Aroosa Ismail

• Collaborate with celebrities and influencers to enhance brand visibility, resulting in a 40% increase in followers.
• Manage public relations activities, leading to a 30% increase in positive media coverage.
• Create engaging content, achieving a 25% increase in social media engagement.
• Oversee and manage all social media accounts, growing the audience by 40%.
• Work closely with Martha Stewart’s team to create content for Safavieh and feature it on her blog and Instagram.
• Utilize Canva for creating visually appealing graphics and CapCut for editing engaging videos.
• Managed social media scheduling and analytics using Hootsuite.
• Leveraged Upfluence to identify and collaborate with key influencers
• Used Tint to curate and display user-generated content.

• Daily posting, community management, and creating original & branded content on a variety of social media accounts
• Researched latest market trends and analyzed data to develop public relations strategies and tactics.
• Tested which time of day maximized engagement with posts to increase the engagement rate by 42%
• Assessed social media performance, increased followers by 60% Double Engagement (MoM)
• Created content with SEO keywords drawn from Google Analytics.

• Strategized and developed video/photo content for client's social media publications
• Boosted company awareness by 30% using social media platforms
• Developed and deployed content marketing strategies to improve organic search traffic.
• Analyzed and reported social media and online marketing campaign results.
• Conducted market research and competitor analysis to inform search marketing strategies.

• Conducted daily updates to social media profiles to boost company online presence.
• Designed and presented social media campaign ideas.
• Responded to comments, posts, and questions from various channels.
• Researched relevant industry trends to develop engaging, topical social media content.