Arturo Tapia
Summary
Marketing leader with 8+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Strategist Consultant
Endeavor Miami
06.2023 - Current
- Development of communications audit in conjunction with the internal marketing department, analyzing data,trends, and audience behavior from current digital assets and proposing strategies aimed at achieving internal
- KPIs
- Training the marketing team on digital platforms and communication strategies aimed at growing the Endeavor
- Miami community in the entrepreneurial ecosystem in the Florida and LATAM region.
Growth Marketing Manager
Avicola Sofia / ISI 101 Marketing Consulting
08.2021 - Current
- Developed and executed growth strategies that resulted in a 30% increase in e-commerce user acquisition for
- CPG and Analyzed user behavior data to inform marketing strategies, improving user retention, and starting tocreate PLG strategies for Avicola Sofia e-commerce APP
- Conducted regular A/B testing to optimize conversion rates, resulting in a 15% improvement in conversions for
- Avicola Sofia E-Commerce and app Sign Up Subscriptions
- Led cross-functional teams to implement growth initiatives, collaborating with product, sales, and engineeringdepartments and helping to create Growth KPIs to measure growth in company digital assets and worked withthe marketing team to implement campaigns, to achieve business objectives (Sales, Revenue, and Monthly Active
- Users ( MAU)).
Senior Sales Manager
Entravision Interactive, Santa Cruz de la Sierra
12.2019 - 09.2022
- Managed Entravision Interactive key accounts with Marketing Agencies (Publicis, IPG, WPP) in Bolivia, the
- Caribbean, Colombia, Peru, and Ecuador and for direct clients to sell own media products and officialrepresentations of Entravision Interactive such as Programmatic Video and Display, Digital Audio, App Games
- Video Rewarded, LinkedIn, Google Ads, Facebook, and Spotify generating $300k in quarter revenue, managingto grow investments by 30% YoY
- Led to open LinkedIn market in Bolivia, managing to activate new customer accounts in different fields, finance,banks, CPG, automotive, and technology, getting the first 45 accounts in the first quarter with more focus on
- Bank, Insurance, and Automotive accounts
- Supervised accounts through SalesForce and designed dashboards for tracking opportunities, prospecting, andsales and constructed a new client base.
DIGITAL MARKETING STRATEGIST
TWIITI AGENCY, Santa Cruz de la Sierra
01.2019 - 07.2020
- Designed digital strategies for Quarterly and annual campaigns and strategized advertising budget for Brands:
- Singani Casa Real, Vinos Campos De Solana, and E-Commerce Liquor House, performed Branding andperformance campaigns with conversion objectives to purchase in e-commerce Liquor House, achieving ROI of upto 5
- Built audiences based on user behavior using tracking pixels to run AON remarketing campaigns increasing e-commerce purchases by 8% in the last quarter of the year
- Conducted email marketing strategies with an activecampaign tool, using automation resources and flow scheduling based on user behavior, increasing by 18% mailopen rate.
DIGITAL MARKETING STRATEGIST
KIA MOTORS BOLIVIA, Santa Cruz de la Sierra
01.2016 - 11.2019
- Strategized and performed digital advertising campaigns on Facebook with greater emphasis on acquiring leadsfor the sales department with an average of 300 Leads per campaign
- Formulated and delivered Facebook ads fordifferent objectives, reaching a monthly reach of 5 to 8 million people
- Thanks to these strategies, Kia Motors
- Bolivia has increased monthly sales by 30%
- Planning and execution of budgets for Facebook reach daily campaigns, reaching 70% of the population of thecountry with a frequency of 3 times visibility.
Education
Master of Science - Marketing
Florida International University
Miami, FLMaster - Digital Marketing & E-Commerce
Universita de Barcelona
Bachelor Degree - Computer Engineering
Universidad Autonoma Gabriel Rene
Moreno, Santa Cruz, Sierra, de laSkills
- Google Ads
- SEO/SEM
- Data Analysis
- Social Media Marketing
- Marketing Strategy
- B2B Marketing
- E-commerce
- B2C Marketing
- E-mail Marketing
- Marketing Automation
- Product Led Growth Implementation
- Growth Marketing
- Inbound Marketing
- AI Marketing
- Leadership
Certification
- Google Analytics Advance Certification, Google
- Facebook Business Manager, Blueprint, Meta
- Inbound Marketing Certification, Hubspot
- LinkedIn Marketing Solutions Fundamentals, LinkedIn
- LinkedIn Marketing Strategy, LinkedIn
- The Essential Elements of Predictive Analytics and Data Mining, LinkedIn
- Global Sales Fundamentals, Florida International University
- Green Belt Lean Six Sigma
- Fundamentals Product Led Growth, PLG
Languages
English
Full Professional
Spanish
Native or Bilingual
Timeline
Marketing Strategist Consultant
Endeavor Miami
06.2023 - Current
Growth Marketing Manager
Avicola Sofia / ISI 101 Marketing Consulting
08.2021 - Current
Senior Sales Manager
Entravision Interactive, Santa Cruz de la Sierra
12.2019 - 09.2022
DIGITAL MARKETING STRATEGIST
TWIITI AGENCY, Santa Cruz de la Sierra
01.2019 - 07.2020
DIGITAL MARKETING STRATEGIST
KIA MOTORS BOLIVIA, Santa Cruz de la Sierra
01.2016 - 11.2019
Master of Science - Marketing
Florida International University
Master - Digital Marketing & E-Commerce
Universita de Barcelona
Bachelor Degree - Computer Engineering
Universidad Autonoma Gabriel Rene