ARTHUR PEÑA ILASCO
Digital Marketer Extraordinaire
Benicia,CA
Summary
Marketing and advertising professional with over twenty years of experience in a wide range of industries, including: automotive services, insurance, e-commerce, financial services, travel & leisure, consumer packaged goods, entertainment, and education. Proven track record of project coordination and management in a cross-functional organization through communication and problem solving. Creative, self-directed, resourceful, and versatile individual with a strong work ethic. Thrives in a fast-paced and dynamic environment.
Overview
2
2
years of post-secondary education
23
23
years of professional experience
Work History
Social Media Manager
AAA NCNU
Walnut Creek, California
05.2012 - Current
- Manage all social media accounts of the regional AAA Club covering Northern California, Nevada, Utah, Arizona, Montana, Wyoming, and Alaska.
- Direct liaison between AAA NCNU and AAA National and other regional AAA Clubs.
- Manage all access and settings for all Club social media accounts, including Facebook, Instagram, Twitter, and LinkedIn.
- Build and optimize paid social media ad campaigns for various internal departments.
- Develop & deploy social media content strategy to assist with marketing goals.
- Analyze, report and optimize all social media performance (organic and paid).
- Monitor and respond to all relevant social media conversations.
- Integrate social media assets with other digital marketing assets.
- Ensure all social media strategies/campaigns meet AAA National guidelines.
Sr. Partnership Manager
LetsTalk.com
San Francisco, California
03.2010 - 02.2012
- Serve as the primary daily contact for a portfolio of clients/partners.
- Manage sales forecasts, contract terms, and develop financial models to analyze effectiveness of programs.
- Develop relationships to cultivate strategic alliances and ensure client retention.
- Coordinate and administer all client communication, reporting, tracking, and contracts.
- Define requirements for new client launches.
- Develop and lead internal departmental projects to support client needs.
- Clients/Partners include: AAFES (Army Air Force Exchange Service), Samsung, HTC, Motorola, Synnex, Ingram Micro/Lenovo.
Marketing Director
LetsTalk.com
San Francisco, California
07.2007 - 03.2010
- Manage LetsTalk.com’s customer acquisition marketing budget (up to $2MM per month).
- Negotiate and purchase of interactive and traditional media.
- Evaluate and research all facets of new customer acquisition opportunities.
- Develop and coordinate all required media to support marketing campaigns.
- Analyze, report and optimize all media performance.
- Create complete analysis and ongoing assessment of campaigns to improve media effectiveness.
- Supervise marketing managers on daily projects.
Media Supervisor
Agency.com
San Francisco, California
12.1999 - 06.2007
- Manage client’s online media budgets (up to $500K per month).
- Negotiate and purchase of interactive media.
- Evaluate and research new online media opportunities.
- Create and present media/marketing plans to client.
- Analyze, report and optimize online media performance.
- Create complete analysis and ongoing assessment of campaigns to improve media effectiveness.
- Supervise associate media planners on daily projects.
- Clients include: Wells Fargo Bank, Miller Brewing Co., Mandalay Resort Group, Academy of Art University, Fox Entertainment, Answer Financial, Dex Media/R.H. Donnelley, Del Monte, Credit One.
Project Engineer
Don L. Beck Associates, Inc.
Cupertino, California
09.1996 - 09.1998
- Coordinate with various government agencies for permit processing and approvals.
- Assist in the schedule and budget management of construction projects.
- Analysis and coordination of various design requirements (including building services and utilities).
- Pre-design analysis of furniture systems and office size standards.
- Organizational analysis of common areas and physical adjacency requirements.
- Provision of administrative documents to record construction progress.
- Field observation and weekly meetings to ensure completion of schedule and design requirements.
- Coordinate and analyze facility requirements (mechanical, electrical and process piping).
Engineering Draftsman
U.S. Coast Guard
Oakland, California
09.1995 - 09.1995
- Assist in the design layouts for lighthouse buildings and structures.
- Utilize AutoCAD and complete manual drafting of designs.
Education
Bachelor of Science - Engineering, Mechanical
University Of California - Davis
Davis, CA 09.1993 - 03.1996
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Skills
Social Media Marketing
Strategic Marketing/Advertising
Search Engine Marketing & Optimization
Media Planning & Buying
Contract Development & Negotiation
Account/Project Management
Relationship Building Skills
Problem Solving & Analytical Skills
Quote
Far and away the best prize that life offers is the chance to work hard at work worth doing.
Theodore Roosevelt
Timeline
Social Media Manager
AAA NCNU
05.2012 - Current
Sr. Partnership Manager
LetsTalk.com
03.2010 - 02.2012
Marketing Director
LetsTalk.com
07.2007 - 03.2010
Media Supervisor
Agency.com
12.1999 - 06.2007
Project Engineer
Don L. Beck Associates, Inc.
09.1996 - 09.1998
Engineering Draftsman
U.S. Coast Guard
09.1995 - 09.1995
Bachelor of Science - Engineering, Mechanical
University Of California - Davis
09.1993 - 03.1996