Arllah Holt
Orlando,FL
Summary
Results-driven Food Service Sales Manager with a proven track record of driving sales growth and managing key accounts within the food industry. Expertise in relationship building, strategic planning, and team leadership has led to significant revenue increases and enhanced client satisfaction. Demonstrated ability to identify customer needs and implement tailored solutions aligns well with a commitment to fostering lasting partnerships and achieving organizational success.
Overview
17
17
years of professional experience
Work History
Area Sales Manager
Performance Foodservice
Orlando, FL
06.2018 - 11.2024
- Input and review customer orders
- Introduce new products and ideas to boost sales and profits for customers
- Work closely with vendors and brokers to promote case growth
- Manage a sales territory ensuring independent growth
- Maintain a positive relationship with customers by regular calls and visits to restaurants
- Build business through support of company branded products
- Implemented and adjusted the sales strategy based on market trends and results.
- Identified new business opportunities through market research and analysis.
- Interacted regularly with senior management to discuss current strategies and future plans.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Identified new business opportunities within the region through networking activities.
- Developed and executed strategic sales plans to achieve regional sales targets and expand customer base.
- Created detailed reports on regional sales performance for management review.
- Established and maintained strong, long-lasting customer relationships by addressing needs and concerns.
- Utilized customer relationship management software to maintain records of customer activities and networking opportunities.
- Collaborated with the customer service team to ensure client satisfaction and resolve any sales-related issues.
- Penetrated new markets by investigating competitor products, services, and trends.
- Reviewed competitor's activities and devised measures to stay ahead in the market competition.
- Maintained relationships with existing clients to ensure their satisfaction with products and services offered.
- Tracked sales goals and reporting results as necessary to upper management.
- Monitored competitor activities and adjusted strategies to maintain competitive advantage.
- Set individual sales targets with sales team, aligning with company objectives.
- Planned, developed and implemented sales strategies in an assigned region.
- Gained market share in new sales performance.
- Resolved customer complaints regarding sales and service.
- Established strong working relationships with vendors and suppliers for obtaining quality products at competitive prices.
- Developed pricing policies and negotiated contracts with customers.
- Identified prospects to build new business partnerships and pipelines.
- Attended trade shows, conferences, and industry events to network and promote products.
Senior Credit Analyst / Cash Application Clerk
Performance Foodservice
Orlando, FL
06.2018 - 09.2022
- Evaluating clients' credit data and financial statements to determine the degree of risk involved in lending money
- Preparing reports about the degree of risk in lending money to clients
- Analyzing client records and using the data to recommend payment plans
- Conferring with credit associations and references to exchange credit information on clients
- Evaluating the financial status of clients by producing financial ratios through computer programs
- Filling out loan applications and including the credit analysis and loan request summaries, then submitting these loan applications to loan committees for their approval
- Helping supply chain and sales and marketing departments in managing financial orders to help them control credit exposure, make payments on time, and reduce the risk of customer disputes
- Conferring with clients to verify their financial/credit transactions and to resolve their complaints
General Manager
OBT Communications
Orlando, FL
10.2011 - 01.2017
- Overseeing local and regional sales, promotions, and campaigns
- Planning and directing the hiring and training of new Sales Representatives
- Directing and coordinating all sales activities locally and regionally
- Preparing sales budgets and projections and approving expenditures
- Tracking and analyzing sales statistics based on key quantitative metrics
- Handling and resolving customer complaints regarding a product or service
- Setting discount rates and determining price schedules
- Advising distributors and dealers on policies and Standard Operating Procedures (SOPs)
- Serving as the face of the organization to internal and external partners
- Making data-informed decisions to drive performance and resource allocation
- Developing and maintaining relationships with key clients
- Setting sales quotas and goals
- Overseeing and directing performance of the sales team
- Identifying emerging markets to find sales opportunities
- Defining and executing territory sales plans
- Guided management and supervisory staff to promote smooth operations.
- Forecasted customer demand to set prices or credit terms for goods or services.
- Conducted market research to identify trends, opportunities, and threats in the industry.
- Appraised inventory levels on frequent basis, ordering new merchandise to keep quantities well-stocked.
- Created schedules and monitored payroll to remain within budget.
- Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
- Conducted regular meetings with senior management team to review progress against established objectives.
- Analyzed existing processes for effectiveness and developed new systems as needed to enhance overall productivity levels.
- Recruited, trained and empowered employees to achieve key performance indicators.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Trained employees on duties, policies and procedures.
- Resolved customer complaints quickly while maintaining high quality standards of service delivery.
Office Assistant
Signius Communications
Orlando, FL
05.2010 - 05.2011
- Answered inbound calls from customers in a call center environment
- Recorded transactions using data entry skills
- Relayed messages to physicians and other professionals on a constant basis
- Create message slip to record all account activities
- Created and input spread sheet data using Microsoft Excel
- Record keeping
- Process Payroll
- Prepared meeting agendas, attended meetings and recorded and transcribed minutes.
- Assisted with special projects as needed by researching information on the internet or through other sources.
- Computed, recorded and proofread data or reports.
- Answered phone calls and directed them to appropriate personnel.
- Created spreadsheets using Microsoft Excel to track expenses and other financial data related to the office budget.
- Operated photocopiers and scanners, facsimile machines and personal computers.
- Assisted in onboarding new employees by providing orientation materials and training resources.
- Typed, formatted and edited correspondence and other documents.
- Identified issues and utilized emotional intelligence and diplomatic communication to defuse.
Accounting/ Front Desk Clerk
E & M Forklift
Oviedo, FL
11.2007 - 03.2010
- Post checks
- File accounts receivables
- Make parts and repair sales via telephone
- Update Customer information
- Create customer profiles and enroll in services
- Dispatch technicians for repair/ maintenance
Education
High School Diploma -
Oakridge High School
Orlando, FL05-2005
Skills
- Competitor Analysis Tracking
- Consultative and relationship selling
- Presentations and proposals
- Territory and account management
- Market and competitive analysis
- Sales tracking
- Territory management
- Competitor tracking
- Relationship building
- Leads prospecting
- New account development
- Account monitoring
- Pipeline management
- Cold calling
Timeline
Area Sales Manager
Performance Foodservice
06.2018 - 11.2024
Senior Credit Analyst / Cash Application Clerk
Performance Foodservice
06.2018 - 09.2022
General Manager
OBT Communications
10.2011 - 01.2017
Office Assistant
Signius Communications
05.2010 - 05.2011
Accounting/ Front Desk Clerk
E & M Forklift
11.2007 - 03.2010
High School Diploma -
Oakridge High School