ARTURO GARCIA, MBA
Tampa,FL
Summary
Seasoned marketing executive with an MBA in Sustainability and 10+ years of leadership experience in soccer sports marketing and advertising. Skilled in developing and executing integrated marketing strategies across traditional media, performance marketing, digital, content, and experiential channels. Proven track record in driving fan engagement, brand growth, and revenue through innovative, data-driven strategies. Inspirational leader with expertise in building high-performing teams and delivering impactful marketing campaigns that enhance fan experience, elevate brand visibility, and strengthen partnerships. Known for a hands-on approach to execution and adept at navigating complex, multi-layered environments.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Group Account Director
Cornerstone Agency / The FADER
12.2017 - Current
- Strategic Leadership & Brand Building: As a Strategic Advisor to the CEO, developed and implemented comprehensive marketing strategies across channels to drive revenue and expand brand reach for key accounts, including Major League Soccer, Coca-Cola, Sprite, SONOS, Converse, and The North Face.
- Fan Engagement & Revenue Growth: Played a pivotal role in elevating Major League Soccer's brand visibility and fan engagement through the long-standing "OUR SOCCER" campaign, attracting global audiences and driving 17% year-over-year revenue growth.
- Cross-Functional Collaboration: Worked closely with sales, sponsorship, and production teams to craft synergized campaigns, successfully securing high-profile partnerships with brands like Apple and Coca-Cola, and driving significant sponsorship revenue increases.
- Digital & Social Media Optimization: Spearheaded digital engagement strategies across websites, social platforms, and streaming services, increasing fan reach, digital engagement, and match viewership, contributing to record attendance levels with stadium capacities reaching an average of 94%.
- Team Leadership & Development: Directed a team of 10+ in creating cohesive and brand-consistent marketing assets across traditional and digital media, fostering a growth-oriented culture and ensuring alignment with strategic business goals.
Marketing Director
LATV
01.2015 - 11.2017
- Brand & Campaign Management: Oversaw branding and communications standards across LATV’s promotional materials, establishing a distinctive tone of voice and cohesive brand identity that strengthened external messaging.
- Strategic Planning & Revenue Growth: Developed and executed marketing strategies that attracted new advertisers, boosting the network’s capital by 30% and enabling the resumption of in-studio production.
- Content & Asset Delivery: Produced a range of engaging marketing assets, including sizzle reels and tune-ins, which improved audience reach and deepened viewer loyalty across digital and traditional media channels.
Creative Director / Senior Copywriter
Acento Advertising
01.2013 - 01.2015
- Multichannel Campaign Management: Managed integrated marketing campaigns across digital, print, and broadcast media, ensuring brand consistency and aligning with key business goals.
- Team & Process Development: Mentored a team of eight, introducing creative processes and tools that streamlined workflows and improved overall productivity and output quality.
- Brand Strategy & Market Penetration: Formulated data-driven brand strategies that enhanced visibility and market share across diverse demographics, contributing to long-term brand loyalty.
Education
MBA - Sustainable Development and Operations Management
Auckland University of Technology
07.2011
Bachelors - Advertising and Radio, TV, Film production
California State University Fullerton
05.2004
Skills
- Integrated Marketing Strategy
- Fan Engagement & Experience
- Brand Building & Management
- Cross-Functional Collaboration
- Performance & Data-Driven Marketing
- Sponsorship & Partnership Development
- Team Leadership & Development
- Community Outreach & Engagement
- Strategic Planning & Budget Management
- Digital & Social Media Optimization
Certification
- Google Digital Marketing & E-commerce Certificate
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Group Account Director
Cornerstone Agency / The FADER
12.2017 - Current
Marketing Director
LATV
01.2015 - 11.2017
Creative Director / Senior Copywriter
Acento Advertising
01.2013 - 01.2015
Bachelors - Advertising and Radio, TV, Film production
California State University Fullerton
MBA - Sustainable Development and Operations Management
Auckland University of Technology
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