Arthur Davis IV
Franklin Park,NJ
Summary
Seasoned Tour Manager with passion for cultivating unforgettable activation experiences. 6 Years and counting in the experiential marketing industry which involved - Tracking key performance metrics and insights, and complete event reports. Asset management and set-up/tear-down of footprint. Serve as the main point of contact, face of the brand. Build relationship on behalf of client and agency with partners, vendor, and key stakeholders. Technical and computer savvy Content Creator with deep and current mastery of social media trends and practices. Delivers compelling, fun and engaging content that revolutionizes company and organization image. Strategizes company social media project plans and collaborations and continually expands digital footprint consistent with company goals.
Overview
10
10
years of professional experience
Work History
Account Coordinator /Assistant Tour Manager
Conversate Collective
09.2022 - Current
- Collaborated with management staff to create prototypes, pitches & PowerPoint presentations.
- Created and managed 9 clients' social media campaigns to increase brand engagement.
- Updated internal databases with account information to maintain concise, clear records.
- Managed & collected data during brand activations
Tour Manager
RSM
04.2019 - 07.2022
- Organized promotional events and interacted with the community to increase sales volume.
- Hired support workers, stagehands, and tour talent.
- Defined and created event goals while fulfilling customer needs to foster event success.
- Drove research projects to further develop understanding of customers and validate experience design choices before and after development.
- Oversaw production and delivery of creative assets for virtual and in-person events.
- Enhanced customer engagement through the creation of immersive brand experiences at events and activations.
Tour Manager
Netflix
01.2017 - 04.2019
- Increased brand awareness by developing and executing innovative experiential marketing campaigns.
- Leveraged social media platforms to amplify experiential marketing efforts, extending reach beyond physical events.
- Negotiated contracts with venues and suppliers, securing favorable terms that reduced overall event costs.
- Enhanced customer engagement through creation of immersive brand experiences at events and activations.
- Developed visually appealing graphics for social media, resulting in higher engagement rates.
- Enhanced brand visibility by creating engaging digital content across various platforms.
Production Manager
MediaXMarketing
01.2014 - 11.2016
- Completed pre-production planning such as setting budgets, hiring crew, and cast members, & obtaining permits.
- 6 years experience shooting/editing branded commercials, documentaries & print photography
- Managed 5 social media accounts increasing followers & engagement.
- Presented production ideas and determined creative scenarios for production and delivery.
Education
Bachelor of Business - Business Communications
Rutgers, The State University of New Jersey
New Brunswick, NJ05.2016
Skills
- Troubleshooting and Problem Resolution
- Account Supervision
- Complex Project Delivery
- Social Media Content Creation
- Event Coordination
- Promotional Campaigns
- Product Launches
- Creative concept development
Timeline
Account Coordinator /Assistant Tour Manager
Conversate Collective
09.2022 - Current
Tour Manager
RSM
04.2019 - 07.2022
Tour Manager
Netflix
01.2017 - 04.2019
Production Manager
MediaXMarketing
01.2014 - 11.2016
Bachelor of Business - Business Communications
Rutgers, The State University of New Jersey