Summary
Overview
Work History
Education
Skills
Certification
Timeline
Receptionist
Arlette Measures

Arlette Measures

Marketing Specialist
Portland,OR

Summary

Results-driven marketing leader with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations.


Passionate about applying excellent organization and communication skills to manage and lead teams. Well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgment.

Overview

15
15
years of professional experience
1
1
Certification

Work History

VP of Demand Generation

InsideUp
San Diego, CA
06.2023 - Current
  • Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
  • Increased company growth through collaboration with sales and marketing departments.
  • Hired and managed employees to maximize productivity while training staff on best practices and protocols.
  • Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
  • Established performance goals for department and provided methods for reaching milestones.
  • Collaborated with senior management to develop strategic initiatives and long term goals.
  • Led development of strategic marketing plans to raise awareness and drive sales growth.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Analyzed industry trends and tracked competitor activities to inform decision making.

Marketing Director

InsideUp
San Diego, CA
11.2020 - 06.2023
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created innovative strategies to drive customer engagement.
  • Created content and promotional materials to drive engagement and conversions.
  • Planned and executed events and marketing programs to increase qualified leads.

Marketing Content Manager

InsideUp
San Diego, CA
10.2009 - 11.2020
  • Managed content distribution to online channels and social media platforms.
  • Conducted research and collaborated with subject matter experts to develop accurate content.
  • Edited and proofread content for accuracy and readability.
  • Conducted regular content audits to identify gaps and redundancies of content.
  • Approved, reviewed and edited content flowing to website.
  • Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
  • Curated content across social media platforms, leveraging algorithm strategies to increase engagement.
  • Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic.

Marketing Copywriter

Self-employeed
Newberg, OR
03.2008 - 09.2019
  • Formatted copy to align with project-specific guidelines.
  • Wrote social media outreach posts on both informational and promotional topics.
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
  • Selected high-quality photos and videos to complement written copy.
  • Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
  • Improved search result rankings with targeted SEO strategy.
  • Supported client projects from planning to on-time completion of quality deliverables.
  • Reviewed and edited final copy for accuracy and to correct grammar errors.
  • Created content for websites and online publications.
  • Presented clients with unique copy options based on overall marketing objectives.

Education

Business Administration And Management

Portland Community College
05.2001 -

Copywriting And Editing

American Writers And Artists Institute
Delray Beach, FL
05.2001 -

Skills

    Consulting

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Certification

CMO Foundations: Measuring Marketing Effectiveness (ROI) - LinkedIn

Timeline

VP of Demand Generation

InsideUp
06.2023 - Current

CMO Foundations: Measuring Marketing Effectiveness (ROI) - LinkedIn

04-2022

Marketing Director

InsideUp
11.2020 - 06.2023

Marketing Content Manager

InsideUp
10.2009 - 11.2020

Marketing Copywriter

Self-employeed
03.2008 - 09.2019

Business Administration And Management

Portland Community College
05.2001 -

Copywriting And Editing

American Writers And Artists Institute
05.2001 -

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Arlette MeasuresMarketing Specialist