Summary
Overview
Work History
Education
Skills
Core Responsibilities
Leadership Strategy
Certification
Timeline
Generic

ARUN PRAKASH RAJENDRAN

Atlanta,GA

Summary

Bringing 16+ years of CRM expertise in architecting, implementing, and optimizing enterprise solutions. Experienced in multiple roles, including Solution Architect, Technical/Functional Lead, Pre-Sales Consultant, and Business Analyst, driving successful CRM transformations.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Technical Architect/Lead

Dexcom
San Diego, CA
03.2020 - Current
  • Architected and transitioned integrations from synchronous to asynchronous mode for contact, address, and order creation processes using MDM (Reltio), Salesforce, EBS, and Kafka middleware.
  • Developed custom BUI add-ins for Agent Console, enabling order booking in EBS, order history access, and chat message integration within OPA interviews.
  • Customized Customer Portal for advanced features, including chat, online courtesy order placement, and data export capabilities.
  • Designed and executed contact merge processes to maintain data integrity.
  • Integrated Genesys softphone/IVR within Oracle Service Cloud for seamless telephony operations.
  • Integrated OSvC with the Mindtouch KB system, enabling SSO and IdP setup for unified knowledge access.
  • Led the RPA provisioning and de-provisioning project for Oracle Service Cloud.
  • Built secure SSO integrations for the Customer Portal with external systems.
  • Architected and implemented integrations for Contact, Address, and Account between Salesforce and EBS.
  • Enhanced OPA interviews to allow dynamic behavior control via configuration.
  • Optimized internal knowledge base workflows, including approval flows for content creation.
  • Delivered multilingual customer portal implementations for global user accessibility.
  • Redesigned data structures for optimal storage and elimination of redundancy.

Technical Architect

Agropur
04.2022 - 05.2023
  • Architected and enhanced the support management system, improving operational efficiency and customer experience.
  • Implemented an ADA-compliant customer web portal, ensuring accessibility and compliance with regulatory standards.

Technical Architect/Lead

BMW
, CA
03.2022 - 04.2023
  • Designed and implemented HR Case Management System architecture from scratch using Oracle Field Service Cloud.
  • Integrated Oracle Digital Assistant AI chatbot to provide automated HR support for associates.
  • Built secure SSO integrations with MS Azure and WebEAM tools, enabling seamless login for HR teams and associates.
  • Developed batch integration from SAP to OSvC, ensuring accurate and timely data synchronization.
  • Integrated Genesys softphone into Oracle Service Cloud for inbound and outbound call handling.
  • Conducted Train-the-Trainer sessions, enabling smooth adoption and knowledge transfer.

Technical /Functional Lead

County Of San Jose
San Jose, CA
09.2019 - 02.2020
  • Architected a multilingual Customer Portal, leveraging Google AI translation for real-time language support.
  • Redesigned the mobile app architecture to utilize Oracle Service Cloud sessions for a secure and seamless user experience.
  • Implemented an ADA-compliant UI redesign for the Customer Portal, aligning with accessibility and branding standards.

Technical/Functional Lead

County Of Santa Clara
Santa Clara, CA
05.2018 - 09.2019
  • End-to-end implementation of the online assessment appeals system from scratch on OSvC.
  • Delivered end-to-end implementation of the Online Assessment Appeals System from concept to deployment.
  • Designed OPA interviews and workflows for filing appeals online, integrated with the Customer Portal.
  • Developed .NET add-ins for hearing committee scheduling and multi-file upload functionality.
  • Integrated DocuSign for instant digital signatures on appeals.
  • Created dashboards and automated reports, including scheduled batch jobs integrated with the legacy property management system (AIMS).

Project Manager/Business Analyst

County Of Sacramento
Sacramento, CA
04.2018 - 07.2018
  • Proposed and implemented the Oracle CTI media bar upgrade using Cisco Finesse APIs.
  • Integrated XMPP with Cisco Finesse for advanced call handling (incoming, transfers, and conferences).
  • Delivered resources and project plans, and led executive-level steering committee meetings.

Technical Lead

Bonfe’s Plumbing Heating and Air Service
, MN
09.2017 - 03.2018
  • End-to-end implementation of Oracle Sales, Service, Field Service, CPQ, and ERP Cloud. Cloud systems integration.
  • Architected Oracle Sales Cloud implementation, integrated with Oracle Field Service, CPQ, and ERP Cloud.
  • Designed an end-to-end technical solution for HVAC maintenance business processes.
  • Built custom integrations via ICS middleware, and implemented secure payment gateway solutions.
  • Developed a customer portal with Google Maps integration for location-based service scheduling.
  • Executed large-scale data migration from legacy systems.

Technical Lead

SanJose county
San Jose, CA
04.2017 - 09.2017
  • Implemented Oracle Service Cloud, integrated with Salesforce and Google Maps, for case management.
  • Developed location-based service features using the Google Maps API.
  • Delivered seamless case management workflows, integrated with Salesforce CRM.

Technical Lead

Healthy Directions
, MD
11.2015 - 04.2017

End-to-end implementations of Oracle Service Cloud CRM.

  • Real-Time Integration: Designed and implemented custom add-ins for seamless real-time integration between Oracle Service Cloud, E-Business Suite, Customer Data Hub, and payment systems via SOA middleware—enabling one-click customer creation and automated order/BSA processing.
  • Payment Integration: Delivered secure payment authorization workflows using Vantiv tokenization, ensuring PCI compliance, and enabling reusable payment profiles for future transactions.
  • Business Rules & Workflow Automation: Developed advanced business rules to enforce order holds, tiered escalation, and supervisor approvals; created reporting dashboards for monitoring, and exception handling.
  • Batch Interfaces & Data Migration: Engineered batch interfaces for high-volume data exchange between OSC and external systems via SFTP; managed imports and exports of customer, order, and marketing data, ensuring integrity and performance optimization.

Technical Lead

Insinkerator
, WI
04.2015 - 11.2015
  • Delivered end-to-end OSvC implementation, integrated with EBS and inventory systems.
  • Developed PHP forms and USPS API integration for real-time address validation.
  • Built custom workflows and objects for service referrals and goodwill orders.
  • Created highly customized knowledge bases and self-service portals for customers and agents.

Module Lead

Chrysler Groups LLC
, MI
12.2013 - 04.2015
  • Implemented proactive and conditional live chat on customer portals.
  • Developed chat syndication widgets for external websites, and routing rules for chat queues.
  • Integrated knowledge base search and SSO for an enhanced user experience.

Senior Developer

Motorola Mobility LLC
, IL
01.2013 - 11.2013
  • Developed dynamic Customer Portal pages to enable product registration, and service/repair functionality.
  • Integrated Oracle Service Cloud with the Oracle database via web services to fetch device details and offers using IMEI.
  • Implemented Cybersource payment gateway integration for secure payment authorization.
  • Integrated FedEx web services for scheduling device pickup and return deliveries.
  • Created custom ConnectPHP and ROQL queries for data access and updates within Oracle Service Cloud.
  • Designed custom processes for creating, updating, and deleting operations on standard objects.
  • Enhanced Agent Console with desktop integration for advanced incident management features.
  • Built custom tables and fields to store additional data for business processes.
  • Implemented conditional chat syndication widgets on external portals for proactive engagement.
  • Configured business rules for routing incidents and chats to appropriate queues.
  • Enabled knowledge base search functionality within the Customer Portal for improved self-service.
  • Implemented PTA/Single Sign-On from external applications for seamless user access.
  • Configured workspaces and profiles for agents, and content management teams.

Trainee

Salesforce Training
Mumbai, India
12.2012 - 12.2012
  • Attended hands-on training on Salesforce.

Developer

RightNow CX Professional Services and Upgrades
09.2010 - 11.2012

Partnered with the Service Cloud product's professional services team, we delivered different types of work listed below:

  • Delivered enhancements and customizations for multiple customers across diverse CRM implementations.
  • Developed PHP scripts and business rules for external event handling (creating, updating, and deleting incidents, contacts, and answers).
  • Built mass import/export scripts and automated scheduling using shell scripts and CRON jobs.
  • Customized customer portal pages to meet client-specific requirements and branding.
  • Implemented PTA (Single Sign-On) integrations from external applications for secure access.
  • Designed web service integrations for seamless data exchange with external systems.
  • Developed JavaScript-based desktop integrations to extend agent console functionality.
  • Assisted in the customization of survey and mailing functionality for targeted campaigns.
  • Led RightNow CX system upgrades, including reverse engineering customizations for migration to a managed framework.
  • Converted deprecated functions and SQL queries to ROQL/ConnectPHP for compliance with new standards.
  • Redesigned external event processes to align with updated platform architecture.
  • Created business rules, workspaces, and configuration settings for optimized system performance.

Developer

RightNow GRC Enhancements
New Delhi, India
03.2010 - 08.2010
  • Customizing Customer Portal pages to create a scripting management system used by businesses to create scripts to be followed by agents that give an interactive story flow designed for every customer response.
  • Mass import of data in custom tables, input supplied as a CSV file from an external system.
  • Customizing customer portal pages to create media events, this is used to create television events as per the media events data.
  • Pricing and other details associated with every media event will be maintained in the media events custom table.
  • Integration with an external system for postal ZIP code lookup, to be used by agents to check whether the customer's address falls within the delivery location of GRC.
  • Creating business rules for incoming emails responded to by users through the marketing emails.

Salesforce Developer

Cisco LLC
Mumbai, India
09.2009 - 03.2010
  • Developed the Case Management application (CSOne) on Salesforce.com to enable Cisco Service Engineers to register and resolve client cases efficiently.
  • Designed and customized front-end UI using Visualforce, and implemented back-end operations with Apex for robust functionality.
  • Delivered a cloud-based solution that strengthened customer relationships and improved service continuity for Cisco clients.

Education

Master of Science - Information Technology

Anna University
Chennai, Tamil Nadu, India
04-2009

Skills

  • Oracle Service Cloud
  • Oracle Intelligent Advisor
  • Oracle Digital Assistant
  • ServiceNow
  • Salesforce
  • Oracle Integration Cloud
  • REST APIs
  • SOAP APIs
  • PHP
  • NET add-ins
  • ConnectPHP
  • ROQL
  • JavaScript
  • Oracle CX Service Cloud
  • Conversational AI

Core Responsibilities

  • Design and Implement CRM Architecture: Define scalable, secure, and high-performing CRM solutions aligned with business objectives.
  • End-to-End Solution Delivery: Lead requirements gathering, solution design, configuration, and deployment for CRM platforms.
  • Integration Expertise: Architect real-time and batch integrations between CRM systems and ERP, payment gateways, marketing tools using middleware (e.g., Kafka, SOA).
  • Customization and Optimization: Develop custom components, workflows, and automation to enhance CRM functionality and user experience.
  • Data Strategy: Design data migration plans, ensure data integrity, and optimize data models for performance and compliance.
  • Security and Compliance: Implement SSO, role-based access, and ensure adherence to ADA and PCI standards.

Leadership Strategy

  • Solution Governance: Define best practices, standards, and frameworks for CRM implementations.
  • Stakeholder Management: Collaborate with business leaders to align CRM strategy with organizational goals.
  • Team Leadership: Mentor technical teams, conduct training sessions, and manage cross-functional delivery.
  • Pre-Sales Support: Provide technical expertise during RFPs, demos, and solution proposals.

Certification

  • ServiceNow Certified Administrator
  • ServiceNow Certified Application Developer
  • Salesforce Certified Administrator
  • Oracle Integration Cloud – Application Integrator

Timeline

Technical Architect

Agropur
04.2022 - 05.2023

Technical Architect/Lead

BMW
03.2022 - 04.2023

Technical Architect/Lead

Dexcom
03.2020 - Current

Technical /Functional Lead

County Of San Jose
09.2019 - 02.2020

Technical/Functional Lead

County Of Santa Clara
05.2018 - 09.2019

Project Manager/Business Analyst

County Of Sacramento
04.2018 - 07.2018

Technical Lead

Bonfe’s Plumbing Heating and Air Service
09.2017 - 03.2018

Technical Lead

SanJose county
04.2017 - 09.2017

Technical Lead

Healthy Directions
11.2015 - 04.2017

Technical Lead

Insinkerator
04.2015 - 11.2015

Module Lead

Chrysler Groups LLC
12.2013 - 04.2015

Senior Developer

Motorola Mobility LLC
01.2013 - 11.2013

Trainee

Salesforce Training
12.2012 - 12.2012

Developer

RightNow CX Professional Services and Upgrades
09.2010 - 11.2012

Developer

RightNow GRC Enhancements
03.2010 - 08.2010

Salesforce Developer

Cisco LLC
09.2009 - 03.2010

Master of Science - Information Technology

Anna University