, Stevies Women in Business, CB Insights AI 100, and a successful ROBOBusiness Pitchfire presentation.
Senior Media Strategist, Public Relations
LMGPR
01.2015 - 01.2016
- Oversaw communications programs for B2B clients in security and cloud; and B2C clients in automotive, electronics and security.
- Provided and executed communications strategies/messaging that supported clients' business goals to key audiences through traditional, progressive and disruptive media relations tactics. Translated complex technology into crisp, jargon-free messages.
- Managed PR/AR programs for clients including: Bastille, KANOA, Ziften, StratoKey, Sideband, Divergent 3D, and GrandView Restaurant.
- Launched 3D Printed Supercar for Divergent 3D and received Popular Science cover story.
- Secured media placements in Forbes, Wall Street Journal, CNET, Sports Illustrated, TechCrunch, Dark Reading, Network World, PC Magazine, PC World – among others through trend Jacking and product announcements.
- Fostered relationships with key analyst firms including Gartner Group, Forrester Research, IDC, 451 Research, and Ventana Research.
Account Manager, Public Relations
Glodow Nead
01.2014 - 01.2015
- Managed PR program for clients: La Crema Wines, EPIC Roasthouse, PlayStudios, LaToque, Scarlet Hotel, Waterbar, Williams Sonoma, and Westin Verasa.
- Established close relationships with business press, including: Associated Press, BusinessWeek, New York Times, and Washington Post. Worked with lifestyle publications, including: 7x7, Fodor’s, Haute Living, Eater, SF Gate, Tasting Table.
- Coordinated Williams Sonoma Grand Opening event in Sonoma Square and secured coverage in New York Times and SF Chronicle for the event.
- Managed social media for Westin Verasa Napa and LaToque.
Senior Account Manager, Public Relations
LMGPR
01.2003 - 01.2009
- First employee for the firm and participated in new business development, growing from 2 to 12 accounts during my tenure.
- Managed PR/AR program for clients, including: 3Leaf Systems, Blue Coat, FireEye, MiraLink, Mirapoint, Netmagic, and Zyrion.
- Secured collateral-worthy coverage with business press including New York Times, San Jose Mercury News, and Washington Post; and technology publications including: Dark Reading, eWeek, IDG, Information Week, Network World, and PC World.
- Developed PR strategy for product launches, press/analyst tours and trade shows.
- Wrote and edited press releases, FAQs, company backgrounders, and ensured consistent messaging in all collateral.
Education
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Cornell University, Ithaca, NY; Corporate Communications Certification
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Knox College, Galesburg, IL; BA in History
Timeline
Head of Global Customer Marketing
DataStax
01.2024 - Current
Senior Manager, Customer Marketing
DataStax
05.2021 - 01.2024
Senior Public Relations Manager
DataStax
10.2019 - 05.2021
Marketing Communications Consultant
CITCON
04.2019 - 09.2019
Senior Public Relations Manager
Kika Tech
01.2017 - 01.2019
Corporate Communications Consultant
Rokid Corporation, Ltd.
01.2016 - 01.2017
Senior Media Strategist, Public Relations
LMGPR
01.2015 - 01.2016
Account Manager, Public Relations
Glodow Nead
01.2014 - 01.2015
Senior Account Manager, Public Relations
LMGPR
01.2003 - 01.2009
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Cornell University, Ithaca, NY; Corporate Communications Certification
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Knox College, Galesburg, IL; BA in History
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