Robert Alcala
Sherman,TX
Summary
Dynamic media professional with a proven track record at Dark Hour Haunted House, enhancing brand visibility and audience engagement through innovative video editing and strategic media campaigns. Skilled in advanced video editing and fostering collaborative environments, I've led teams to exceed project goals while maintaining high customer satisfaction. Specialized in creating compelling, scary content that captivates audiences.
Overview
9
9
years of professional experience
Work History
Head of Media Department
Dark Hour Haunted House
07.2016 - Current
- Lead video editor for all marketing campaigns, social media posts and in house videos.
- Spearheaded media strategy development, driving engagement across multiple platforms.
- Improved brand visibility by coordinating successful media campaigns.
- Enhanced audience reach with targeted content distribution strategies.
- Analyzed market trends to inform media planning and execution.
- Developed innovative multimedia content to increase user interaction.
- Initiated partnerships with external media agencies to broaden reach.
- Crafted compelling narratives to strengthen brand identity and recognition.
- Led media team to implement creative solutions, boosting campaign results.
- Lead graphic designer for all graphics used in house, marketing and merchandising.
Media Freelancer
Artist Ghoulio
03.2018 - Current
- Managed multiple projects simultaneously while maintaining a high level of attention to detail and customer satisfaction levels.
- Specialized in Haunt Industry marketing campaigns for several haunted attractions.
- Planned and executed production shoots for photo and video.
- Post production video and photo editing.
- Enhanced client satisfaction by delivering high-quality work within deadlines.
Lead Video Editor
Stiltbeast Studios
01.2023 - Current
- Put together comprehensive tutorials for the DIY Halloween Props and Decorations community on YouTube.
- Maintained high standards of excellence through meticulous attention to detail and adherence to project specifications.
- Incorporated client feedback into final cuts promptly, resulting in increased customer satisfaction levels.
- Mimicked and enhanced the style of content which was established 15 years before my arrival to the company.
- Mentored junior editors, sharing knowledge of industry best practices and fostering professional growth.
- Optimized storage solutions by organizing media assets in a consistent and logical manner.
- Delivered high-quality video edits within tight deadlines, ensuring client satisfaction and project success.
- Organized and worked with raw footage from multiple cameras and sources.
Education
Bachelor Of Arts - Film And Video Production
Brook’s Institute of Photography
Ventura, CA09.2007
Skills
- Advanced video editing
- Deadline oriented
- Collaborative mindset
- Creating scary content
- Video production
- Photo shoots/editing
- Creating YouTube Thumbnails
- Social media short form video editing
Accomplishments
WINNER - Best Music/Musical Absurd Film Frstival 2024
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Lead Video Editor
Stiltbeast Studios
01.2023 - Current
Media Freelancer
Artist Ghoulio
03.2018 - Current
Head of Media Department
Dark Hour Haunted House
07.2016 - Current
Bachelor Of Arts - Film And Video Production
Brook’s Institute of Photography
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