Arpita Garg
New York
Summary
Dynamic Senior Manager with a proven track record at Anheuser Busch, enhancing data quality from 28% to over 90%. Expert in cross-functional leadership and data governance, leveraging SQL and Python to drive impactful insights. Adept at stakeholder management, delivering executive dashboards that inform strategic decisions and optimize resource allocation.
Overview
11
11
years of professional experience
Work History
Senior Manager, Data Quality & Platform Intelligence
Anheuser Busch
New York
11.2020 - Current
- Led the development of a robust Data Quality Index (DQI) tool used across 13 countries to monitor and benchmark data usability for core assets (Invoices, Orders, Items, Accounts), resulting in a DQI improvement from 28% to over 90%.
- Managed a multi-stakeholder project to evaluate and track key dimensions of data quality (completeness, consistency, timeliness) and deliver high-trust data to internal stakeholders.
- Identified and mitigated fraudulent activity through behavioral data modeling using app interactions, transaction history, and vendor patterns—directly reducing risk exposure across the BEES platform.
- Designed forecasting models and analysis pipelines for GMV accuracy and business planning; integrated zone-level adjustments to enable better investment decisions.
- Drove market-level ROAS analyses and contributed to media budget optimization for commercial and marketing teams.
- Enabled 80% cost savings during the Snowflake-to-Databricks migration by managing decommissioning efforts and optimizing storage infrastructure.
- Collaborated with engineering and product leadership to embed governance policies into platform pipelines and operational workflows.
- Championed the creation of executive dashboards for global leadership, providing transparency into data issues, trends, and progress against strategic targets.
Data Analyst
Standard Media Index
New York
10.2014 - 10.2020
- Delivered quarterly revenue forecasts for major media platforms including Facebook and Google, maintaining a YoY error margin under 5%.
- Conducted return on ad spend (ROAS) analysis across multiple verticals (CPG, Automotive, QSR), informing multimillion-dollar brand investment strategies.
- Developed API-integrated pipelines to merge internal and third-party market data, improving forecast reliability and reporting efficiency.
- Collaborated with cross-functional teams to improve internal data tools and enhance client reporting outputs.
Financial Analyst
Fancy Pants Group
New York
04.2014 - 08.2014
- Supported month-end closing, financial reporting, and reconciliation processes.
- Monitored performance metrics including EPS and liquidity ratios for internal reporting.
- Resolved client and project team escalations around financial discrepancies and invoicing.
Education
Certification of Professional Achievement - Data Sciences
Columbia University
New York, NY12.2019
Master of Science - Computer Science
New York Institute of Technology
New York, NY05.2018
Bachelor of Business Administration - Finance
Baruch College of The City University of New York
New York, NY05.2014
Skills
- Leadership and strategy
- Cross-functional team leadership
- Stakeholder communication management
- Data governance and quality assurance
- Data analytics and forecasting
- SQL and Python proficiency
- Data visualization techniques
- Agile project management
- Risk assessment strategies
- Compliance alignment practices
- Innovative metrics development
Leadership And Impact Highlights
- Built and scaled a cross-market Data Quality Index tool adopted in 13+ countries, raising core data asset quality from 28% to 90%
- Led a multi-country data integrity program influencing platform governance across LATAM, APAC, and Europe
- Managed global forecasting and ROAS analysis to optimize GMV accuracy, directly informing leadership investment decisions
- Drove data quality alignment across commercial, tech, and finance teams through scalable tools and KPI frameworks
- Partnered with engineering and product heads to embed governance and fraud detection into platform operations
Timeline
Senior Manager, Data Quality & Platform Intelligence
Anheuser Busch
11.2020 - Current
Data Analyst
Standard Media Index
10.2014 - 10.2020
Financial Analyst
Fancy Pants Group
04.2014 - 08.2014
Certification of Professional Achievement - Data Sciences
Columbia University
Master of Science - Computer Science
New York Institute of Technology
Bachelor of Business Administration - Finance
Baruch College of The City University of New York
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