ARTHUR BURRELL
Tucson,AZ
Summary
Dynamic sales and marketing leader with a proven track record at Hyatt Place Tucson Airport, specializing in strategic marketing plan development and effective communication. Enhanced brand visibility and customer engagement, resulting in increased occupancy rates through innovative campaigns and strong client relationships. Core competencies include ROI analysis and team collaboration, driving impactful results.
Overview
14
14
years of professional experience
Work History
Director of Sales and Marketing
Hyatt Place Tucson Airport / Sonesta (rebrand)
Tucson, AZ
09.2014 - 08.2023
- Managed marketing campaigns to enhance brand visibility and customer engagement.
- Managed a team of sales personnel to ensure performance goals were met or exceeded.
- Assisted in developing long-term strategic objectives for the organization's overall success.
- Oversaw team training programs to improve service quality and staff performance.
- Coordinated promotional events to attract guests and boost hotel occupancy rates.
- Monitored budget allocations for marketing activities to ensure cost-effective campaigns.
- Coordinated training sessions to improve team performance and product knowledge.
- Drafted creative marketing materials such as brochures, flyers and presentations.
- Maintained active sales contacts with assigned accounts to keep communication open and capture consistent revenue.
- Pursued sales deals by qualifying clients, building individualized proposals, and preparing final contracts.
Director of Sales and Marketing
Four Points Tucson Airport
Tucson, AZ
04.2013 - 09.2014
- Developed and implemented sales and marketing plans to maximize profitability.
- Assessed customer feedback and identified areas of improvement in service delivery.
- Established and maintained consistent and vibrant corporate image through product lines, represented company at trade events and developed strategic relationships with key prospects.
- Worked closely with clients to identify needs and challenges and provided solutions-oriented campaign themes.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
Director of Sales and Marketing
Ramada Plaza / Crowne Plaza (rebrand).
Hartford, CT
09.2009 - 04.2013
- Directed the sales team to implement focused campaigns, enhancing customer interaction.
- Evaluated market trends to uncover potential revenue growth opportunities.
- Collaborated with cross-functional teams to ensure consistent branding and messaging.
- Investigated market dynamics to pinpoint avenues for growth.
- Formulated adaptive pricing models based on current market trends for multiple offerings.
- Executed promotional events such as trade shows, conferences, an webinars.
- Monitored competitor products and services and maintained relationships with industry influencers and key strategic partners to identify improvement areas and grow customer base.
Education
Certification - Cosmetology
International School of Cosmetology
Wethersfield, CT06-2011
High Presser - 1 Inch Welding
ABC School of Tech
Tucson Ariona12-1995
High School Diploma -
Cholla High School
Tucson06-1983
Some College (No Degree) - Elementary Education
Pima Community College
Tucson, AZSkills
- Lesson planning
- Effective communication
- Customer service
- Team collaboration
- Conflict resolution
- Channel management
- Search engine optimization strategy
- Print advertising
- Key account management
- Marketing plan development
- ROI analysis
- Strategic competitor evaluation
Timeline
Director of Sales and Marketing
Hyatt Place Tucson Airport / Sonesta (rebrand)
09.2014 - 08.2023
Director of Sales and Marketing
Four Points Tucson Airport
04.2013 - 09.2014
Director of Sales and Marketing
Ramada Plaza / Crowne Plaza (rebrand).
09.2009 - 04.2013
Certification - Cosmetology
International School of Cosmetology
High Presser - 1 Inch Welding
ABC School of Tech
High School Diploma -
Cholla High School
Some College (No Degree) - Elementary Education
Pima Community College
Similar Profiles
Kirah WilliamsKirah Williams
Manager at Hyatt Corporation/Hyatt Place SAV AirportManager at Hyatt Corporation/Hyatt Place SAV Airport
OSVALDO URIBEOSVALDO URIBE
Maintenance Technician at Hyatt Place Austin AirportMaintenance Technician at Hyatt Place Austin Airport
Ariana GallegosAriana Gallegos
Front Desk Agent at Hyatt Place Tempe/Phoenix AirportFront Desk Agent at Hyatt Place Tempe/Phoenix Airport
Jazmine ArnoldJazmine Arnold
Barista at StarbucksBarista at Starbucks
Kimberly FigalKimberly Figal
Community Preservation Officer at City of Yorba LindaCommunity Preservation Officer at City of Yorba Linda