Art Henson
Charlotte,NC
Summary
Dynamic marketing leader with a proven track record at The Paddlemaran Company, driving over $10M growth in e-commerce sales. Expert in brand development, social media strategy, and video production. Excelled in storytelling and strategic account development, achieving significant market impact and fostering robust relationships. Demonstrated mastery in Adobe Creative Suite and effective team management.
Overview
17
17
years of professional experience
Work History
Marketing and Development Director
The Paddlemaran Company
Charlotte, USA
05.2023 - Current
- Created TPC brand and oversees brand execution
- Develops and executes social media strategy
- Develops the Paddlemaran product
- Built the company’s Shopify site
- Promotes the company at local events
- Shoots and edits promotional videos using Adobe Creative Suite (Premiere) and DJI drone
Marketing Brand Manager
C.R. Onsrud
05.2022 - 05.2023
- Developed and executed social media strategy (LinkedIn, Facebook, Instagram)
- Managed Google Ads campaigns and HubSpot landing pages
- Spearheaded culture development and internal marketing efforts
- Managed video and graphic design projects within the marketing team
- Led rebranding of the company's 40-year-old machine graphics
- Produced and edited promotional videos using Adobe Creative Suite (Premiere)
Director of Marketing and Development
K2 Scientific
10.2019 - 05.2022
- Drove $10M+ growth in e-commerce sales through marketing and brand strategy
- Established a successful YouTube presence with over 500K views
- Achieved an average ROI of 6:1 through PPC/SEO and content strategies
- Led UI/UX strategy and web development (BigCommerce and Magento)
- Produced a comprehensive library of sales literature, manuals, and spec sheets
- Managed advertising budget and provided analytic reports
- Mentored and trained staff
Creative Director
The Fuze
03.2013 - 02.2019
- Orchestrated photo and video shoots for renowned brands (Technibilt, Gorilla Glue Company, Bicycle Playing Cards)
- Managed the strategy and graphic design of product catalogs and marketing materials for Wanzl, the largest shopping cart manufacturer worldwide
- Oversaw a team of graphic designers, writers, videographers, and web developers
- Conducted focus groups to design the shopping experience for U.S
- Lidl grocery stores
Marketing Manager
F1 ChampBoat Series
01.2008 - 12.2012
- Developed the Series branding, including a new logo, website, and event materials
- Researched and designed corporate sponsorship proposals
- Coordinated sponsor advertising at national events
- Assisted the Series President with event planning and development
Education
B.A. - Advertising
University of South Carolina
Columbia, SCSkills
- Marketing
- Branding
- Graphic Design
- Storytelling
- Presentation
- Management
- Motion Graphics
- Web Development
- Email Marketing
- Social Media Marketing
- Writing
- Figma
- Videography
- Video Editing
- SEO
- PPC
- Adobe Creative Suite
- Microsoft Office
- HubSpot
- Zendesk
- Project Management
- Brand development
- Social media strategy
- E-commerce sales
- Google Ads management
- Video production
- Market research
- Project management
- Content creation
- Analytics reporting
- Customer relationship management
- Public speaking
- CRM software proficiency
- Social media marketing
- Relationship building
- Strategic account development
Involvement
- USC Track Team scholarship participant
- MORA volunteer event host
- American Heart Association volunteer event host
Affiliations
- Masters Track 5X National Champion
- MORA Event Host and Volunteer
Timeline
Marketing and Development Director
The Paddlemaran Company
05.2023 - Current
Marketing Brand Manager
C.R. Onsrud
05.2022 - 05.2023
Director of Marketing and Development
K2 Scientific
10.2019 - 05.2022
Creative Director
The Fuze
03.2013 - 02.2019
Marketing Manager
F1 ChampBoat Series
01.2008 - 12.2012
B.A. - Advertising
University of South Carolina
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