ARPITA CHAKRAVORTY
Vernon,CT
Summary
A STEM MBA candidate studying Marketing and Digital Marketing with a passion in marketing strategies, experienced in making impact by leading multiple teams, strategy building, analytical problem solving, social media marketing, seeking to build experience as a marketing analyst intern.
Overview
6
6
years of professional experience
6
6
Certification
Work History
Guest Lecturer
East Carolina University
04.2021 - 06.2021
- Maintained engaging and interesting lectures by using analytical tools like Google Analytics, Tableau, and Microsoft Office Suite.
- Presented a virtual workshop for School of Theater and Dance during spring semester of 2021
- Carefully curated and presented information about the various Indian Dance Forms by providing theoretical as well as practical knowledge to the students which gives a broader perspective and helps students gain appropriate knowledge about the art forms.
- Collaborated with colleagues to address teaching and research issues.
- Guided class discussions to encourage debate and feedback among students.
- Sought ways to improve performance by reflecting on teaching design and delivery and obtaining and analyzing feedback.
Guest Lecturer
East Carolina University
05.2020 - 07.2020
- Worked closely with ECU's marketing analytics team and used social media sites like Facebook, Twitter, Instagram, Pinterest, and YouTube to grow the program's brand awareness. This was done by employing digital marketing growth analytics methodologies.
- Created performance dashboards to teach "World Dance History" using tools like Tableau, Power BI, Adobe, Canva, Visme etc. for Infographics.
Performing Arts Teacher and Department Coordinator
Somerville School
01.2018 - 11.2019
- Planned, developed, and executed lessons to evaluate academic growth of primary students that reflected the curriculum provided by the state government's educational standards using Microsoft Power Point, Excel, Google Analytics etc.
- Employed a variety of methodologies utilizing Adobe, Canva and Google Analytics in daily teaching methods.
- Prepared students for school level competitions inter- school competitions, as well as national level competitions.
- Provided them with a holistic learning environment which helps in overall development.
Digital Sports Marketing Social Manager
Decathlon
07.2017 - 07.2018
- Developed and implemented Digital Marketing strategies to increase website traffic, leads and sales.
- Analyzed website and utilized social media analytics to identify trends and opportunities for improvement.
- Worked closely with sports team leaders to ensure marketing efforts aligned with team goals and objectives.
Project Lead Intern
Times Internet Limited
08.2016 - 10.2016
- Lead a team of 25 interns
- Worked in various promotional activities for the Times Internet Group.
- Met the "EATernship" target of sales as well as promoted the food app with big brands.
Project Lead Intern
TIMES OF INDIA
05.2015 - 07.2015
- An Indian English language daily newspaper and digital news media, "Mission Admission" project lead- Student's Expert.
- Guided aspiring students about the various opportunities and career paths.
- Organized seminars and webinars addressing students and parents about the admission procedures along with Professors and members of the Education Ministry of India.
Education
MBA -
Core Courses - With Real Business Case Studies, Hub spot Digital Marketing certified, YouTube certification for Marketing - undefined
Tableau Desktop Certified Professional Certification, SQL Essential Training, Python, Data Analytics Fundamentals, Excel: Advanced Formulas and Functions, Learning R -
MBA - Business Administration And Management
University of New Haven
New Haven05.2024
Master of Arts - Political Science
Delhi University
06.2018
Bachelor of Arts - Political Science
Delhi University
Delhi, India05.2016
Skills
- Technical Skills (Tools & Languages):- Tableau, R, R Studio, Tally, Canva, Adobe Creative Suite, Google Analytics and Microsoft Office Suite
- Soft Skills:- Team Management, Critical Thinking, Interpersonal Skills, Workflow Planning, Conflict Resolution, Demand Generation, Leadership Qualities, Effective Communication
Accomplishments
1. College President, Delhi University
2. Marketing Head at ISC, University of New Haven
Certification
- Google Analytics [Google]
- Tableau Desktop Certified
- Learning R
- SQL Essential Training
- Excel: Advanced Formulas and Functions
- Digital Marketing [Hubspot Academy]
Languages
English
Full Professional
Hindi
Native or Bilingual
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The supernatural is the natural not yet explained.
Elbert Hubbard
Timeline
Guest Lecturer
East Carolina University
04.2021 - 06.2021
Guest Lecturer
East Carolina University
05.2020 - 07.2020
Performing Arts Teacher and Department Coordinator
Somerville School
01.2018 - 11.2019
Digital Sports Marketing Social Manager
Decathlon
07.2017 - 07.2018
Project Lead Intern
Times Internet Limited
08.2016 - 10.2016
Project Lead Intern
TIMES OF INDIA
05.2015 - 07.2015
MBA -
Core Courses - With Real Business Case Studies, Hub spot Digital Marketing certified, YouTube certification for Marketing - undefined
Tableau Desktop Certified Professional Certification, SQL Essential Training, Python, Data Analytics Fundamentals, Excel: Advanced Formulas and Functions, Learning R -
MBA - Business Administration And Management
University of New Haven
Master of Arts - Political Science
Delhi University
Bachelor of Arts - Political Science
Delhi University