Arthur Chen

• Develop and implement robust content strategies aimed at increasing clients' community retention and Follower growth.
• Consistently uphold integrity of clients' unique brand identities by ensuring all content is aligned with their authentic voice and vision, fostering trust and rapport with their audiences.
• Proactively identify and initiate contact with potential brand partners, paving way for numerous successful collaborations and fostering new business opportunities for clients.

• Spearhead social media content creation and scheduling for Twitter and Discord, effectively enhancing brand visibility and user engagement.
• Conceptualize and implement Discord server structures, including voice and text channel creation, bot integration, and content population, to foster engaging and inclusive community environment.
• Organize and host interactive community events, such as Q&As and group play sessions, to facilitate knowledge sharing and foster stronger community bonds.
• Provide strategic advice on digital marketing initiatives, leveraging data-driven insights and community feedback to optimize reach and engagement.
• Actively solicit and integrate community feedback into product development processes, ensuring user needs are consistently met and fostering customer-centric business approach.

SMMM for Advanced Battlestations (@ABSGamingPC)

• Managed, created, and scheduled engaging content for ABS's social media channels (Twitter, Instagram, and YouTube), fostering dynamic and interactive online community.
• Coordinated with Newegg's internal creative and email marketing teams to develop informative and promotional content, ensuring consistent brand messaging across multiple platforms.
• Hosted online events and promotions to engage community, increase brand visibility, and drive customer interaction.
• Gathered and analyzed social media analytics and community feedback to inform content strategies, monitor engagement trends, and evaluate effectiveness of marketing campaigns.
• Owned implementation of marketing campaigns from start to finish.

• Undertook comprehensive market research to assess potential for esports bar in Los Angeles area and to develop strategies for future community growth and retention.
• Crafted compelling pitch decks to present to potential investors, articulating business concept, potential returns, and strategic direction.
• Designed and launched Squarespace website to serve as promotional landing page for business, enhancing online presence.

*Unfortunately due to challenges that arose from COVID-19 pandemic, Well Played Esports Bar was ultimately unsuccessful in launching.

• Managed ongoing relationships with influencers and content creators, facilitating open communication and ensuring their needs were met.
• Displayed adaptability in dynamic start-up environment by undertaking multiple roles, including business development, project management, and community engagement.

Marvel Puzzle Quest, Magic: the Gathering - Puzzle Quest, G.I. Joe: War on Cobra

• Coordinated with multiple teams to effectively communicate contents of each release, enabling timely updates on community and social channels to ensure each game's player base is informed and engaged.
• Utilized customer support insights and player feedback to influence development tasks, aligning product improvements with user needs and enhancing community satisfaction.
• Tracked and managed resolution of bugs and issues raised by community or Quality Assurance teams, ensuring swift response to user concerns and promoting positive community environment.
• Fostered robust relationships with Quality Assurance, Production, Marketing, and User Acquisition teams, facilitating seamless communication and ensuring each game release aligned with quality standards and project objectives.

Marvel Puzzle Quest, Magic: the Gathering - Puzzle Quest

• Developed and implemented community management strategies based on key performance indicators and organizational goals, resulting in increased community engagement and customer satisfaction.
• Acted as central point of communication between brand licensors, development studios, and diverse community of over 450,000 unique players, ensuring alignment and coherence in messaging.
• Regularly posted updates and announcements on D3 Go! forum, facilitating transparent communication about game releases, new features, and company news.
• Organized and hosted community events and giveaways, fostering sense of community and increasing player retention and engagement.
• Compiled player feedback and sentiment into comprehensive reports for production and development teams, influencing product enhancements and strategic decision-making.
• Led team of moderators, providing training and guidance to maintain civil and constructive forum environment.

• Developed growth and engagement of Habitica's community by managing and fostering relationships with players via Twitter.
• Collaborated in design and dissemination of promotional content across all corporate social media platforms, ensuring brand consistency and enhancing user engagement.
• Conducted industry research to compile database of influencers aligned with Habitica's culture, laying groundwork for potential partnerships and collaborations that would further extend brand's reach.

• Cultivated vibrant online community by managing and growing its social media presence on Facebook, Twitter, and Instagram.
• Grew Facebook audience by over 26% to 27,800 and reversed declining trend on Twitter, turning monthly loss of 400 followers to gain of 100, within span of 2 months by utilizing effective community growth strategies.
• Collaborated with resident blogger to integrate valuable, relevant content into social media posts, providing community with information that piqued their interest and generated discussion.
• Increased customer engagement on Facebook from 0-1 to 6-8 interactions per post, including likes, shares, and comments.
• Drove traffic to company website from social media platforms, with over 400 monthly visitors from Facebook and over 100 from Twitter, promoting deeper community involvement.

• Setup and utilized Hootsuite to schedule posts, manage marketing campaigns, and engage with customers on social media.

Uncharted 4: A Thief's End

• Collaborated with developers and other team members to identify and document bugs, and provide feedback and recommendations for game improvements.
• Maintained high standard of quality and performance within fast-paced and deadline-driven environment.

• Collaborated with team members to identify and document bugs in Disney Infinity 2.0, in order to enhance game performance and user experience.