Reading
Open To Work
Arshalouys Awediss
Miami
Work Preference
Summary
Marketing and analytics professional with over 6 years of experience driving revenue growth and operational efficiency in real estate law, retail, and marketing sectors. Achievements include redesigning workflows at a law firm, resulting in a 50% reduction in file intake and contract cycle time, contributing to $500K in revenue within 10 months. Managed budgets exceeding $1 million across 10+ brands, increasing store traffic by 20-25% while reducing agency costs by 30%. Proficient in data analysis, building data foundations, and creating actionable dashboards for informed business decisions.
Overview
6
6
Years of Professional Experience
3
3
Educations
Skills
- Analytical thinking and problem-solving
- Data analysis and visualization
- SQL and Excel proficiency
- Effective communication skills
- Stakeholder management and negotiation
- Project management and execution
- Time management and attention to detail
- Cross-functional coordination
- Process improvement
- Strategic planning
Work History
Business Analyst & Operations Manager
Oneway Law Group, P.A.
Miami
10.2024 - 10.2025
- Built the firm’s operating model from zero (intake to title to attorney review to closing to post-closing); standardized SOPs and swim lane process maps that cut file-intake and contract cycle time by approximately 50% and reduced errors.
- Deployed Microsoft 365 workflow: Excel trackers and online Forms for contracts, agents, lenders, payoffs, and P&L; enforced naming and date conventions for clean data.
- Implemented KPI reporting (intake volume, stage cycle time, rework/defect rate, on-time closings, partner turnaround) and led weekly operations huddles to remove bottlenecks.
- Turned data into enablement: created an agent knowledge base and playbooks and held quick office hours using live dashboards; insights (earlier HOA estoppel requests, payoff initiation under 24 hours, intake first-pass checks) increased customer satisfaction (CSAT) and reduced rework.
- Built a training hub (role-based SOPs and checklists) to shorten onboarding and enable cross-coverage during peak periods.
- Coordinated closing readiness (title commitments, lien and permit checks, HOA estoppels, closing documents, payoff statements, lender requests), reducing last-minute reschedules and escalations.
- Partnered on brand awareness and referral engine; contributed to growth to $500K+ revenue in under 10 months with reliable data for decision-making.
Regional Marketing Specialist
AZADEA Group Holding SAL
Beirut
08.2019 - 04.2021
- Led marketing for 10 plus brands (Inditex portfolio such as Zara, plus Gap and Old Navy) across Gulf countries, MENA, and Cyprus; set country plans and KPIs with brand owners and franchisors; improved store traffic about 20 to 25 percent through test-and-learn campaigns using Google Analytics and in-store footfall data.
- Managed a USD 1M plus annual budget in Oracle ERP; partnered with franchisors, regional finance, and procurement to prioritize spending; consolidated agencies and renegotiated scopes to reduce agency costs about 30 percent while protecting quality.
- Directed end-to-end marketing communications across SMS and text, social, digital ads, websites, influencers, and events; aligned all creative and copy with franchisor guidelines; coordinated local agencies and country teams to deliver on-time launches and compliant localization.
- Built a weekly and monthly reporting rhythm with store managers and the analytics team; used SQL with analysts to merge POS and digital data, producing regional insight packs and QBRs for franchisors that highlighted channel mix, conversion, CPA, and ROAS by country.
- Converted insights into next-year objectives and country-level strategies per brand, including channel reallocation, seasonal timeline and calendars, and offer design; wins included shifting budget from low-return placements to higher-return retargeting and local influencer activations.
- Launched ecommerce and social content operations with SOPs and checklists; coordinated franchisors, internal creative, and agencies to raise content quality, increase output volume, and improve partner satisfaction; maintained site and social content using platform tools (Google Ads, Meta Ads, GA).
Account Manager
Ninety Degrees SAL
Beirut
11.2017 - 08.2019
- Built pipeline through cold calling, LinkedIn outreach, social media, and referrals; qualified prospects and set discovery meetings across retail, FMCG, telecom, and hospitality.
- Used Pipedrive CRM to manage deals and activities: created custom pipeline stages, activity cadences, templates, and dashboards; kept contact data clean and forecasts current.
- Designed tailored proposals and pricing per client; defined goals, audience, KPIs, routes, and staffing; scoped mobile assets including branded trucks, trailers, and tuk-tuk, permits, and timelines.
- Produced brand visualizations and activation mockups in Adobe Photoshop to accelerate approvals and reduce revisions.
- Project-managed on-site execution: coordinated vehicle installation, branding application, site logistics, and run-of-show with cross-functional crews; monitored quality and safety.
- Measured outcomes with on-site customer surveys and footfall counts; compiled post-activation reports with photos, reach, and engagement; handled invoicing and post-activation payments.
Luxury Boutique Manager
G. Vincenti & Sons SAL
Beirut
09.2016 - 08.2017
- Managed boutique operations, staff performance, CRM follow-ups, POS reporting, and event management.
Account Manager
SAB International
Beirut
05.2014 - 09.2016
- Managed client briefs, timelines, budgets; maintained relationships and handled invoicing and status updates.
Accomplishments
- Cut file-intake and contract cycle time by about 50% by standardizing SOPs and swimlane process maps.
- Helped drive $500K+ in firm revenue in under 10 months by standing up data-driven workflows and reporting.
- Managed $1M+ annual marketing budget and protected quality while cutting agency costs ~30% through consolidation and scope renegotiation.
- Increased store traffic 20–25% across 10+ brands by executing omnichannel plans aligned to brand objectives.
Education
MSIS - Business Analytics (STEM)
Florida International University
Miami, FL10.2024
MBA - International Business
Barry University
Miami, FL10.2021
BBA - Marketing
Lebanese International University
Beirut, Lebanon10.2017
Certification
Advanced Digital Marketing | Google Analytics | Critical Thinking
LANGUAGES
English (Fluent), Armenian (Native), Arabic (Native), French (Basic), Spanish (Basic)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Quote
Growth demands a temporary surrender of security.
Gail Sheehy
Interests
Traveling
Cooking
Timeline
Business Analyst & Operations Manager
Oneway Law Group, P.A.
10.2024 - 10.2025
Regional Marketing Specialist
AZADEA Group Holding SAL
08.2019 - 04.2021
Account Manager
Ninety Degrees SAL
11.2017 - 08.2019
Luxury Boutique Manager
G. Vincenti & Sons SAL
09.2016 - 08.2017
Account Manager
SAB International
05.2014 - 09.2016
MSIS - Business Analytics (STEM)
Florida International University
MBA - International Business
Barry University
BBA - Marketing
Lebanese International University