Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Armando Rocha

El Paso,TX

Summary

Dynamic and results-oriented Store Manager with a passion for furniture sales and design, complemented by extensive industry experience. Proven track record in both commercial and residential design demonstrates a commitment to continuous learning and skill enhancement. Expertise in upselling warranties and maximizes sales opportunities. A comprehensive understanding of the furniture market exudes confidence in driving exceptional results for any sales team.

Overview

17
17
years of professional experience

Work History

General Sales Manager

La-Z-Boy Home Furnishings & Decor
11.2016 - Current


  • Maintain best-in-class exceptional customer service experience for each of our La-Z-Boy guests.
  • Developing and creating a designer environment which includes sketching, color theory, and space planning.
  • Identify, address, and promptly resolve escalated customer concerns in a empathetic and understanding manner to create a positive customer experience.
  • Collaborating with La-z-boy marketing team to develop and implement sales and marketing strategies, including organizing and facilitating showroom events, social media platforms and television commercials ( been in 3 so far).
  • Manage in-store merchandising display production and Design of the store.
  • Oversee in-store recruitment, mentoring and scheduling.
  • Maintain and nurture existing business relationships and partnerships.
  • Analyzing sales data, generating reports, and implementing strategies to improve sales performance to increase our average ticket.
  • Overseeing the design, layout, organization of the showroom, and including visual merchandising and proper display of products.
  • Supervising,train,coach showroom staff, including sales associates and design consultants. leave nothing on the table.












Furniture/Mattress Sales Specialist

Macy's Furniture Inc.
08.2008 - 09.2016
  • Provide excellent customer service and develop a client base by building lasting relationships with customers
  • Set and achieve sales goals with effective use of exclusive Personal Sleep Profiles to assess needs and make recommendations
  • Train, coach, and develop the selling team on product knowledge and selling skills to achieve store sales goals

Education

Fashion Institute of Design & Merchandise -

Fashion Institute of Design & Merchandise
09.1995

Hartnell College -

Hartnell College
08.1994

Cabrillo High School -

Cabrillo High School
05.1992

Skills

  • Flexibility and Adaptability
  • Self-motivation
  • Conflict Resolution
  • Decision Making
  • Leadership and Teamwork
  • Critical thinking and problem solving
  • Creativity
  • Customer Service
  • Reliability
  • Flexibility
  • Team Collaboration
  • Sketching
  • Team building
  • Design Presentation

References

  • Mike Neal, Macy's, 916-428-6151
  • Matt Fisher, Macy's, 916-947-1803
  • Marc Buckland, La-Z-Boy, 915-497-0938
  • Altiha Reay, Friend, 915-780-3033

Timeline

General Sales Manager

La-Z-Boy Home Furnishings & Decor
11.2016 - Current

Furniture/Mattress Sales Specialist

Macy's Furniture Inc.
08.2008 - 09.2016

Hartnell College -

Hartnell College

Cabrillo High School -

Cabrillo High School

Fashion Institute of Design & Merchandise -

Fashion Institute of Design & Merchandise

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