Summary
Overview
Work History
Education
Skills
Certification
Work Availability
Timeline
Hi, I’m

Arthur Botis

Digital Marketing Specialist
Tenafly,NJ
“Information is the oil of the 21st century, and analytics is the combustion engine.”
Peter Sondergaard
Arthur Botis

Summary

Highly analytical and results-driven professional with a strong background in digital marketing, offering a seamless transition into the field of data analytics. Throughout my career, I have honed my abilities to strategize, execute, and optimize marketing campaigns for maximum impact and ROI. My proficiency extends to a wide range of digital marketing tools and platforms, making me well-versed in data collection and interpretation.

My ability to bridge the gap between digital marketing and data analytics allows me to approach projects with a unique perspective, leveraging data-driven insights to create actionable strategies that drive results. I am adept at utilizing data visualization tools and statistical analysis to distill complex information into understandable insights and actionable recommendations.

Overview

5
years of professional experience
9
Certificates

Work History

Riverside Partners Advertising
Hawthorne, NJ

Digital Marketing Strategist
01.2022 - Current

Job overview

  • Responsible for analyzing and revitalizing monthly client campaigns to deliver and achieve overall campaign success.
  • Generate over 20 monthly reports to review website performance, search engine rankings, and domain authority.

Aquatic Center, Mylan Park
Morgantown, WV

Digital Marketing Specialist
01.2021 - 05.2021

Job overview

  • Worked closely with the business to conduct market research, analyze industry trends, and build a firm marketing strategy.
  • Constructed various PPC campaigns to increase web traffic to company's homepage.

MASECO Asia
Ann Arbor, MI

Digital Marketing Associate
05.2020 - 03.2021

Job overview

  • Contributed to the company's website rebranding initiative, utilizing WordPress and Adobe software.
  • Generated weekly email campaigns and crafted social media content tailored specifically for American citizens residing in Hong Kong.

Direct Results
Morgantown, WV

Marketing Specialist
01.2019 - 05.2019

Job overview

  • Managed the company's social media accounts, devising a strategic content schedule that successfully engaged and reached specified target market.
  • Created advertisements using graphic design software, including Adobe Photoshop and InDesign.

Education

West Virginia University
Morgantown, WV

Bachelor of Science from Business Administration, Marketing, Digital Marketing
08.2017 - 05.2021

Skills

MS Office Suite

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Certification

Foundations: Data, Data, Everywhere

Availability
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Timeline

Data Analysis with R Programming

09-2023

Google Data Analytics Certificate

09-2023

Share Data Through the Art of Visualization

08-2023

Analyze Data to Answer Questions

08-2023

Process Data from Dirty to Clean

07-2023

W3 Schools HTML Certification

05-2023

Prepare Data for Exploration

04-2023

Foundations: Data, Data, Everywhere

03-2023

Ask Questions to Make Data-Driven Decisions

03-2023

Digital Marketing Strategist

Riverside Partners Advertising
01.2022 - Current

Digital Marketing Specialist

Aquatic Center, Mylan Park
01.2021 - 05.2021

Digital Marketing Associate

MASECO Asia
05.2020 - 03.2021

Marketing Specialist

Direct Results
01.2019 - 05.2019

West Virginia University

Bachelor of Science from Business Administration, Marketing, Digital Marketing
08.2017 - 05.2021
Arthur BotisDigital Marketing Specialist