Summary
Overview
Work History
Education
Skills
Timeline
Generic

Armando Cortes

Yonkers

Summary

Results-driven Manager with over 20 years of experience excelling in relationship building, training, and business development. Skilled in managing a division with over $130 million in annual sales, adept at identifying new opportunities and driving revenue growth. Proven ability to enhance productivity, evaluate performance, and provide coaching to optimize results. Adept at fostering a culture of continuous improvement and excellence.

Overview

24
24
years of professional experience

Work History

Field Sales Representative

Nestle USA
New York Metro
06.2024 - Current
  • Working independently in the field 90% of the time, I have cultivated strong relationships with owners, managers, and buyers, allowing me to optimize distribution channels, and enhance product placement.
  • I successfully placed 240 new PODs, achieving 117.85% of the goal for 2024 by fostering strong relationships with customers, and understanding their unique needs.
  • Researched industry trends, competitive landscape, pricing structures, and customer buying behavior.

Division Manager

Goya Foods
New York
02.2018 - 02.2024
  • Spearheaded a remarkable 22% sales increase in 2020, achieving a record-breaking $129 million in sales
  • Achieved a further 10% sales growth in 2022, closing out the year at an impressive $132 million
  • Trained and coached new Territory Managers (TM's) to consistently meet and exceed company sales targets
  • Supervised a team of 5 Territory Managers and provided oversight for 50 sales brokers, ensuring alignment with company objectives and strategies
  • Collaborated closely with TM's and Brokers to devise effective strategies and solutions for struggling accounts, ensuring continued growth and customer satisfaction

Territory Sales Manager

Goya Foods
Queens / Long Island
10.2015 - 12.2017
  • Developed and executed territory sales plans to meet or exceed targets
  • Identified new business opportunities and pursued them resulting in increased sales
  • Collaborated with owners and managers to enhance sales across chain accounts
  • Build a successful team through daily communications with a sense of urgency on future sales promotions, increases/decreases and low stock warehouse inventory
  • Achieved a 5.6% ($925K) sales growth increase in 2016.

Sales Broker

A.N.E (Goya)
Queens / Long Island
06.2012 - 10.2015
  • Increased sales in 2012 finishing first place in division II with a 12.06%
  • Opened new accounts throughout the flushing area as well as outside flushing
  • Worked diligently with supervisors, managers and department heads to increase sales with displays throughout the different departments as well and increasing footage for new items.
  • Helped locate Goya items in store Ad with aggressive price points.
  • Provided ongoing support to existing customers, responding promptly to inquiries and resolving problems quickly and efficiently.

Store Manager / Supervisor

Village Farms, IGA
Massapeque Park / Shelter Island
03.2009 - 05.2012
  • Supervised all aspects of two stores including store managers
  • Directed and managed a staff of over 120 full time and part time employees
  • Identified new business opportunities and pursued them resulting in increased sales
  • Delivered training and technical presentations to increase product knowledge and sales
  • Created weekly circulars for two stores with different layouts and pricing based on seasons.

Non-Perishable Manager

Stop and Shop
Brooklyn
11.2001 - 03.2009
  • Earned respect with a proven ability to obtain high performance levels from employees while maintaining a pleasant working atmosphere
  • Well-developed management skills. Utilize all assets and resources available, maximizing employee productivity and performance to achieve corporate goals and objectives.
  • Defined and closely monitored short and long-term goals and objectives for all departments.
  • Personally, addressed customer complaints upon escalation by assistant managers.
  • Designed and delivered employee training classes on store procedures
  • Made presentations to management. Supervised colleagues during hectic seasonal periods.
  • Clearly assign responsibilities, distribute workload based on skill and priority, set specific and challenging goals, monitor progress, mentor individuals, measure results, and hold others accountable.
  • Responsible for acknowledging and rewarding individual’s strengths, accomplishments, and development.

Education

Associates Degree in Computer Science -

Monroe College
Bronx, NY
06-1994

Skills

  • Sales management
  • Customer relationship development
  • Staff training and development
  • Negotiation
  • Team leadership
  • Territory management
  • Sales presentations skills
  • Communication skills

Timeline

Field Sales Representative

Nestle USA
06.2024 - Current

Division Manager

Goya Foods
02.2018 - 02.2024

Territory Sales Manager

Goya Foods
10.2015 - 12.2017

Sales Broker

A.N.E (Goya)
06.2012 - 10.2015

Store Manager / Supervisor

Village Farms, IGA
03.2009 - 05.2012

Non-Perishable Manager

Stop and Shop
11.2001 - 03.2009

Associates Degree in Computer Science -

Monroe College

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