Arturo Coy
El Paso,TX
Summary
I'm a traditional and digital media marketing expert & digital media innovator with 10+ years of proven performance history in mass and digital media and performance-based advertising, and film distribution.
I'm a results-based media advocate who insists that media and content/creative investments are accountable for growth, anchored with a long-view strategic objective. I'm a believer of data driven media design to provide performance-based market growth for top companies
Overview
8
8
years of professional experience
1
1
Certification
Work History
Co-Owner and Chief Marketing Officer
Fat Unicorn Society / Media Accountability Group
01.2022 - Current
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Contributed towards the development of an annual marketing plan aligned with overarching business goals and objectives.
- Managed branding campaigns and event marketing initiatives in print, tv, radio, video, web, social and digital media.
- Implemented data-driven decision-making processes, enhancing overall marketing effectiveness and ROI.
- Increased brand awareness by developing and implementing innovative marketing campaigns.
Account Executive, Marketing and Office Manager
Evolve 7 Digital Media
08.2017 - 12.2021
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Enhanced team productivity by delegating tasks effectively and overseeing daily workflow.
- Streamlined office operations by implementing efficient filing systems and organizational strategies.
Account Executive
Marcomm Media
01.2017 - 08.2017
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Maintained up-to-date knowledge on product offerings, ensuring accurate representation during sales pitches or negotiations with clients.
Account Executive
Norte Media
09.2016 - 12.2016
- Delivered informative presentations to potential clients, showcasing the unique value of products or services offered.
- Developed detailed reports analyzing account performance data, providing valuable insights for future strategy adjustments or improvements.
- Negotiated favorable rates for clients by leveraging strong vendor relationships and knowledge of industry pricing standards.
Education
Bachelor - Marketing
ITESM
Ciudad Juarez, Chihuahua, Mexico08-2014
Skills
- Advanced problem solving
- Data-driven decision-making
- Agile project management
- Digital marketing expertise
- Marketing leadership
- Strategic thinker
Certification
- Google Analytics Individual Qualification (IQ) - Google.
- Google Ads Apps Certification.
- Google Ads Display Certification.
- Google Ads Measurement Certification.
- Google Ads Search Certification.
- Google Ads Video Certification.
- Facebook and Instagram Digital Marketing Certification.
- ClickMinded SEO Certification.
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Co-Owner and Chief Marketing Officer
Fat Unicorn Society / Media Accountability Group
01.2022 - Current
Account Executive, Marketing and Office Manager
Evolve 7 Digital Media
08.2017 - 12.2021
Account Executive
Marcomm Media
01.2017 - 08.2017
Account Executive
Norte Media
09.2016 - 12.2016
Bachelor - Marketing
ITESM
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