Principal AI Architect & Enterprise Search Expert
DAMIAN SCHMIDT
HaltTrax
Kissimmee,FL
Work Preference
Work Type
Full TimePart TimeContract WorkConsultingGig Work
Location Preference
Remote
Minimum Desired Compensation
$130000/yr
Important To Me
Career advancementWork-life balanceCompany CultureHealthcare benefitsPersonal development programsFlexible work hoursWork from home optionPaid time off
29
Years of experience
1
Certification
Enterprise AI Systems Architect and Organic Growth Executive with 28+ years of industry leadership across systems engineering, generative intelligence, and search optimization. Specializes in designing autonomous agentic workflows, LLM prompt architectures, and Python automation pipelines that systematically scale indexing coverage and organic market share. Architected enterprise technical search frameworks across portfolios exceeding 220 web properties, producing up to 150% organic traffic surges, a 30% qualified lead increase, and executing zero-loss infrastructure migrations. Combines deep backend system engineering, SSR/CSR rendering mechanics, and Generative Engine Optimization (GEO/AEO) to capture conversational and algorithmic search demand across modern AI discovery ecosystems.
Work History
Director of SEO & Analytics Strategy
2 Years 10 Months- Directed global search infrastructure and machine retrieval strategies across enterprise portfolio spanning 220+ digital properties using AI-enhanced technical SEO frameworks.
- Lead cross-functional engineering, content, digital infrastructure, and analytics teams to optimize server-side rendering (SSR), client-side rendering (CSR), crawl budgets, and Core Web Vitals.
- Architect scalable technical frameworks integrating Generative AI, structured data governance, and automated entity validation across all web assets.
- Oversee Google Business Profile optimization and localized entity deployments across all regional branches to maximize local and non-brand search impressions.
- Engineer custom Python scripts to audit indexing status, resolve canonical conflicts, and eliminate rendering latency across dynamic locations.
- Serve as primary SME for multi-touch attribution modeling, data layer governance, and C-suite technical growth roadmaps aligned with executive revenue goals.
- Remote
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Founder
28 Years 9 Months- Founded and scaled an enterprise consultancy delivering technical SEO, Generative Engine Optimization (GEO), full-stack software development, and AI solutions.
- Designed Haltrax proprietary software platform architecture and managed deployment to enforce zero-trust attribution, support PII security forensics, and enable automated web crawling and AI-powered GA4-to-BigQuery data pipelines.
- Formulated proprietary Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) frameworks to structure brand entities for high-authority inclusion in conversational AI answer engines.
- Programmed production-grade Python automation pipelines and LLM prompt workflows utilizing OpenAI and Claude APIs to automate technical audits and content scaling.
- Executed large-scale, zero-downtime database and CMS migrations, preserving 100% search equity and eliminating organic traffic loss through custom silo architectures.
- Conducted forensic technical SEO audits across multi-million-URL ecosystems to identify indexing bottlenecks, optimize rendering, and maximize crawl efficiency.
SEO & Marketing Strategist
10 Months- Captured 30% increase in qualified lead volume within 6 months by deploying structured LLM prompt workflows, search intent mapping, and full-funnel demand generation.
- Built centralized executive reporting dashboards connecting GA4 API to Looker Studio and Power BI, automating real-time KPI visibility and eliminating manual reporting overhead.
- Built LLM-assisted text evaluation pipelines that eliminated editorial bottlenecks and expanded long-tail topical authority across key business verticals.
- Hardened data ingestion pipelines with Zero-Trust security protocols to safeguard client PII across digital marketing and lead capture funnels.
- Remote
- Sustained and enhanced company's reputation and positive market image across served markets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Senior SEO Manager
1 Year 5 Months- Expanded organic customer acquisition and non-branded search traffic by 150% over an 18-month engagement through technical SEO overhauls, programmatic landing hubs, and content strategy.
- Led enterprise data migration to Google Analytics 4 (GA4) and engineered AI-enhanced attribution models linking frontend search interaction directly to case acquisition revenue.
- Resolved site latency, client-side routing, and indexing blocks across national properties to optimize crawlability and user conversion.
- Continually maintained and improved company's reputation and positive image in markets served.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Executive SEO Advisor
3 Years 2 Months- Advised C-level leadership on modernizing enterprise business intelligence, scaling analytics maturity, technical SEO, and driven customer acquisition infrastructure.
- Implemented custom regression forecasting models to project organic traffic distribution and acquisition impact across multi-quarter projection cycles.
- Remote
SEO Director BI & Data Analytics Consultant
5 Months- Directed search discoverability strategy for a digital collection of over 300,000 public assets through structured semantic data, multilingual indexing queries, and crawl optimization.
- Provided operational guidance for a 40+ person cross-functional team spanning technical analytics, content strategy, and digital discovery.
- Constructed executive Power BI dashboards aggregating historical interaction metrics to deliver real-time insights that guided digital catalog strategy.
Director of Web Development & Search Growth
11 Months- Scaled monthly active user sessions from 3,000 to over 230,000 within 12 months through custom full-stack web development and programmatic search acquisition initiatives.
- Maintained full-stack codebases (PHP, JavaScript, SQL) and server environments to sustain high-concurrency traffic surges during peak organic discovery periods.
- Defined clear targets and objectives and communicated to other team members.
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
Marketing Director & Webmaster
2 Years 3 Months- Programmed secure web application updates, optimized database queries, and implemented digital marketing automation pipelines.
- Planned and executed server configuration and infrastructure upgrades to support high-traffic transactions and multi-site security environments.
Education
Associate of Arts (A.A.) - Fashion Merchandising Buyer
Skills
Agentic AI & Generative Intelligence: Autonomous Agentic Workflows
Large Language Models (LLM)
Prompt Engineering & Architecture
OpenAI & Claude API Integrations
Custom GPT Deployment
Generative Engine Optimization (GEO)
Answer Engine Optimization (AEO)
AI Content Strategy.
Enterprise Search & Machine Retrieval: Enterprise Technical SEO
Semantic Search & Knowledge Graph Mapping
Crawl Optimization & Budget Allocation
SSR/CSR Rendering Engineering
Core Web Vitals (INP
LCP
CLS)
Automated Schema & Structured Data Governance
Zero-Loss Migrations.
Data Engineering & Attribution Analytics: Google BigQuery Data Warehousing
Google Analytics 4 (GA4)
Looker Studio
Power BI Executive Dashboards
Multi-Touch Attribution Modeling
Outlier & Anomaly Detection
Predictive Regression Modeling
SQL.
Systems Hardening & Infrastructure: Python Automation Pipelines
REST APIs
HTML5
CSS3
JavaScript
PHP
WordPress (Elementor)
Shopify
Adobe Experience Manager (AEM)
Zero-Trust Architecture
PII Security Forensics
Ethical Hacking
OSINT Methodologies.
Certification
- Google Analytics 4 (GA4) Technical Certification | Google
- Google Ads Search Certification | Google
- Microsoft Certified: Power BI Data Analyst Associate / Fundamentals | Microsoft
- Certified Ethical Hacker (CEH) Fundamentals | EC-Council
- Technical Training: ChatGPT Security, Privacy & Ethical Hacking | EC-Council / Industry Standard
- Technical Training: Enterprise Data Science & Analytics Frameworks
- Technical Training: E-commerce Analytics
Timeline
Director of SEO & Analytics Strategy
Tribute Technology
12.2023 - CurrentRead More
SEO & Marketing Strategist
Beyond Marketing
10.2023 - 08.2024Read More
Senior SEO Manager
InjuryLawyers Esquire Law Services
09.2020 - 02.2022Read More
SEO Director BI & Data Analytics Consultant
The Metropolitan Museum of Art
01.2017 - 06.2017Read More
Executive SEO Advisor
BTech Group
07.2016 - 09.2019Read More
Director of Web Development & Search Growth
The University Network (TUN)
05.2015 - 04.2016Read More
Marketing Director & Webmaster
American Integrated Security Group
09.2012 - 12.2014Read More
Founder
HaltTrax
01.1998 - CurrentRead More
Brookdale Community College
Associate of Arts (A.A.) from Fashion Merchandising Buyer
Read More