ARMANDO GONZALEZ

Established and spearheaded a pioneering department focused on digitizing core processes for brand commercialization, driving sales growth, and revolutionizing retail shopper experience. Collaborated with Sales and Engineering leadership to craft strategic roadmaps aligned with crucial business objectives. Directed multiple teams through user interviews, ethnographic research, and meticulous business requirement definition. Collaborated intensively with product teams to conceive prototypes for testing, define minimum viable products, and seamlessly manage the development-to-deployment process, ensuring continuous improvements. Led the implementation and adoption of an innovative SaaS content management platform, overseeing vendor management to tailor solutions that precisely aligned with the specific needs of business processes.

Key Achievements:

• Spearheaded initiatives, achieving $15M in operational savings.
• Collaborated on improving Red Bull's internal and B2C apps with product managers and engineering teams.
• Teamed up with Red Bull TV, Trade Marketing and Shopper Marketing to launch a trailblazing retail product: digital screens for shopper conversion.
• Established and operationalized a new department, crafting job descriptions, recruiting talent, and overseeing development plans to ensure seamless team integration and success.
• Directed over 100 annual projects, oversaw 15 processes, and supervised teams comprising 50+ stakeholders across the United States and Austria.
• Chair of Hispanic ERG, driving diversity, coaching career growth, and organizing impactful sessions.

Co-founded and scaled a pioneering Point of Sale Loan Origination SaaS company, driving revenue from inception to multimillion-dollar figures by revolutionizing the customer experience for residential mortgages. As Co-Founder, played an instrumental role in the company's foundational stages, managing cap table design, incorporation, taxation, payroll, accounting, and successful fundraising efforts. As CTO, established the technical stack and operations, defining streamlined software development processes to deliver products and scale in alignment with rigorous banking security standards for managing personal identifiable information. Orchestrated operations and infrastructure to achieve SOC II compliance standards.

Key Achievements:

• Accepted to 500 startups accelerator competing with over 1500 companies.
• Successfully fundraised from venture firms and angel investors in Silicon Valley.
• As CTO, orchestrated the growth of a multicultural engineering team from 3 to 20+, implementing agile methodologies with bi-weekly release cycles. Architected continuous delivery and integration with kubernetes, supporting multi-cloud deployments (AWS & GCP) for web and mobile applications.
• Doubled as Technical Product Manager, steering engineering, DevOps, security, and quality assurance teams to timely and budget-compliant product roadmap delivery. Led sprint planning and retrospective sessions, delegating tasks and providing feedback.
• Collaborated with Product Manager and CEO to shape the product vision, roadmap, and competitive analysis. Resolved customer issues, streamlined operations, and ensured exceptional service delivery.

Advised the Executive Vice President of Sales on strategic commercial initiatives, process enhancements, and technology innovations to achieve growth and profitability goals. Formulated a robust five-year growth strategy and spearheaded an innovation initiative in collaboration with Doblin Consulting. This initiative aimed at sustaining market disruption by harnessing ideas and skills from diverse departments, aligning with Red Bull's ways of working and cultural expectations.

Key Achievements:

• Secured global board approval for strategic commercial changes, achieving a 5% CGAR over 5 years—double the industry benchmark. Strategic growth plan exceeded expectations, realizing goals in 4 years, surpassing revenue and profitability targets.
• Optimized 10% of Trade Spend budgets, totaling hundreds of millions, through SAP and analytics tools, maximizing efficiency and resource allocation.
• Spearheaded strategic improvements for operational and organizational efficiencies, aligning with profitability targets and enhancing overall business performance.
• Defined and implemented technical architecture to seamlessly collect and harmonize millions of daily sales transactions into SAP Trade Promotion Management. This scalable solution facilitated effective sales and profitability management.

Advanced career over a decade to Senior Manager with a definitive trajectory towards partnership, recognized as a top performer at Deloitte Consulting. As a Senior Manager, orchestrated the successful sale of $4M to $8M in consulting services annually, consistently ensuring project delivery with tangible and impactful client results. Played a pivotal role in numerous sales pursuits, offering strategic counsel to clients in addressing complex business challenges and optimizing value across diverse industries. Proactively contributed to the mentorship and development of junior resources, actively engaging in influential thought leadership activities through dynamic presentations at conferences and industry forums. Delivered state-of-the-art solutions by harnessing expertise in enterprise applications, diverse technology stacks, integrations, product development, engineering, quality assurance, security, and support.

Key Achievements:

• Successfully executed numerous multi-million dollar digital transformations for Fortune 500 companies, driving impactful change.
• Orchestrated seamless collaboration and success in cross-functional, large-scale projects with 80+ team members spanning sales, marketing, operations, finance, technology, engineering, product, customer support, and executive teams.
• Provided profound business domain and technical expertise, aligning project scope and technical architecture across multiple technology stacks to meet and exceed expected timelines.
• Developed and delivered steering committee presentations to senior executives, providing comprehensive progress reports on goals, timelines, resources, budget, risks, and mitigations.
• Crafted compelling presentations for executive boards, effectively selling consulting services by articulating business opportunities translated into tangible value.
• Applied critical thinking to break down complex problems, evaluate solutions, and make informed decisions, contributing to project success.
• Compiled and presented research data professionally, highlighting key findings, and recommending optimizations for enhanced efficiency.
• Demonstrated a commitment to respect, friendliness, and a proactive willingness to assist in various capacities.
• Delivered substantial efficiencies, contributing to the success of Heinz, Gillette, Wyeth, Sara Lee, Otis Spunkmeyer, Aryzta Group, S.C. Johnson, Pepsi Americas, Ethicon Endo, Johnson & Johnson, Red Bull, Organon, Kraft Foods, and the Mexican Secretary of Education, resulting in billions of dollars in savings.