Summary
Overview
Work History
Education
Skills
Community Service (Church)
Timeline
Generic

Armel Marsh

Stone Mountain,GA

Summary

Entry-level Trend Forecaster and Marketing Analyst with a passion for fashion, and a proven ability to stay ahead of the curve. Detail-oriented and research-driven, with a deep understanding of fashion culture and emerging lifestyle trends. Skilled in combining creative intuition with analytical tools—including data science, marketing analytics, and machine learning—to deliver forward-thinking insights. Confident in working independently and contributing to global trend strategy with fresh, culturally relevant perspectives.

Overview

6
6
years of professional experience

Work History

Business Development Lead

Dukezon Empire (Rideshare)
Lilburn, Georgia
04.2025 - Current

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Trend Forecasting & Market Insight

  • Predicted high-demand patterns by conducting weekly market research and competitive analysis (Turo and other platforms), optimizing pricing strategy, and boosting fleet utilization by approximately XX%.
  • Applied analytical skills and industry knowledge to identify vehicles with the highest seasonal profit potential, driving approximately XX% revenue growth, and ensuring demand alignment.
  • Delivered forward-looking insights by uncovering ancillary service opportunities through field marketing research, generating over $XXK in additional revenue.

Strategic Business Development and Industry Relationships.

  • Cultivated dealer partnerships to gain access to exclusive inventory, maintain a competitive edge, and deliver approximately XX% cost savings.
  • Established long-term rental contracts worth $XXK+ annually, demonstrating strong negotiation, communication, and organizational skills.

Customer Experience and Brand Reputation

  • Strengthened customer loyalty by implementing high-standard sanitation and detail-oriented processes, improving satisfaction scores by approximately XX%, and driving repeat business.
  • Demonstrated independent problem-solving and outside-the-box thinking by creating innovative customer service procedures that consistently earned positive reviews.

Assistant Store Manager

Caliber Car Wash
Snellville, Georgia
10.2023 - 07.2024
  • Trained and coached staff to enhance performance and foster future growth.
  • Investigated and resolved customer inquiries, problems, or complaints effectively.
  • Communicated company goals to branch staff to ensure alignment with objectives.
  • Committed to business growth and success through strategic initiatives.

Merchandiser/Retail Sales Associate

DTLR
stone mountain , GA
04.2019 - 04.2021

Fashion Styling and Customer Experience.

  • Strengthened customer engagement by applying in-depth knowledge of the fashion industry and lifestyle trends to deliver personalized styling recommendations.
  • Enhanced underperforming merchandise appeal through innovative styling techniques, driving approximately XX% increase in sell-through.
  • Won mannequin styling challenges by creating trend-forward, highly requested outfits, demonstrating a keen eye for forecasting customer preferences.
  • Recognized as a model employee for reliability, attention to detail, and strong communication skills, consistently exceeding expectations.
  • Adapted styling methodology to individual client needs, showcasing independent thinking, and the ability to deliver tailored experiences that foster loyalty.

Education

Certificate - Data Science

Coursera

Certificate - Google Data Analysis

Coursera

MBA - Business Administration

Clark Atlanta University
Atlanta, GA

Certification - Google Digital Marketing

Coursera

Skills

Excellent communication skills

Market research and trend analysis

Creative problem solving

Organizational skills

Proactive trend forecasting

Fashion industry expertise

Visual merchandising

Lead generation

Community Service (Church)

  • Family Day helper
  • Clothes for the homeless

Timeline

Business Development Lead

Dukezon Empire (Rideshare)
04.2025 - Current

Assistant Store Manager

Caliber Car Wash
10.2023 - 07.2024

Merchandiser/Retail Sales Associate

DTLR
04.2019 - 04.2021

Certificate - Data Science

Coursera

Certificate - Google Data Analysis

Coursera

MBA - Business Administration

Clark Atlanta University

Certification - Google Digital Marketing

Coursera