Bringing 16+ years of CRM expertise in architecting, implementing, and optimizing enterprise solutions. Experienced in multiple roles, including Solution Architect, Technical/Functional Lead, Pre-Sales Consultant, and Business Analyst, driving successful CRM transformations.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Technical Architect/Lead
Dexcom
San Diego, CA
03.2020 - Current
Architected and transitioned integrations from synchronous to asynchronous mode for contact, address, and order creation processes using MDM (Reltio), Salesforce, EBS, and Kafka middleware.
Developed custom BUI add-ins for Agent Console, enabling order booking in EBS, order history access, and chat message integration within OPA interviews.
Customized Customer Portal for advanced features, including chat, online courtesy order placement, and data export capabilities.
Designed and executed contact merge processes to maintain data integrity.
Integrated Genesys softphone/IVR within Oracle Service Cloud for seamless telephony operations.
Integrated OSvC with the Mindtouch KB system, enabling SSO and IdP setup for unified knowledge access.
Led the RPA provisioning and de-provisioning project for Oracle Service Cloud.
Built secure SSO integrations for the Customer Portal with external systems.
Architected and implemented integrations for Contact, Address, and Account between Salesforce and EBS.
Enhanced OPA interviews to allow dynamic behavior control via configuration.
Optimized internal knowledge base workflows, including approval flows for content creation.
Delivered multilingual customer portal implementations for global user accessibility.
Redesigned data structures for optimal storage and elimination of redundancy.
Technical Architect
Agropur
04.2022 - 05.2023
Architected and enhanced the support management system, improving operational efficiency and customer experience.
Implemented an ADA-compliant customer web portal, ensuring accessibility and compliance with regulatory standards.
Technical Architect/Lead
BMW
, CA
03.2022 - 04.2023
Designed and implemented HR Case Management System architecture from scratch using Oracle Field Service Cloud.
Integrated Oracle Digital Assistant AI chatbot to provide automated HR support for associates.
Built secure SSO integrations with MS Azure and WebEAM tools, enabling seamless login for HR teams and associates.
Developed batch integration from SAP to OSvC, ensuring accurate and timely data synchronization.
Integrated Genesys softphone into Oracle Service Cloud for inbound and outbound call handling.
Conducted Train-the-Trainer sessions, enabling smooth adoption and knowledge transfer.
Technical /Functional Lead
County Of San Jose
San Jose, CA
09.2019 - 02.2020
Architected a multilingual Customer Portal, leveraging Google AI translation for real-time language support.
Redesigned the mobile app architecture to utilize Oracle Service Cloud sessions for a secure and seamless user experience.
Implemented an ADA-compliant UI redesign for the Customer Portal, aligning with accessibility and branding standards.
Technical/Functional Lead
County Of Santa Clara
Santa Clara, CA
05.2018 - 09.2019
End-to-end implementation of the online assessment appeals system from scratch on OSvC.
Delivered end-to-end implementation of the Online Assessment Appeals System from concept to deployment.
Designed OPA interviews and workflows for filing appeals online, integrated with the Customer Portal.
Developed .NET add-ins for hearing committee scheduling and multi-file upload functionality.
Integrated DocuSign for instant digital signatures on appeals.
Created dashboards and automated reports, including scheduled batch jobs integrated with the legacy property management system (AIMS).
Project Manager/Business Analyst
County Of Sacramento
Sacramento, CA
04.2018 - 07.2018
Proposed and implemented the Oracle CTI media bar upgrade using Cisco Finesse APIs.
Integrated XMPP with Cisco Finesse for advanced call handling (incoming, transfers, and conferences).
Delivered resources and project plans, and led executive-level steering committee meetings.
Technical Lead
Bonfe’s Plumbing Heating and Air Service
, MN
09.2017 - 03.2018
End-to-end implementation of Oracle Sales, Service, Field Service, CPQ, and ERP Cloud. Cloud systems integration.
Architected Oracle Sales Cloud implementation, integrated with Oracle Field Service, CPQ, and ERP Cloud.
Designed an end-to-end technical solution for HVAC maintenance business processes.
Built custom integrations via ICS middleware, and implemented secure payment gateway solutions.
Developed a customer portal with Google Maps integration for location-based service scheduling.
Executed large-scale data migration from legacy systems.
Technical Lead
SanJose county
San Jose, CA
04.2017 - 09.2017
Implemented Oracle Service Cloud, integrated with Salesforce and Google Maps, for case management.
Developed location-based service features using the Google Maps API.
Delivered seamless case management workflows, integrated with Salesforce CRM.
Technical Lead
Healthy Directions
, MD
11.2015 - 04.2017
End-to-end implementations of Oracle Service Cloud CRM.
Real-Time Integration: Designed and implemented custom add-ins for seamless real-time integration between Oracle Service Cloud, E-Business Suite, Customer Data Hub, and payment systems via SOA middleware—enabling one-click customer creation and automated order/BSA processing.
Payment Integration: Delivered secure payment authorization workflows using Vantiv tokenization, ensuring PCI compliance, and enabling reusable payment profiles for future transactions.
Business Rules & Workflow Automation: Developed advanced business rules to enforce order holds, tiered escalation, and supervisor approvals; created reporting dashboards for monitoring, and exception handling.
Batch Interfaces & Data Migration: Engineered batch interfaces for high-volume data exchange between OSC and external systems via SFTP; managed imports and exports of customer, order, and marketing data, ensuring integrity and performance optimization.
Technical Lead
Insinkerator
, WI
04.2015 - 11.2015
Delivered end-to-end OSvC implementation, integrated with EBS and inventory systems.
Developed PHP forms and USPS API integration for real-time address validation.
Built custom workflows and objects for service referrals and goodwill orders.
Created highly customized knowledge bases and self-service portals for customers and agents.
Module Lead
Chrysler Groups LLC
, MI
12.2013 - 04.2015
Implemented proactive and conditional live chat on customer portals.
Developed chat syndication widgets for external websites, and routing rules for chat queues.
Integrated knowledge base search and SSO for an enhanced user experience.
Senior Developer
Motorola Mobility LLC
, IL
01.2013 - 11.2013
Developed dynamic Customer Portal pages to enable product registration, and service/repair functionality.
Integrated Oracle Service Cloud with the Oracle database via web services to fetch device details and offers using IMEI.
Implemented Cybersource payment gateway integration for secure payment authorization.
Integrated FedEx web services for scheduling device pickup and return deliveries.
Created custom ConnectPHP and ROQL queries for data access and updates within Oracle Service Cloud.
Designed custom processes for creating, updating, and deleting operations on standard objects.
Enhanced Agent Console with desktop integration for advanced incident management features.
Built custom tables and fields to store additional data for business processes.
Implemented conditional chat syndication widgets on external portals for proactive engagement.
Configured business rules for routing incidents and chats to appropriate queues.
Enabled knowledge base search functionality within the Customer Portal for improved self-service.
Implemented PTA/Single Sign-On from external applications for seamless user access.
Configured workspaces and profiles for agents, and content management teams.
Trainee
Salesforce Training
Mumbai, India
12.2012 - 12.2012
Attended hands-on training on Salesforce.
Developer
RightNow CX Professional Services and Upgrades
09.2010 - 11.2012
Partnered with the Service Cloud product's professional services team, we delivered different types of work listed below:
Delivered enhancements and customizations for multiple customers across diverse CRM implementations.
Developed PHP scripts and business rules for external event handling (creating, updating, and deleting incidents, contacts, and answers).
Built mass import/export scripts and automated scheduling using shell scripts and CRON jobs.
Customized customer portal pages to meet client-specific requirements and branding.
Implemented PTA (Single Sign-On) integrations from external applications for secure access.
Designed web service integrations for seamless data exchange with external systems.
Developed JavaScript-based desktop integrations to extend agent console functionality.
Assisted in the customization of survey and mailing functionality for targeted campaigns.
Led RightNow CX system upgrades, including reverse engineering customizations for migration to a managed framework.
Converted deprecated functions and SQL queries to ROQL/ConnectPHP for compliance with new standards.
Redesigned external event processes to align with updated platform architecture.
Created business rules, workspaces, and configuration settings for optimized system performance.
Developer
RightNow GRC Enhancements
New Delhi, India
03.2010 - 08.2010
Customizing Customer Portal pages to create a scripting management system used by businesses to create scripts to be followed by agents that give an interactive story flow designed for every customer response.
Mass import of data in custom tables, input supplied as a CSV file from an external system.
Customizing customer portal pages to create media events, this is used to create television events as per the media events data.
Pricing and other details associated with every media event will be maintained in the media events custom table.
Integration with an external system for postal ZIP code lookup, to be used by agents to check whether the customer's address falls within the delivery location of GRC.
Creating business rules for incoming emails responded to by users through the marketing emails.
Salesforce Developer
Cisco LLC
Mumbai, India
09.2009 - 03.2010
Developed the Case Management application (CSOne) on Salesforce.com to enable Cisco Service Engineers to register and resolve client cases efficiently.
Designed and customized front-end UI using Visualforce, and implemented back-end operations with Apex for robust functionality.
Delivered a cloud-based solution that strengthened customer relationships and improved service continuity for Cisco clients.
Education
Master of Science - Information Technology
Anna University
Chennai, Tamil Nadu, India
04-2009
Skills
Oracle Service Cloud
Oracle Intelligent Advisor
Oracle Digital Assistant
ServiceNow
Salesforce
Oracle Integration Cloud
REST APIs
SOAP APIs
PHP
NET add-ins
ConnectPHP
ROQL
JavaScript
Oracle CX Service Cloud
Conversational AI
Core Responsibilities
Design and Implement CRM Architecture: Define scalable, secure, and high-performing CRM solutions aligned with business objectives.
End-to-End Solution Delivery: Lead requirements gathering, solution design, configuration, and deployment for CRM platforms.
Integration Expertise: Architect real-time and batch integrations between CRM systems and ERP, payment gateways, marketing tools using middleware (e.g., Kafka, SOA).
Customization and Optimization: Develop custom components, workflows, and automation to enhance CRM functionality and user experience.
Data Strategy: Design data migration plans, ensure data integrity, and optimize data models for performance and compliance.
Security and Compliance: Implement SSO, role-based access, and ensure adherence to ADA and PCI standards.
Leadership Strategy
Solution Governance: Define best practices, standards, and frameworks for CRM implementations.
Stakeholder Management: Collaborate with business leaders to align CRM strategy with organizational goals.
Team Leadership: Mentor technical teams, conduct training sessions, and manage cross-functional delivery.
Pre-Sales Support: Provide technical expertise during RFPs, demos, and solution proposals.