Art Vega
Cheney,WA
Summary
Dynamic, executive level sales professional with a 20+ year record of achievement and demonstrated success driving multimillion dollar sales growth while providing award winning sales leadership in highly competitive markets. Adept at driving growth of company revenues and improving sales/merchandising teams performance by building confidence in teams by way of servant leadership. Exceptional mentor and coach, tenacious in building new business, securing customer loyalty and forging strong relationships with external partners.
Overview
25
25
years of professional experience
Work History
VP Sales and Marketing
Sev-Rend
Collinsville, IL
01.2020 - Current
- Completed in-depth reviews of market conditions and customer preferences.
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
- Manage, lead and mentor all sales, regional managers, marketing staff and graphic artists
- Create and execute all C-Suite level presentations
- Rebuild upon poor brand visibility and past CEO relationships
- Completely revamped the marketing department to include social media, Print and Newsletter points of interest
- Mentored sales staff in confidence of selling with specific techniques, which allowed for more autonomy and larger clientele
- Committee member of the new IFPA Sustainable Committee
- Speaker on Industry Panel discussions and multiple podcasts
- Personally responsible for obtaining the top customer for 2020
- Increased profitability and relationship with top clients
- Created biweekly 1on1 schedule with all sales/marketing staff to review projects, Highs and lows which created a new collaborative culture
- Created new strategies in the sales process that allowed for new targeted markets and diverse growth
- Managed/Maintained monthly P&L sales/marketing presentations for CEO, CFO, COO directly
- Reporting directly to the CEO I created a new culture that was unmatched
- In my last review by him 2/23/22 he stated “Art is lightyears ahead of any of his predecessors”
Director of Retail
Grupo Giro, Giro Pack Inc
01.2018 - 01.2020
- Build, Manage and Maintain relationships with major grower, packers, C-Suite and retailers in N.A
- Find Solutions for major client based on customer demands
- Create and Manage relationship with growers, packing houses and retailers to assure product movement
- Manage execution of newly sold Machinery, install and preventative maintenance
- Manage technical service agents to ensure machines are running at optimum levels
- Work directly with Executive Management in Badalona,
- Spain on rolling forecasts and future projections
- Meet directly with major retailers to promote Giro systems
- Independently sold new apple program for major retailer
- Increased top customers to double digit growth year over year.
Director of Procurement and Foodservice Sales
Triple B Corporation, Charlie’s Produce
Spokane, WA
01.2012 - 01.2017
- Prepared variety of different written communications, reports and documents.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
- Used Microsoft Word and other software tools to create documents and other communications.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Delivered services to customer locations within specific timeframes.
- Identified issues, analyzed information and provided solutions to problems.
VP of Merchandising/Marketing
SYSCO Corporation
Spokane, WA
2007 - 01.2011
- Collected performance data on each promotion to better plan future events.
- Planned and prepared advertising and promotional material to increase sales of products or services and work with customers, company officials and advertising agencies.
- Attended customer meetings, trade shows and conferences as company representative.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Inspected existing ads and marketing materials to achieve consistency throughout multiple platforms.
- Maintained account information accuracy by communicating frequently with salesmen and account executives.
- Updated team protocols to streamline marketing procedures and optimize promotion releases.
Merchandising Manager
Sysco Corporation
Las Vegas, Nevada
01.2005 - 01.2008
- Oversee all merchandising functions, including vendor negotiations, major customer presentations, Supplier/Broker reviews, Profit/Loss and budget responsibilities
- Create, maintain and adjust corporate profit plans yearly (at fiscal review) with a focus on earnings growth, expense reduction and employee/customer retention
- Assisted in managing merchandising team from Portland for profitable gains in Spokane
- Established and participated in various committees including Senior/Executive Staff, Shrink, Marketing, DSM and New Employee training
- Selected Achievements
- Rebuilt Sysco Spokane’s produce department
- Reduced Operating expenses by $25k/wk by eliminating Portland Merchandising and Marketing departments
- Established partnerships with “Local” Seafood and Protein supplier
- Created specialty niche in Spokane by offering “Fresh Cuts steaks” and “Specialty Seafood cuts”
- Selected as “Segment Market Expert” for new SAP rollout
- Recognized by corporate as “Master Merchant” was awarded 5 times
- Negotiated marketing dollar increases of more than 4.7% every year
- Planned out sales cycles to develop and service accounts by using product marketing, prospecting, promotion and merchandising for product awareness and placement.
- Set sales quotas, established performance expectations and visited retailers to optimize sales and customer service.
VP Sales and Marketing
Fresh Point
Las Vegas, NV
01.1999 - 01.2004
- Managed all aspects of sales and marketing
- Developed and implemented strategic plans to market brand new fresh produce processing facility
- Increased market share exponentially and recognized by the American Culinary Federation, LV
- Created successful program that reduced credits and increased profitability
- Selected Achievements
- Personally obtained one of the largest local contracts, representing over $100k in sales per week
- Created and implemented the first “Commission” based pay structure
- Established training and team building seminars, later adopted as companywide standard for all FP companies
- Asked by future president of Sysco Las Vegas to be on the “Opening Team” in 2002 (after Sysco purchase of FP)
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
- Completed in-depth reviews of market conditions and customer preferences.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Conducted research to analyze customers' behavior, preferences and purchasing habits.
Category Manager
Alliant Foodservice
City of Industry, CA
01.1996 - 01.1999
- Mitigated business risk and improved customer lead times through thoughtful supplier network design.
- Studied technical aspects of managed category to identify key quality attributes and cost containment levels.
- Fostered positive work atmosphere by acting and communicating collaboratively with customers.
- Reduced business risk by improving contract coverage for suppliers in spend category.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
Co-Owner
Picasso Produce
San Dimas, CA
01.1990 - 01.1994
- Built produce company from ground floor to a multi-million dollar company at the age of 20 sold at 23
- Selected Achievements
- Established P&L and budgetary reports
- Built and managed team of 8 employees and 4 route drivers
- Obtained and managed sales of up to $100k per week
Education
Business Management
University of La Verne
Skills
Strategic Market Positioning/Brandingundefined
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Price is what you pay. Value is what you get.
Warren Buffett
Timeline
VP Sales and Marketing
Sev-Rend
01.2020 - Current
Director of Retail
Grupo Giro, Giro Pack Inc
01.2018 - 01.2020
Director of Procurement and Foodservice Sales
Triple B Corporation, Charlie’s Produce
01.2012 - 01.2017
Merchandising Manager
Sysco Corporation
01.2005 - 01.2008
VP Sales and Marketing
Fresh Point
01.1999 - 01.2004
Category Manager
Alliant Foodservice
01.1996 - 01.1999
Co-Owner
Picasso Produce
01.1990 - 01.1994
Business Management
University of La Verne
VP of Merchandising/Marketing
SYSCO Corporation
2007 - 01.2011
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