Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
Awards
Generic

Arpita Mishra

Mountain View,CA

Summary

Healthcare marketing professional with a Master’s in Healthcare Administration and 4+ years of experience leading end-to-end marketing initiatives across pharmaceutical, nutrition, and clinical ecosystems. Skilled in translating clinical insights and field intelligence into high-impact campaigns, including go-to-market strategy, product launches, HCP engagement programs, and on-ground activations. Proven ability to collaborate with cross-functional teams and frontline stakeholders to design and execute data-driven, compliant marketing solutions that drive brand adoption, strengthen doctor and patient engagement, and improve health outcomes.

Overview

6
6
years of professional experience
1
1
Certification

Work History

HCP Medical Marketing- EXPERT CATEGORY

Hindustan Unilever (Unilever Health)
01.2023 - 07.2025
  • Omnichannel Strategy Support-integrating digital detailing, sales force inputs, events, and educational materials to ensure cohesive brand presence across touchpoints.
  • Cross-Functional Collaboration: Collaborated with internal stakeholders and external partners (AoR) to deliver compliant marketing materials within timelines and budgets.
  • Customer-Led Content Development: Authored and adapted derivative promotional assets (case series, digital e-detailers, case compendiums, etc) based on approved clinical data, incorporating review feedback and post-approval edits.
  • Campaign Execution & Coordination: Planned and supported end-to-end execution of integrated marketing campaigns managing timelines, content calendars, approvals, agency coordination, and go-lives across multiple marketing channels.
  • Medical Congress & Event Marketing: Led execution of major national medical conferences across India (ESICON, PEDICON, IDEAON, Charles Memorial, etc), managing vendors, logistics, and on-site engagement while capturing HCP and consumer insights to inform future campaigns.
  • Advisory Boards & Insight Generation: Executed 22+ advisory boards across 10+ cities, engaging 450+ HCPs to gather clinical and behavioral insights that informed positioning and content refinement.
  • Digital Channel Enablement: Oversaw digital content repositories and field deployment through communication, training and feedback loop, improving content adoption by ~40% within 6 months through structured rollouts and alignment with customer engagement goals.
  • Performance Measurement: Tracked KPIs including engagement, adoption, and ROI; synthesized insights to refine tactics and optimize campaign performance.
  • Field Enablement & Team Support: Supported onboarding and training of new team members and interns, ensuring consistent execution, operational readiness, and adherence to compliance standards.

Administrative Assistant

HGS for NHS
Wales, United Kingdom
07.2022 - 12.2022
  • Managed NHS vaccination records and vaccine scheduling, contributing to efficient pandemic response systems.
  • Responded to patient inquiries regarding vaccinations and boosters, ensuring accurate information delivery in line with established medical guidelines and regulatory requirements.

Insurance Representative

Staysure
Wales, United Kingdom
01.2022 - 07.2022
  • Completed online quotes with clients by attending to and understanding their needs and tailoring a policy to suit their medical conditions and optional extras.
  • Amend existing policies and provide client-specific information regarding their coverage, improving retention by 30%
  • Responded promptly to customer inquiries about their policies and provided timely updates as needed.

Nutritional Sales Executive

Saarathi Healthcare for GSK
India
10.2019 - 11.2020
  • Executed targeted outreach and awareness initiatives for GSK’s nutrition products by engaging with physicians and patients, strengthening market penetration and brand trust.
  • Collaborated with cross-functional teams to deliver educational marketing materials, aligning product messaging with clinical relevance and consumer needs.

Education

Master of Science - Healthcare Management

Swansea University
Wales, United Kingdom
12-2022

Bachelor of Science - Dietetics & Clinical Nutrition

Amity University
Delhi, India
12-2019

Skills

    Electronic Health Records (EHR): Proficiency in Epic, Cerner, and Meditech

    Regulatory Compliance: Knowledge of HIPAA and FDA regulations regarding medical advertising

    Omni-Channel Marketing: Executing digital and traditional campaigns across various platforms within the healthcare sector

    HCP Engagement: Strategic and logistic planning for medical advisory boards, conferences and stakeholder relationship management

    Medical Content Strategy: Translating complex clinical data into digestible marketing materials for both patients and providers

    Cross-Functional Collaboration: Leading projects that involve MLR / PRC review coordination,sales departments, creative agencies, vendors and finance teams

  • PO & invoice management
  • CRM Software: Salesforce, HubSpot, VEEVA vault and advanced Excel (Pivot Tables/VLOOKUPs), Phyzii, HubSpot; Digital detailing tools,

  • Soft skills : Effective communication, Adaptability, detail oriented, agile, ownership

Certification

  • Analytics in Healthcare Management & Administration
  • Brand Management, University of London (2024)
  • Google SEO (2024)
  • CRM Management, Pathstream, 2024
  • HIPAA: North American Training Institute

Interests

Mountain view Rehabilitation Center, CA- front desk volunteer

Volunteered at the Mountain View Senior Center, supporting senior engagement activities and day-to-day coordination Interacted closely with elderly individuals to ensure comfort and participation, while assisting with basic administrative tasks Developed strong communication, empathy, organizational skills, and cultural sensitivity through direct community engagement

San Mateo Medical Center, CA- Patient Service Assistant (Volunteer)

Volunteered at San Mateo Medical Center, assisting with patient support and administrative coordination in a clinical setting Assisted with patient check-in, appointment scheduling, and front desk coordination for the Physical Therapy, Rehabilitation, and Nutrition departments, ensuring accurate capture of demographic details and smooth patient flow Gained hands-on experience in patient interaction, healthcare coordination, interpersonal communication, and working efficiently in a fast-paced environment

Timeline

HCP Medical Marketing- EXPERT CATEGORY

Hindustan Unilever (Unilever Health)
01.2023 - 07.2025

Administrative Assistant

HGS for NHS
07.2022 - 12.2022

Insurance Representative

Staysure
01.2022 - 07.2022

Nutritional Sales Executive

Saarathi Healthcare for GSK
10.2019 - 11.2020

Master of Science - Healthcare Management

Swansea University

Bachelor of Science - Dietetics & Clinical Nutrition

Amity University

Awards

Stellar Award- For driving exceptional performance and making an impact

Agility Award- For rapid adaptation and innovation in medical marketing strategies 

Star ESE Runner-for exceptional performance.