Armando Apodaca
El Paso
Summary
Dynamic sales professional with a strong background in field marketing and brand representation within the power tools and hardware sector. Proven track record of driving significant sales growth and fostering strong partnerships at Home Depot through strategic product promotion and effective relationship management. Recognized for exceptional leadership and communication skills, with a talent for cultivating high-performing teams that deliver outstanding end-user experiences. Bilingual and skilled in navigating fast-paced environments, committed to continuous improvement, operational excellence, and achieving measurable results while adapting to market trends and collaborating with cross-functional teams.
Overview
7
7
years of professional experience
Work History
Field Sales and Marketing Rep
Techtonic Industries
06.2024 - Current
- Drove territory sales growth by executing strategic in-store initiatives and market development plans, elevating Store #522 from top 200 to top 70 within my time here.
- Built and maintained strong relationships with key internal and external partners, leveraging regular business reviews, sales reporting, and inventory management to expand brand presence and influence purchasing decisions.
- Analyzed weekly sales data and market trends to identify growth opportunities, anticipate customer needs, and position products effectively against competitors in highly competitive markets.
- Executed and supported strategic marketing initiatives— demos, and promotional events—to increase product adoption, customer engagement, and overall territory performance.
- Merchandiser Caption from February 1-present being a part of the Conference call and helping other stores create merchandisers generate more sales.
Electronics Team Lead
Walmart
01.2019 - 06.2024
- Supervised daily operations of the electronics department, ensuring high standards of customer service and sales performance
- Led and trained team members, improving productivity and department efficiency
- Implemented strategies to increase sales and enhance customer satisfaction
- Assisted upper management with operational planning and execution
Education
Bachelor of Business Administration - Marketing
New Mexico State University
Las Cruces, NM12-2023
Skills
- Customer Service
- Relationship builder
- Communication
- Time Management
- Social Media Marketing
- Microsoft Office
- Bilingual Communication
- Brand awareness
- Target market identification
- Competitor analysis
- Negotiation techniques
Languages
English — Native
Spanish — Novice
Timeline
Field Sales and Marketing Rep
Techtonic Industries
06.2024 - Current
Electronics Team Lead
Walmart
01.2019 - 06.2024
Bachelor of Business Administration - Marketing
New Mexico State University