Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Armando Coronado

Tucson,Arizona

Summary

Accomplished and motivated executive with a proven track record in driving business growth and operational excellence across industries. Notably and recently, established and led a comprehensive marketing program in a new industry, advancing branding efforts and executing a successful website redesign to enhance customer engagement. Played a critical role in securing financial stability for the business by managing books, securing loans, and establishing lines of credit. Successfully built and developed high-performing teams while fostering a culture of trust and accountability.

Demonstrated expertise in business banking, specializing in financial products and services sales, and collaborating with business and commercial bankers to achieve high-volume financial, production, and relationship goals. Adept at coordinating with board members and C-suite executives to design and implement strategic business plans that achieve key objectives. Seeking a dynamic opportunity as a Business Banking Specialist to leverage financial acumen and relationship management skills in driving organizational success.

Overview

18
18
years of professional experience

Work History

Director of Sales & Marketing

Kleinn Automotive Accessories
Tucson, Arizona
05.2023 - Current
  • Established the company’s first comprehensive marketing program and built a high-performing marketing team, elevating the brand’s presence and positioning in the market.
  • Spearheaded the brand’s evolution through innovative strategies, including a full website redesign, and enhanced branding efforts that significantly improved customer engagement and recognition.
  • Played a pivotal role in securing the business's financial foundation by managing books, securing loans, and establishing lines of credit to support operational growth and stability.
  • Developed and implemented sales and marketing strategies that drove revenue growth and expanded market share across B2B and B2C channels.
  • Directed special projects aimed at improving operational efficiency, exploring new markets, and launching innovative products.
  • Oversaw team performance by setting measurable goals, mentoring team members, and fostering a culture of accountability and excellence.
  • Collaborated with internal and external stakeholders, including partners, vendors, and clients, to strengthen relationships and align efforts with company objectives.
  • Analyzed market trends, customer insights, and competitive activities to refine strategies, and maintain a competitive edge.
  • Successfully launched and promoted high-impact products, such as Kleinn remote starters, aligning campaigns with seasonal markets (winter and summer) to maximize sales.
  • Directed content creation and engagement for major industry events, including the SEMA Show, to enhance visibility and generate leads.

Assistant Vice President Busines Banking Specialis

First Citizens Bank
Tucson, Arizona
01.2020 - 05.2023
  • Played a key role in leading the team to establish the Tucson office and expand the bank's presence in the Tucson market.
  • Successfully grew the bank’s footprint exclusively through word-of-mouth referrals and client relationships, without relying on traditional marketing efforts.
  • Provided expert consultation and tailored financial solutions to business and commercial customers, building strong, long-term relationships.
  • Delivered a consultative sales approach to meet the complex financial needs of CPAs, doctors, lawyers, and commercial and industrial (C&I) clients.
  • Supported clients in navigating business banking products, including loans, lines of credit, cash management, and treasury services.
  • Collaborated with internal teams to ensure seamless onboarding, effective service delivery, and client satisfaction.
  • Achieved and exceeded sales targets through strategic prospecting, cross-selling, and retention initiatives.
  • Analyzed financial data to provide sound advice that optimized client capital structures and business operations.
  • Maintained up-to-date knowledge of banking regulations, market trends, and competitor offerings to position products effectively.
  • Represented the bank at community and industry events to enhance visibility and build a network of potential clients.

Business Banker

Vantage West Credit Union
Tucson, Arizona
01.2016 - 12.2020
  • Consistent top performer of Business Banking goals in all metrics for sales scorecard, to include deposits, loans, merchant, payroll, credit cards, and commercial referrals
  • Perform initial financial analysis for small business loan and deposit products to identify cross-sales opportunities
  • Seasoned outbound sales officer for small business banking initiatives, centered on business products and services
  • Employs a relationship selling approach in customer/prospect interactions to identify customer-based needs aligned to community, products and services
  • Exhibits outstanding customer service and effectively engages partners across business channels to represent the Financial Institution’s values and its diverse community
  • Proactively looks for ways to increase sales performance through coaching and customer-centric conversations
  • Mentors branch staff on member service solutions and business development while minimizing risk and maintaining quality accounts for the Financial Institution
  • Develops and implements individual sales and service activities in line with Company’s strategic plan to grow and maintain accounts and nurture new opportunities
  • Provide branch managers feedback for conflict management and process improvement for Business Members

Small Business Expert/Lead Personal Banker/Teller

Wells Fargo Bank
01.2011 - 01.2016
  • Lead Banker responsible for coaching and development of other team members
  • Resolve customer complaints regarding sales and service
  • Plan daily business and consumer sales goals, and performance evaluations to develop and control sales and services for the platform team
  • Develop and coach teller, Personal Bankers so that they can better serve our customers/ Monitor customer preferences to determine focus of sales efforts
  • Completed assistant branch manager Training for continued growth
  • Follow ethical codes that protect the confidentiality of information
  • Organize Events with small business to present the benefits to the employees
  • Worked directly with merchant partners, payroll and business group to help small business grow

Sales representative

AT&T, Cox Communications, T-Mobile
01.2007 - 01.2011
  • Identify sales opportunities and ensure customer satisfaction
  • Set daily sales goals in order to achieve monthly targets
  • Give exceptional customer service to earn referral business from every customer
  • Outside Sales, Small Business Sales

Education

Business Management -

Pima Community College
01.2025

Skills

  • Target & Goal driven
  • Articulate
  • Organization
  • Attention to detail
  • Enhancing Team Morale
  • Business acumen
  • Process improvement
  • Communication
  • Punctual
  • Flexible
  • Quick learner
  • Ethical
  • Ambitious
  • Competitive
  • Determined
  • Persuasive
  • Consulting
  • Hiring and coaching
  • Policy compliance
  • Financial analysis and planning
  • Corporate presentations
  • Business strategy creation
  • Contract management
  • Reporting, meeting minutes, records management
  • Recruiting and hiring
  • Negotiation
  • Cross-functional team leadership
  • Public speaking
  • Financial management
  • Project management
  • Coordination of administrative activities
  • Strategic planning
  • Business planning
  • Risk management
  • Business administration
  • Operations management

Accomplishments

  • President Circle Winner: 2017 Q2, Q3, Q4 and 2018 Q1
  • TV Promotion for Hispanic Community (business and consumer)
  • Recognition for consistent superior NPS performance every quarter
  • Played a Crucial role on development of Training program for Small Business Experts and Business Bankers.
  • Instrumental in the development and success of Vantage West At Work Program.
  • Recognition for continued development and coaching for credit union employees.
  • Consistently excelled over 120% of quota every quarter.
  • Completion of CUBG Business Lending Bootcamp.

Timeline

Director of Sales & Marketing

Kleinn Automotive Accessories
05.2023 - Current

Assistant Vice President Busines Banking Specialis

First Citizens Bank
01.2020 - 05.2023

Business Banker

Vantage West Credit Union
01.2016 - 12.2020

Small Business Expert/Lead Personal Banker/Teller

Wells Fargo Bank
01.2011 - 01.2016

Sales representative

AT&T, Cox Communications, T-Mobile
01.2007 - 01.2011

Business Management -

Pima Community College

Similar Profiles

CREATE PROFILE
Armando Coronado