Aron Drayer
New York
Summary
Organizational leader with a strong track record in gaming, transforming brands and managing teams across various sectors. Expertise in P&L management, global product launches, and strategic marketing initiatives, driving significant revenue growth while ensuring project excellence.
Overview
2027
2027
years of professional experience
Work History
Vice President & General Manager
SCUF Gaming / Corsair
Milpitas
01.2024 - Current
- P&L oversight for the entire organization with direct reporting to the Corsair CEO.
- Managed SCUF team of 40+ across marketing, product development, creative services, brand marketing, influencer marketing, esports, driving cohesive strategies and execution.
- Oversaw Call of Duty, Call of Duty League, and Oracle Red Bull F1 consumer product licenses, ensuring alignment with brand objectives and market trends.
- Led SCUF Gaming, a wholly owned subsidiary of Corsair, steering its strategic direction and operational execution.
Head of Marketing
Backbone
San Francisco
11.2022 - 02.2024
- Developed the first set of brand guidelines for Backbone, a mobile gaming hardware and software startup.
- Launched Backbone’s first Android device including the PlayStation licensed version.
- Managed social media, content creation, influencer relationships, and partner licensing to enhance brand visibility.
- Oversaw the marketing launch for Backbone’s first partner product with Kojima Productions for Death Stranding.
- Developed the first set of brand guidelines for Backbone, a mobile gaming hardware and software startup.
- Served as Backbone’s first full-time marketing hire, building marketing framework, branding guidelines, and driving retail expansion.
Head of Marketing – Partnerships and Lifestyle
Logitech G
San Francisco
02.2022 - 10.2022
- Led the marketing team responsible for partnerships, lifestyle and events for Logitech G and ASTRO Gaming.
- Oversaw partnership with Herman Miller, launching co-branded Vantum gaming chair to elevate brand presence in gaming market.
- Cultivated business relationship with PlaySeat, facilitating development of co-branded sim racing seats to expand product offerings.
- Managed the relationship with Call of Duty for consumer products licensing and the Call of Duty League.
- Led the marketing team responsible for partnerships, lifestyle and events for Logitech G and ASTRO Gaming.
Marketing Vice President
ASTRO GAMING
San Francisco
10.2009 - 02.2022
- Major participant in leading ASTRO from a $5M online direct business in 2009 to a $200M+ global business with retail distribution today.
- Lead ASTRO brand and marketing team globally, overseeing budget management, team development, brand building, and business development initiatives.
- Lead a team of 13 full-time employees including Esports, Content, Influencer, Product Partnerships, Lifestyle Partnerships, Events, PR and Community/Social.
- Participated in development and lead the marketing launch of every ASTRO product since 2009.
- Negotiated partnerships with key esports teams and leagues including MLG, Call of Duty League, Evil Geniuses, Team SoloMid, Cloud9, Dreamhack, EVO, Tekken, and Gears of War, enhancing brand presence in competitive gaming.
- Negotiated deals with numerous gaming IPs including Call of Duty, Halo, League of Legends, Metal Gear, Assassin’s Creed and Penny Arcade.
Senior Producer
Activision
Los Angeles
08.2008 - 11.2009
- Managed all aspects of game production from DJ Hero inception through final first-party approvals, ensuring quality and timely delivery.
- Directed external development for DJ Hero on X360, PS3, Wii, and PS2, facilitating cross-platform collaboration.
- Supervised a team of 6 Sr. Producers, Producers, APs and PCs.
- DJ Hero won multiple awards including the Game Critics E3 Award for best Social/Music game and Best Gaming New IP 2009.
Executive Producer
Vivendi Games
Los Angeles
07.2005 - 07.2008
- Sr/Exec Producer - The Legend of Spyro: Dawn of the Dragon X360, PS3, Wii, PS2 and DS, Ice Age 3 X360, PS3, Wii, PS2, PC and DS, Mummy 3 Wii, PS2 and DS, Alien vs Predator:Rebellion PSP, Bourne Conspiracy X360, PS3 and PC, Brutal Legend X360, PS3 and PC (prototype only)
- Managed game production, scheduling, license management, technical assessment, and future SKU planning to ensure project alignment and successful delivery.
- Directed team of 5 producers and assistant producers, fostering collaboration to deliver high-quality projects on time.
- Oversaw external development for music-based title, coordinating peripheral development and securing music licenses to enhance gameplay experience.
- Title became DJ Hero and was the only non-greenlit title to move across in the Activision merger.
Senior Producer
Atari
Santa Monica
2001 - 2004
- Producer - Unreal II: The Awakening PC, Unreal II Special Edition PC, Unreal Tournament 2005 Editor’s Choice Edition PC, Terminator 3: Rise of the Machines PC, Xbox and PS2, Boiling Point PC, TransWorld Surf Xbox, PS2 and Gamecube, TransWorld Snowboarding Xbox and PS2, Atari Retro Classics GBA and Mark Ecko’s Getting Up Xbox and PS2, Timeshift Xbox 360.
- Coordinated external development and licensing for multiple game projects.
- Led production teams in developing high-quality gaming experiences.
- Collaborated with cross-functional departments to align project goals and timelines.
- Managed project schedules and resource allocation for multiple game titles.
Executive Producer / Co-Founder
Interactive Republic Corp.
Costa Mesa
1999 - 2001
- Co-founded independent video game developer, overseeing publisher relations, deal negotiations, budgeting, game design, production scheduling, and marketing to establish operational framework.
- Secured development deal with Activision for Kelly Slater’s Pro Surfer, enabling multi-platform release on PS2, Xbox, and Gamecube.
- Facilitated title transition to Treyarch during mid-development, ensuring successful shipment.
Producer
Namco Hometek inc.
1999 - 1999
- Led development of in-game cinematics for Pac-Man World PSX, enhancing narrative engagement and visual storytelling.
- Delivered all work on schedule, ensuring timely approvals from Namco Japan for project alignment.
- Coordinated project timelines and resources for game development initiatives.
- Collaborated with cross-functional teams to ensure creative alignment and project goals.
- Developed production schedules to streamline workflow and enhance team efficiency.
Producer
Radical Entertainment
Vancouver
1997 - 1999
- Led internal development team of 25 artists, programmers, and designers on ESPN NBA Tonight PSX and PC, ensuring alignment with project goals.
- Collaborated with ESPN and NBA to accurately represent their brand in the game, enhancing brand visibility and player engagement.
- Managed project timelines and coordinated team efforts for game development.
- Collaborated with designers and engineers to ensure creative vision alignment.
- Oversaw production schedules and resource allocation for multiple projects.
Associate Producer / Producer
Virgin Interactive Entertainment
Irvine
1995 - 1997
- Produced engaging content for NHL Powerplay games across platforms including PSX, Saturn, and PC, enhancing player experience.
- Cultivated relationships with licensors including SportsCar, NHL, and NHLPA to secure necessary content and partnerships.
- Coordinated multiple external development teams to ensure alignment with project goals.
- Initially joined Virgin as an Associate Producer, then promoted to Producer within 1 year.
Tester / Assistant Producer
SEGA OF AMERICA
Redwood City
1992 - 1995
- Contributed to development of multiple game titles across Genesis, Saturn, 32X, Game Gear, and Sega CD platforms, enhancing Sega's game portfolio.
- Coordinated development tasks and timelines for NHL All-Star Hockey on Saturn, ensuring project milestones were met on schedule.
- Assistant Lead Tester - Daytona USA Saturn game and steering wheel peripheral.
- Executed testing for Joe Montana Football 3 & 4, NFL '95, World Series Baseball, Comix Zone, Eternal Champions, Ecco the Dolphin, Pebble Beach Golf, Motocross Championship, and Aladdin across Genesis and Saturn platforms.
- Worked as a game tester for Sega while in college, and then accepted full-time position after graduation.
Education
Bachelor of Arts - English and Comparative Literary Studies
Occidental College
Los Angeles, CA06-1994
Skills
- Global Product Launches
- Digital Commerce Strategy
- Digital Marketing Strategy
- Complex Project Management
- Budget management
- Business Development & Licensing
- Esports Sponsorships
- Social media marketing
- Leadership mentoring
Affiliations
- Member, AIAS
- Member, Producer’s Guild
Personal Information
- Total Experience: 30+ years experience in the video game industry
- Title: Vice President / General Manager
Timeline
Vice President & General Manager
SCUF Gaming / Corsair
01.2024 - Current
Head of Marketing
Backbone
11.2022 - 02.2024
Head of Marketing – Partnerships and Lifestyle
Logitech G
02.2022 - 10.2022
Marketing Vice President
ASTRO GAMING
10.2009 - 02.2022
Senior Producer
Activision
08.2008 - 11.2009
Executive Producer
Vivendi Games
07.2005 - 07.2008
Senior Producer
Atari
2001 - 2004
Executive Producer / Co-Founder
Interactive Republic Corp.
1999 - 2001
Producer
Namco Hometek inc.
1999 - 1999
Producer
Radical Entertainment
1997 - 1999
Associate Producer / Producer
Virgin Interactive Entertainment
1995 - 1997
Tester / Assistant Producer
SEGA OF AMERICA
1992 - 1995
Bachelor of Arts - English and Comparative Literary Studies
Occidental College