Arnold Guerrero
Summary
Dynamic creative leader with over 20 years of experience in campaign strategy and execution, branding, and successfully shaping brands across diverse industries including automotive, entertainment, and healthcare. Proven track record in leading creative teams to produce compelling visual content and innovative design concepts that drive project success. Strong focus on client relationships and data-driven marketing strategies. Expertise in fostering collaboration and driving creative excellence ensures impactful engagement with audiences in authentic and meaningful ways.
Overview
13
13
years of professional experience
Work History
Creative Director
Gold Key Comics
01.2021 - Current
- Creative Direction for Kickstarter of Boris Karloff's Gold Key Mysteries
- Graphic, Web and Video Design for GoldKeyComics.com
- Creative Direction for client campaigns and crowdfunding
Owner / Creative Director
The Idealistic | PHXAD
01.2016 - 01.2024
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients.
- Video direction for the 2019 Grand Canyon Association marketing shoot
- Creative and strategic direction for Good Neighbor Support Services
- Lead the integrated marketing efforts for one of the largest tech Kickstarter projects
- Management of multiple ongoing OOH, broadcast, radio and social campaigns
- Preferred vendor for a variety of large organizations and agencies
Senior Art Director
R&R Partners
01.2014 - 01.2016
- In tandem with Senior Copywriter, Lead Award-winning creative for various campaigns
- Designed the largest billboard (quad board at Suns Arena) in Phoenix for APS
- Video direction and editing for Avnet's Global Capabilities video.
- Director of Photography and design for Arizona Distilling Company 2015 presentation.
Creative Director
Owens Harkey Advertising
01.2013 - 01.2014
- Lead the creative and copy for a national program for Honda and Acura
- Lead the creative, copywriting and strategy for 2014 Sedona Chamber of Commerce
- Creative Direction, copy and video direction for Native Grill and Wings rebrand
- Creative Direction, design and copy for ASU Athletics 'Stay True 2 ASU' campaign
Education
Bachelor of Arts - Multimedia
The Art Institute of Arizona
Phoenix, AZ12-2001
Skills
- Creative team leadership
- Concept development
- Advertising campaign development
- Social media strategy
- Content strategy
- Brand messaging
Plus
- Sales / Negotiation / Customer Service
- Television / Radio / OOH
- Salesforce / Asana / Trello
- Shopify / Webflow / MailChimp
Timeline
Creative Director
Gold Key Comics
01.2021 - Current
Owner / Creative Director
The Idealistic | PHXAD
01.2016 - 01.2024
Senior Art Director
R&R Partners
01.2014 - 01.2016
Creative Director
Owens Harkey Advertising
01.2013 - 01.2014
Bachelor of Arts - Multimedia
The Art Institute of Arizona
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