Arnold Tivatyi
Digital Marketing Officer
Harare
Summary
A results-driven marketer with over 5 years of experience, including 3 years specializing in digital marketing. Known for a strong strategic mindset and excelling at developing data-driven systems that optimize marketing initiatives and drive business growth. Skilled in conducting market research to inform decisions, crafting innovative, industry-leading content that enhances brand presence and resonates with target audiences. Expertise span social media strategy, content marketing, influencer relations, and creative production (design, photography, and videography). With a proven track record in project management, consistently delivering high-impact campaigns that increase brand visibility and deliver measurable results.
Overview
7
7
years of professional experience
3
3
years of post-secondary education
Work History
Digital Marketing Officer
Seed Co Limited
Harare, Harare
04.2020 - Current
- Developing and evaluating Digital Marketing Campaigns over 3 selling seasons, yielding in increased growth rate across social platforms of over 5%, higher reach and impressions exceeding 1m impressions leading to increased reach and engagement to anchor the business strategic goals
- Critically assessing Social Media Insights and Google analytics to inform decision making from landing pages, demographics, CTR, Traffic acquisition, site content performance(UX/UI) and behavior flow
- Content creation and management through Farmer centric design, photography and videography
- Implement and optimize SEO strategies to improve website visibility, increase organic traffic, enhance user experience through keyword research and content creation
- Conduct research on key competitors to identify trends, market positioning, and strategic opportunities. Use insights to refine marketing strategies, optimize content, and enhance the brand’s competitive edge in the market whilst maintaining a positive ROI
- Set up and managed the Seed Co online shop, optimizing product listings, SEO, and customer engagement campaigns, whilst analyzing data performance data to increase traffic, conversions, and sales with 2024/25 season being the best the store has performed in sales exceeding $60,000 and counting
- Collaborated with content creators to develop compelling stories that resonated with target audiences across multiple channels.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by [Number]%.
Marketing Assistant
Seed Co Limited
Harare, Harare
08.2018 - 04.2020
- Oversee the execution of departmental strategies, ensuring alignment with company goals. Regularly track performance metrics particularly in the selling season and analyze results. Collaborate with cross-functional teams to ensure smooth execution and continuous improvement
- Plan, coordinate, and execute corporate events, including conferences, seminars, Mega field days such as RARS, ADMA and ZITF. Manage all aspects of event logistics, from budgeting and vendor selection to attendee coordination and on-site execution. Ensure events align with company objectives and enhance brand presence as well as convert above 80% of farmers at shows
- Develop and maintain strong relationships with clients by providing exceptional service and support. Address customer inquiries, resolve issues, and ensure satisfaction to foster loyalty and long-term partnerships
- Build and maintain strong relationships with key stakeholders, including clients, partners, and internal teams. Facilitate regular communication, address concerns, and align stakeholder interests with organizational goals
- Plan and execute targeted advertising campaigns across traditional and Digital platforms. Develop creative concepts, manage budgets, and analyze performance metrics to optimize ad spend particularly on 8 Radio stations, National TV and 5 Billboards including Road KM Pegs. Collaborate with Agronomists across the country to ensure campaigns align with brand objectives and drive customer engagement.
- Boosted sales performance by assisting in the creation of persuasive marketing materials such as brochures and product sheets.
- Collaborated with graphic designers to produce visually appealing marketing collateral that captured brand's essence.
Sales Consultant
Labour Law Services
Sandton, Johannesburg
12.2017 - 03.2018
- Track and document daily activities of sales representatives, including client interactions, sales calls, and progress towards targets. Compile and analyze data to generate detailed reports, providing insights into performance and identifying areas for improvement. Ensure accurate and timely reporting to support decision-making and strategy
- Identify and reach out to prospective clients via telephone, effectively presenting products and services to generate interest. Build rapport, address client needs, and close sales by settling their matters at the CCMA South Africa.
- Consistently meet or exceed sales targets through strong communication and persuasive negotiation skills through 80-100 calls daily
- Represented the company in closing cases at the Commission for Conciliation, Mediation, and Arbitration (CCMA), effectively negotiating settlements and ensuring compliance with labor laws. Managed disputes, facilitated mediation, and contributed to resolving employee relations issues in a timely and efficient manner.
- Managed daily clerical tasks, including filing, data entry, document preparation, and correspondence, to support the efficient operation of the CCMA case management process. Ensured accurate record-keeping, maintained organized files, and assisted with scheduling meetings and hearings.
- Enhanced team performance by sharing successful sales strategies and best practices in regular team meetings.
Education
Certified Digital Marketing and Social Selling Specialist - Digital Marketing
Digital Marketing Institute (DMI)
Harare 03.2021 - 07.2021
Certified Digital Marketing Professional - Digital Marketing
Digital Marketing Institute (DMI)
Harare 09.2020 - 01.2021
BBA - Business Administration Major in Marketing
Midrand Graduate Institute
Midrand, South Africa 01.2013 - 01.2015
High School Diploma -
Midlands Christian College
Gweru, Zimbabwe 01.2007 - 01.2012
Skills
CRM management
Affiliations
- Marketers Association of Zimbabwe 2022, 2023
- Market Linkage Association, 2023
References
Available upon request
Playing drums and bass guitar, Wildlife conservation and nature exploration, Aviation enthusiast
I've been playing music for 8 years, starting with the drums and later picking up the bass guitar. I’ve always had a deep appreciation for rhythm and melody, and these instruments allow me to express that creatively. This also helps me unwind and stay focused
My love for nature and wildlife conservation began when I was young. I’ve always felt a deep connection to animals and the environment, and I believe in the importance of Environmental challenges, preserving our ecosystems for future generations.
I became passionate about Aviation during university, the complexity, technicality and technology that goes into planes amaze me. Being an aviation enthusiast has taught me the value of precision, innovation, and the importance of safety
Timeline
Certified Digital Marketing and Social Selling Specialist - Digital Marketing
Digital Marketing Institute (DMI)
03.2021 - 07.2021
Certified Digital Marketing Professional - Digital Marketing
Digital Marketing Institute (DMI)
09.2020 - 01.2021
Digital Marketing Officer
Seed Co Limited
04.2020 - Current
Marketing Assistant
Seed Co Limited
08.2018 - 04.2020
Sales Consultant
Labour Law Services
12.2017 - 03.2018
BBA - Business Administration Major in Marketing
Midrand Graduate Institute
01.2013 - 01.2015
High School Diploma -
Midlands Christian College
01.2007 - 01.2012
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