Summary
Overview
Work History
Education
Skills
Websites
State
Recognition
City
Timeline
Generic
Arvind Balasubramaniam

Arvind Balasubramaniam

Prosper,TX

Summary

Thoroughbred Salesforce professional and Senior Manager of Business Systems with 21+ years of experience with wide ranging accomplishments in IT management, Salesforce solutions, and enterprise integrations. Executed full lifecycle Salesforce.com Sales Cloud and Service Cloud Lightning implementations, utilizing customer communities and multiple enterprise integrations. Governance strategies to blend stakeholder priorities from multiple business areas Optimization of application platforms, delivery, and maintenance models Data separation and Consolidation of Corporate Business systems through Mergers and Divestiture Transformation of sales, legal and advertising sales operations utilizing CLM\CPQ platforms. Evaluation and onboarding of system integrators and managed service providers

Overview

22
22
years of professional experience

Work History

Senior Manager Business Applications

Rocket Software
Prosper, TX
04.2024 - Current
  • Assisted with day-to-day operations, working efficiently and productively with all team members.
  • Developed and maintained courteous and effective working relationships.
  • Demonstrated respect, friendliness and willingness to help wherever needed.

Senior Manager Business Systems

Xperi Inc (formerly TiVo, Rovi Corporation)
Plano, TX
09.2015 - 09.2023
  • Architected Enhanced security posture Onboarded Salesforce event logger in all Salesforce organizations and designed customizable rule-based security system for configuring both internal and external user access scopes. Captured logs for each salesforce organization were channeled to distinct SPLUNK indices.
  • Each SPLUNK index was sourced in building individualized dashboards for CIO and CISO to monitor various parameters which greatly enhanced overall security posture across Salesforce Organization
  • Migrated Advertising Sales Operations from TiVo Org to XPERI Org: Advertising Sales operations was architected with multiple data interfaces from Core Salesforce Objects as well as Apttus CPQ Objects in TiVo source org
  • Simpler TO BE system was architected and designed to reduce number of clicks required from Sales executives to complete Sale
  • Offboarding Apttus CPQ and moving forward with custom development to plug features previously implemented by Apttus API and create effective separation from Product Sales Operations codebase
  • Seamless and successful integration of Internal Order processing systems like AD-Trax and external order consuming systems like Frontier working in tandem with simplified implementation of Advertising Sales operations
  • Re-Architected Product Hierarchy: planned transition away from Apttus CPQ had to tackle major challenge of re-implementation of Product Hierarchy by re-architecting with expansive discovery sessions to form bedrock of all systems interacting with Product life cycle
  • Product hierarchy was overhauled by company-wide cross functional discovery and design sessions involving all functions of corporate operations
  • Identified key fields and their internal and external implications to house Product Master in Salesforce
  • All others ERP interfaces were re-designed to source Product Data from Salesforce being positioned as Master system
  • Established Salesforce Governance with stakeholder participation in prioritization of features of Enterprise Applications for sales, service, legal, marketing functions Evaluated and onboarded MSP to arrive at optimal yearly run rate for corporate operations of sales, support, legal and marketing business areas
  • Successfully stood up technology stack for corporate business Operations of Sales and Legal functions through divestiture by collaborating with Business Leads and Senior leadership for matrix of ideal features and licenses Completed Successful Salesforce Lightning Transition and migration to XPERI Organization for Sales, Marketing, Ad Sales, Support and Legal businesses within timelines and budgets.

Senior Salesforce Manager

Xperi Inc (formerly TiVo, Rovi Corporation)
Plano, TX
07.2019 - 06.2020
  • Evaluated and Onboarded Vendors for Successful execution of Salesforce Lightning Upgrade, Apttus CPQ and CLM Major Upgrade, highly complex upgrade spanned multiple major versions while UI implementation technology of operational Apttus packages was entirely different
  • Both CLM and CPQ packages were upgraded to latest versions with extensive marathon UAT sessions along with phased Lightning transition for each individual corporate function
  • Evaluated and Onboarded Vendor to stand up disaster recovery strategy for Salesforce Sales, Service and Experience clouds in both B2B and B2C businesses functions
  • OwnBackup Salesforce Data and Metadata backups were configured for daily execution thus providing stable platform disaster recovery and dev ops capabilities for entire salesforce team
  • Collaborated with Marketing team for Saleforce.com Marketing Cloud updates for GTM of TiVo Stream 4K Launch
  • Realized Significant cost reduction by revising features and license subscriptions during annual renewals of Salesforce.com and Marketing Cloud licenses
  • Successfully integrated Advertising Sales Salesforce operations with in-house Ad Trax Order processing systems over 2 phases within planned timelines and budgets.

Salesforce Manager

Xperi Inc (formerly TiVo, Rovi Corporation)
04.2018 - 06.2019
  • Instrumental in maintaining working relationships between Senior Leadership and Business Leads of Sales, Ad Sales, Support, Marketing and Legal through monthly governance meetings, bi-weekly release reviews and regular weekly assessments with Business Super Users Derived matrix of operational indices for Vendor evaluation in preparation for Onboarding Managed Service Provider for the B2B and B2C Salesforce Organizations Collaborated with Birst business intelligence team to insert HR Data updates into Salesforce.

Senior Salesforce Solutions Analyst

Xperi Inc (formerly TiVo, Rovi Corporation)
09.2015 - 04.2018
  • Unified B2B Support Portal: Design and implementation of Salesforce communities with a single landing page for all the B2B customers who otherwise interacted with multiple systems to obtain support for the multifarious products lines
  • Salesforce was architected as the IDP for all support systems which provisioned identity and thus provided a unified authentication experience to all customers
  • This was well received by the B2B customers and recognized as a major achievement through the CEO 20/20 Award
  • Successful Execution of Apttus CLM and CPQ Phase 2 with extended customizations for Sales product hierarchy and Legal self-service Agreements
  • Collaborated with Birst business intelligence team to identify and update Legal Requestors based on Birst extracts that are loaded into Salesforce
  • Successfully automated business processes, functionality, and performance measures; provided evaluations of technology options and recommendations to satisfy business needs utilizing force.com, Apex, Visualforce and SOQL.

Salesforce Systems Analyst

First Tek DOS LLC Inc.
01.2014 - 09.2015
  • Undertook ownership of entire Salesforce Platform with little transitional context for Rovi Corporation, Santa Clara, CA to operate the Salesforce.com Sales and Service Cloud organizations with Apttus CLM Provided consultation services to Nike Inc, Beaverton, OR for their Retail webstore Site analytics (Java, J2EE, Adobe CQ5)

Systems Analyst

EMTEC Inc
11.2004 - 12.2013
  • Worked with program leads at Joy Global Inc, Milwaukee, WI for the design and implementation of Salesforce solutions using Salesforce.com Sales Cloud and Service Cloud Program management and acquisition of IT operations of Carlson Wagonlit Travel, Minnetonka, MN culminating in Managed Service Offering Provided consultation services at RedHat Inc, Raleigh NC using Salesforce.com Sales Cloud, Service Cloud, PRM, Partner Portal for the successful roll out of MDF and Business Plan Worked with project team at Drugstore.com, Bellevue WA for the successful roll out and stabilization of the International Checkout feature
  • Stabilized Retail webstore infrastructure performance on both Oracle and SQL Server at MarketLive, Petaluma CA Analyzed and developed goals that guided the validation team at Abbott Vascular, Temecula, CA for the launch of GSDM IT Compliance post-merger of Guidant and Abbott Vascular Worked in the LOS and LSS teams at Ameriquest Mortgage Services, Orange, CA for stabilizing their LOS Pricing and LSS Special Servicing Operations

Senior Software Engineer

Mindtree India Pvt Ltd, Marlabs India Pvt Ltd
04.2004 - 10.2004
  • Provided consultation services to Dynamicsoft Inc, Parsippany, NJ for development of Sipdriver and SipDump using C, C++, Perl, Solaris, SIP, CVS, Bugtracker

Software Engineer

Eagle Investment Systems
03.2003 - 02.2004
  • Data Access Layer Performance Acceleration: Developed classes using C++ to accelerate data access at the OCI and OLE DB layers
  • Enhancement provisions fetching of bulk results that contain Blob and Image type columns on Oracle/Solaris and SQL Server/Windows products
  • Migrated High Performance Stored Procedure: Ported Pl/SQL for Oracle 8i to Transact–SQL for SQL Server 2000
  • Design Factors include Converting dynamic SQL used against Oracle 8i to Static SQL against SQL Server Avoiding use of cursors in volume intensive transactions Business Logic derived from the financial accounting industry with emphasis on stock trading.

Software Development Intern

Unified Dispatch Inc
Alatadena, CA
06.2002 - 03.2003
  • Adapted embedded VC++ classes for Windows CE OS to develop the UDI Messenger client – server framework
  • Extended embedded VC++ classes to develop the Fare Estimator module using location-based mapping tools (Destinator SDK)

Education

Master of S. in Computer Science -

University of Massachusetts Lowell
01.2002

B.S in Computer Science and Engineering -

Bangalore University
01.2000

Skills

  • Salesforcecom Sales Cloud
  • Salesforcecom Service Cloud
  • Salesforcecom Pardot(Account Engagement)
  • Salesforcecom Marketing Cloud
  • SOQL
  • Apttus CPQ
  • Conga CLM
  • Data Architecture
  • Apex Data Loader
  • Apex Programming
  • Salesforce Lightning
  • SAML 20
  • OAuth

State

TX

Recognition

  • CEO Excellence Award Winner in Q2 2021 for Divestiture, June 2021
  • CEO 20/20 Award Winner in Q3 2017 for Unified Customer Support portal, September 2017

City

Prosper

Timeline

Senior Manager Business Applications

Rocket Software
04.2024 - Current

Senior Salesforce Manager

Xperi Inc (formerly TiVo, Rovi Corporation)
07.2019 - 06.2020

Salesforce Manager

Xperi Inc (formerly TiVo, Rovi Corporation)
04.2018 - 06.2019

Senior Manager Business Systems

Xperi Inc (formerly TiVo, Rovi Corporation)
09.2015 - 09.2023

Senior Salesforce Solutions Analyst

Xperi Inc (formerly TiVo, Rovi Corporation)
09.2015 - 04.2018

Salesforce Systems Analyst

First Tek DOS LLC Inc.
01.2014 - 09.2015

Systems Analyst

EMTEC Inc
11.2004 - 12.2013

Senior Software Engineer

Mindtree India Pvt Ltd, Marlabs India Pvt Ltd
04.2004 - 10.2004

Software Engineer

Eagle Investment Systems
03.2003 - 02.2004

Software Development Intern

Unified Dispatch Inc
06.2002 - 03.2003

Master of S. in Computer Science -

University of Massachusetts Lowell

B.S in Computer Science and Engineering -

Bangalore University
Arvind Balasubramaniam