Arun Yelisetti
Phoenix,AZ
Summary
Accomplished Lead UX Designer with 8 years of experience in the digital product design space, specializing in user research, design strategy, and user-centric solutions adhering to Salesforce Lightning Design System guidelines. Proven track record at Viamagus Technologies and PayGyft, enhancing user experience through innovative design and effective project management. Expert in Figma and Adobe Creative Suite, adept at fostering leadership and communication within Agile/Scrum teams. Significantly improved user engagement and operational efficiency, demonstrating a strong blend of technical proficiency and team leadership.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Student Leader
Arizona State University
10.2022 - 05.2024
- Designed and built an in-house multimedia/interactive website design portal for internal student websites.
- Designed and developed interactive ads and user interfaces (UI) for maximum impact on pending business ventures.
- Led Research and design teams for Water Chat bot by ASU, Small focus group testing and usability testing..
- HTML, Tables, Adobe Fireworks.
- Mentored a team of 4 to maintain design standards based on current AI trend.
Lead User Experience Designer
Viamagus Technologies
11.2020 - 07.2022
- Led the design team at Viamagus, implementing an Agile framework to manage multiple projects simultaneously, ensuring timely and efficient project delivery.
- Managed full lifecycle projects, driving creative direction and collaborating with designers and coders to meet in-house standards, integrate products with social media, and ensure client satisfaction.
- Conducted user research and UI design for various software applications, enhancing user-friendliness and intuitiveness. Revamped web and mobile interfaces, simplifying workflows and improving user goal accomplishment.
- My team and Me designed a Progressive Web App (PWA) for a Coca Cola cold drink chain, reducing escalation time by 60% and error rate by 80% through the implementation of a new scanner feature.
- Led the design and UX of B2B and B2C applications for a crowdfunding platform, Kickfurther, increasing the new user rate by 300% in the first month and reducing new business user acquisition costs by 40%.
- Designed and developed 4+ websites from scratch for different companies, ensuring high engagement and usability: Davinta Finserv, Nglome, Credas Projects, Viamagus.
Senior UX/UI Designer
Paygyft
06.2020 - 11.2020
- Co-led the design team to revamp a consumer-focused eCommerce mobile application and website.
- Conducted extensive research and collaborated with product experts to redesign the application, connecting local markets and consumers for efficient communication and delivery.
- Designed the mobile app and website, implementing atomic design principles and working closely with cross-functional teams to ensure a cohesive user experience.
- Utilized a design framework, including design sprints, to keep the project on track, resulting in timely completion and a seamless rollout.
- Enhanced user experience and facilitated significant business growth, contributing to PayGyft’s expansion into 15 tier-2 and tier-3 cities.
UX Designer
Human Resocia
08.2019 - 06.2020
- Designed 4+ websites from scratch based on different industries.
- Gathered requirements from stakeholders to establish overall site objectives and special function Clarity.
- Created wireframes, prototypes, screen mockups, and user interface (UI) design that effectively integrated customer and business needs, and bolstered customer experience.
- Used Agile Scrum model to deliver solutions with high level of flexibility and adaptability.
- GeoSoft SurTech: Increased user engagement by 50% within the first three months of launch. Enhanced user navigation and interface resulted in a 40% decrease in bounce rate.
- Swan Industries Boosted user interaction by 60%, with a significant rise in time spent on site. Improved UI design led to a 35% increase in user sign-ups.
UI/UX Designer
Learnorama
12.2016 - 12.2018
- Responsibilities: Developed and implemented training programs for technical skills. Designed and managed the company’s websites and social media graphics.
- Work: Designed Posters, Social media content and Motion graphic videos for marketing teams.
- Organized and conducted workshops and skill sessions, teaching UX Concepts and Motion Graphics to 300+ students.
- Created marketing strategies to enhance student engagement.
- Results: Successfully increased student engagement and participation, resulting in over 10,000 participants for workshops and skill sessions through effective marketing and design strategies.
Designer
SDC Agrovet India Pvt Ltd
07.2015 - 08.2016
- Designed and developed a mobile app for both regular consumers and employees, improving user accessibility and functionality.
- Conducted comprehensive user research, surveys, interviews, and usability testing to identify pain points and goals, aligning them with business objectives.
- Created wireframes and UI designs based on consolidated research data, ensuring a user-centric approach.
- The new mobile app resulted in a 100% increase in user engagement, with the company onboarding 15,000 customers in the first month.
Education
Master of Science - Human Computer Interaction
Arizona State University
Tempe, AZBachelor of Science - Computer Science And Programming
Sathyabama Institute of Science And Technology
IndiaSkills
- Adobe Creative Suite
- HTML/CSS
- Product development
- User-centered design
- Jira
- Miro
- UX architecture
- Axure
- Sketch
- Illustrator
- Interactive prototypes
- Heuristic evaluation
- Wireframing
- A/B Testing
- Interaction Design
- Figma
- Agile Methodology
- Design Systems
Accomplishments
- Investia project nominee for the International UX Design Awards 2023.
- Won Dell My PC My Story award 2018.
Certification
Certificate for Introduction to Web Accessibility by W3CX
Japanese-Language Proficiency Test N4 Level Certification
Languages
English
Japanese
Timeline
Student Leader
Arizona State University
10.2022 - 05.2024
Lead User Experience Designer
Viamagus Technologies
11.2020 - 07.2022
Senior UX/UI Designer
Paygyft
06.2020 - 11.2020
UX Designer
Human Resocia
08.2019 - 06.2020
UI/UX Designer
Learnorama
12.2016 - 12.2018
Designer
SDC Agrovet India Pvt Ltd
07.2015 - 08.2016
Master of Science - Human Computer Interaction
Arizona State University
Bachelor of Science - Computer Science And Programming
Sathyabama Institute of Science And Technology