Excel & Google Sheets
Arthur Salazar
Lakewood,CA
Summary
Driven by a passion for data-driven decision-making and a knack for creative problem-solving, I've leveraged skills in Data Analysis and Critical Thinking to boost user engagement by 200% at YouTube and spearhead marketing strategies that resulted in significant growth. My journey, marked by strategic successes and a commitment to excellence, showcases my ability to transform visions into tangible results.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Video Editor
Freelance
04.2022 - Current
- Collaborated closely with clients to understand their vision and objectives, offering creative input and suggestions to achieve the desired outcomes.
- Edited and assembled raw footage into cohesive and visually appealing video content, aligning with client specifications and project requirements.
- Managed multiple projects simultaneously, effectively prioritizing deadlines and consistently delivering high-quality video content on time.
Marketing Intern
Heidi Duckler Nonprofit
06.2024 - 08.2024
- Designed and executed a social media strategy that leveraged the influence of the company’s freelance performers, resulting in a 250% increase in social media engagement.
- Analyzed website and social media data, producing detailed reports with innovative solutions to enhance engagement and boost ticket sales.
- Created and optimized Google Ads campaigns based on incoming data, leading to a 150% increase in website traffic and the successful integration of lead and sales conversion tracking.
- Partook in weekly meetings with managers to discuss data-driven insights and strategic recommendations, ensuring continuous improvement and alignment with company goals.
Digital Marketing Intern
Dataing.io
11.2023 - 05.2024
- Conceptualized and produced engaging content for social media platforms, utilizing data insights to enhance brand presence and increase user engagement.
- Cultivated relationships with influencers and industry figures, analyzing engagement metrics to identify and prioritize high-impact collaborations and partnerships.
- Executed in-person promotional initiatives and events, gathering and analyzing user feedback to tailor app features more closely to user needs, resulting in improved user satisfaction and retention.
- Analyzed and interpreted data insights to assess the effectiveness of marketing campaigns, continuously refining strategies for optimal impact and ROI.
- Innovated and implemented cost-effective marketing strategies, leveraging data from social platforms to expand brand recognition and attract targeted user segments.
Customer Support and Moderation
Innersloth
01.2022 - 07.2022
- Provided exceptional customer service by effectively handling complaints, settling disputes, and resolving grievances, ensuring high levels of customer satisfaction.
- Demonstrated strong communication skills by organizing and delivering information to supervisors and coworkers through voice calls and written communication.
- Skillfully defused tense situations, maintaining a calm and professional demeanor while addressing customer concerns and ensuring positive outcomes.
General Manager
Morris Motors
07.2020 - 12.2021
- Increased revenue by 50% through strategic digital marketing efforts, targeting key customer segments and optimizing campaign performance.
- Adopted software tools to program, enter, and analyze data, significantly optimizing operational efficiency and decision-making processes.
- Developed data-driven pricing strategies, balancing business objectives with customer satisfaction to maximize profitability.
- Analyzed customer data to build and maintain long-term positive relationships, improving retention and satisfaction rates.
Content Optimization Analyst
YouTube
07.2018 - 08.2021
- Leveraged YouTube Analytics to perform in-depth data analysis, leading to a 200% increase in user engagement and a 1 million subscriber milestone within 2 years.
- Analyzed and interpreted viewer behavior data to inform content strategy, resulting in half a billion channel views.
- Developed data-driven insights to optimize video performance, including A/B testing and keyword analysis.
- Directed the hiring and training of staff and oversaw their daily activities.
- Resolved problems, such as copyright infringement or royalty sharing with outside distributor.
College Club President
El Camino College
01.2016 - 12.2016
- Delivered dynamic PowerPoint presentations twice a week to an audience of 80 club members, effectively communicating key information, fostering engagement, and driving club initiatives.
- Delegated tasks and responsibilities to club members, ensuring efficient teamwork and the successful execution of club activities and events.
- Spearheaded the organization of fundraising initiatives and off-campus events, demonstrating leadership and strong event management skills that resulted in increased club visibility and resources.
- Engaged in persuasive negotiations with school departments to secure funding, successfully advocating for the club’s needs and securing necessary financial support.
- Designed and implemented competitive tournaments for members, enhancing the club’s sense of community and providing opportunities for skill development and friendly competition.
Education
Bachelor of Science - Marketing Management
California State Polytechnic University, Pomona
Pomona, CA06.2025
Associate of Science - Business Administration
Long Beach City College
Long Beach, CA06.2023
Skills
- Data Analysis
- Technical Analysis
- Critical Thinking
- Problem Solving
- A/B Testing
- Data Formatting
- Database Maintenance
- Attention to Detail
- Report Writing
- Project Management
- Teamwork
- Public Speaking
Software
PowerPoint
SQL
Google Ads & Analytics
Adobe Software
R
Python
Certification
- Google Advanced Data Analytics Professional Certificate - 7 Course Series (In Progress)
- Google Data Analytics Professional Certificate - 8 Course Series (May 2024 - September 2024)
Languages
English
Native or Bilingual
Portuguese
Native or Bilingual
Spanish
Limited Working
Timeline
Marketing Intern
Heidi Duckler Nonprofit
06.2024 - 08.2024
Digital Marketing Intern
Dataing.io
11.2023 - 05.2024
Video Editor
Freelance
04.2022 - Current
Customer Support and Moderation
Innersloth
01.2022 - 07.2022
General Manager
Morris Motors
07.2020 - 12.2021
Content Optimization Analyst
YouTube
07.2018 - 08.2021
College Club President
El Camino College
01.2016 - 12.2016
Bachelor of Science - Marketing Management
California State Polytechnic University, Pomona
Associate of Science - Business Administration
Long Beach City College