Summary
Overview
Work History
Education
Skills
AWARDS
Certification
Languages
Timeline
Generic

ART SIMS

Playa Del Rey,CA

Summary

Running my own entertainment advertising company and working directly with my team of 75 employees for more than 15 years; I have amassed the necessary skills to seamlessly transition from a seasoned industry vendor to an in-house studio executive. I am effective in managing vendors, budgeting, manage multi-tasking, strong international EQ, leading client/vendor pitches of creative, strategic planning and team building. I am an experienced “hands-on” chief marketing officer, creative director and art director. I have overseen creation of award-winning, high profile media advertising campaigns including: digital, motion graphics, movie trailers, on line video, sizzles, behind-the-scene, TV and radio spot production as well as all facades of print. I have the working knowledge in all areas of brand creation, brand management, and affiliate marketing and strategic partnerships. I have overseen virtually every facet of the creative advertising business over my career in the following areas: creative director, art direction, social media marketing, digital banners, ux/ui mobile apps, infographics, grassroots, merchandise design, corporate branding design, trade show design, collateral design, point of purchase display, print design, magazine and newspaper ads, outdoors, billboard and bus shelter design, bus & car wrap design, product packaging design, print production, motion graphics, brand creation management using online media, online display, rich media, web design, mobile marketing campaigns, focus groups, media planning and buying, viral, interactive, integrated marketing campaigns, street team squads, public relations, crisis management, advertorials and special events experiential.

Overview

2026
2026
years of professional experience
1
1
Certification

Work History

Founder & CEO

11:24 Design Advertising
1983 - Current
  • Manage 11:24 Design Advertising, an award-winning full service entertainment advertising agency.
  • Work with clients such as George Lucas Lucasfilm, Urban Movie Channel, Electronic Arts, Magic Johnson Enterprises, Spike Lee's 40 Acres and a Mule Filmworks, Overbrook Entertainment, Warner Bros., Paramount Pictures, 20th Century-Fox, Fox Searchlight, Universal Pictures, Sony Entertainment, HBO, Disney, Starz Networks, Universal Pictures, STARZ Network, Lionsgate, Starbucks, Warner Brothers, The Tavis Smiley Group, Sony Entertainment, Colgate, Burger King, TWA and Hertz Rent-A-Car established a prominent presence in all areas of entertainment marketing and general market advertising.

Art Director, Art and Design

EMI Records
01.1980 - 01.1987
  • Designed and contributed to marketing campaigns:
  • CD Cover Design
  • Corporate Logos and Identity
  • Consumer and Trade Ads
  • In-store Displays and Outdoor Projects Management
  • Solved Creative Problems
  • Maintained Budgets
  • Maintained Strict Deadlines

Associate Designer

CBS Records
01.1980 - 01.1981
  • Designed and contributed to marketing campaigns:
  • CD Covers
  • Corporate Logos and Identity
  • Consumer and Trade Ads
  • In-store POP Displays and Outdoor

Education

Bachelor of Fine Arts - Creative/Marketing (Honors)

Michigan State University

Skills

  • Team leadership
  • Strategic thinking
  • Marketing
  • Entrepreneurial and innovative
  • Ethics and integrity
  • Contract negotiation
  • Organizational structuring
  • Client engagement
  • Strategic planning
  • Visionary leadership
  • Team engagement
  • Customer acquisition
  • Project management
  • Goal setting
  • Growth mindset
  • Market Knowledge
  • Revenue generation
  • Staff management
  • Consulting
  • Business administration
  • Human resources
  • Financial administration
  • Business development
  • Contract management
  • Partnership building
  • Recruitment and hiring
  • Revenue development
  • Investor relations
  • Financial management
  • Succession planning
  • Board reporting
  • Board collaboration
  • Team building
  • Entrepreneurial leadership
  • Angel funding
  • Relationship and team building
  • Planning and coordination
  • Strategic business planning
  • Marketing and advertising
  • New business development
  • Account management
  • Media relations
  • Brand management
  • MIssion and vision
  • Marketing expertise
  • Service delivery oversight

AWARDS

“Summer of Sam” poster—A grade (Entertainment Weekly), “Summer of Sam” poster - Hollywood Reporter Key Art, “Malcolm X” advertising campaign—Best Advertising Campaign (Film Marketing Council, November 1993), “Do The Right Thing” poster- Hollywood Reporter Key Art, “Jungle Fever” Drama - Hollywood Reporter Key Art, “Malcolm X” poster - Hollywood Reporter Key Art, “Bamboozled” poster – Hollywood Reporter Key Art, “Malcolm X” poster—Best Poster (Art Directors Club Los Angeles, 1993), “School Daze” poster –CIBA Award/ Best Poster (1987), Earth Wind and Fire’s “Magnetic” music video—Best Special Effects and Best Audio (Billboard Conference, 1984)

Certification

SCMSDC

MBE

NAICS Code

541890,541860,54180,541870,5;11850,(16110,323111,512120,512110,541613

UEI Number 7LPMKFYT88

CAGE Code 46SM6

Languages

English
Full Professional

Timeline

Art Director, Art and Design

EMI Records
01.1980 - 01.1987

Associate Designer

CBS Records
01.1980 - 01.1981

Bachelor of Fine Arts - Creative/Marketing (Honors)

Michigan State University

Founder & CEO

11:24 Design Advertising
1983 - Current
ART SIMS