Arvind Soni
IL
Summary
Successful Lead Software Engineer offering11 years of experience in demanding environments focused on producing cutting-edge designs for Ecommerce, Retail, Hospital, Beverages. Skilled in directing development with creative and performance-oriented approach. Well-organized and customer-focused with proven skills in project management and team leadership.Detail-oriented, organized, and meticulous employee. Works at fast pace to meet tight deadlines. Enthusiastic team player ready to contribute to company success and a part of the ExactTarget Team.Complex problem-solver with analytical and driven mindset. Dedicated to achieving demanding development objectives according to tight schedules while producing impeccable code.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Technical Architect
Coforge Ltd
08.2022 - Current
- Creating Reports and assign task in the team as per the skillset
- Drafting IP warm up plan and executing with resolving the ongoing deliverability issues
- Planning and drafting data flow for application with the other integration using analytical and problem-solving skills in a fast-paced environment
- Planning/ drafting/ implementing the application migration
- Reviewed project specifications and designed technology solutions that met or exceeded performance expectations
- Collaborated with management, internal and development partners regarding software application design status and project progress
- Conducted regression testing and submitted observations to development team
- Informed internal personnel and external stakeholders of project milestones
- Discussed project progress with customers, collected feedback on different stages and directly addressed concerns
- Introduced agile methodologies and development best practices to division to enhance product development
- Tested methodology with writing and execution of test plans, debugging and testing scripts and tools
- Developed clear specifications for project plans using customer requirements using JIRA, Confluence
- Worked with software development and testing team members to design and develop robust solutions to meet client requirements for functionality, scalability, and performance
Salesforce Marketing Cloud Developer
Salesforce
12.2019 - 07.2022
- Responsible for Advance level Support of clients using Marketing Cloud application for their Digital
- Responsible for providing PL/SQL and HTML support to clients
- Helping clients with configuring their Marketing Cloud/ Marketing Suite account with roles and permissions
- Configuring accounts and administering the filters, users, profiles, data, WAC, Brand Builder, Etc
- Drilling down issues and Designing solutions for Email design/ building audience using Query Studio and Notepad++, HTML, CSS
- Working on SFMC tools like Journey Builder, Automation Studio, MobileConnect, Content Builder, ContactBuilder, etc
- Taking calls from Clients around the world mainly US, UK and Australia and attending to their problems raised on emails, understanding the issue and then connecting that with the application knowledge that have been imparted to me through rigorous training over the year
- Providing assistance on HTML/ Template based emails
- Requesting the details for Configuring Private Domains and Dedicated IP and Sender Authentication packages
- Helping clients on managing their data and campaigns set up in Automation or in Journey Builder
- Perform tasks efficiently and work together with the team to ensure project success
Sr Salesforce Marketing Cloud Developer
Deloitte
08.2019 - 11.2019
- Responsible for development, coding, configuration, testing and debugging
- Marketing Automation solutions and integrations using Salesforce Marketing
- Cloud Platform and ETL tools
- Performed contact status object data migration for around1 million customers and synchronize data between sales and marketing cloud through MC connect
- Maintain and document technical processes and marketing automation procedures and provide seamless hand-off to business users to utilize
- Responsible for the Marketing Cloud subscriber model and data flow as it moves between platforms (Marketing Cloud, Salesforce, Data Warehouse, and others), to ensure processes (such as unsubscribe) are consistent
- Perform data queries (SQL and SOQL) to pull ad hoc data from database for analytics, segmentation, data import/export etc
- Collaborate with marketing and product management teams to define and implement new functionality and product capabilities within Salesforce
- Marketing Cloud
- Responsible to create dynamic email using amp script, html and CSS as per brand logic
Subject Matter Expert
PISoftek LTD
02.2016 - 01.2018
- Cheetah Mail/ Marketing Suite, Handling team of7-10 for Cheetah Digital process
- Creating Reports and assign task in the team as per the skillset
- Coordinated with Onsite Team and leadership for maintaining smooth workflow for any ETA
- Ensuring the creative creation and rendering with all the devices with campaign schedules, content deliverability issues within desired ETA
- Handling the data import/ Export, and Mapping issues with industry best practices
- Configuring Private Domains and Dedicated IP
- Ensuring the Client's data and policies are under updated socio-political environment with every country or locale
- Perform tasks efficiently and work together with the team to ensure project success
- Supervised end-user support efforts, designing policies to establish consistent service guidelines and reliable ticket resolution
- Commissioned third-party vendors and technicians to augment on-site technical support assets
- Supported enterprise and business goals by introducing new product and service offerings
- Designed and prepared technical reports, studies, and related documentation
- Identified and recommended new products based on market research and consumer analysis
- Worked with multidisciplinary teams in new product rollout, effectively addressing inquiries and troubleshooting issues
Email Specialist
Positek Solutions
10.2012 - 01.2016
- Developed ongoing strategies to optimize for email performance and conversions.
- Managed multiple simultaneous email campaigns from start to finish.
- Strategized and implemented email personalization and dynamic content.
- Provided ongoing support for clients'' technical inquiries related to email delivery, template rendering issues, or analytics discrepancies.
- Improved click-through rates with A/B testing of various email design elements and call-to-action placements.
- Collaborated closely with sales teams to align messaging tactics with lead generation goals successfully.
- Executed audience selection criteria by uploading audience lists and creating audience queries within marketing automation tool.
- Ensured compliance with CAN-SPAM regulations through diligent list management and adherence to best practices.
- Reduced unsubscribe rates by identifying areas of improvement within current targeting and messaging practices.
- Maximized ROI for client campaigns by analyzing performance metrics and adjusting strategies accordingly.
Education
Bachelor Of Technology - computer science
MIT Pune
Skills
- Cloud: Salesforce, AWS, Sales Cloud, Service Cloud
- Marketing: CheetahMail, Marketing Suite, MailChimp, Sendgrid
- Billing and coding
- Administrative tasks
- Operations support
- Problem-solving
- Agile
- Project planning
- A/B testing
- HTML, CSS and XML
- Resource Allocation
- Project Management
- Programming
- Scrum methodology
- Scripting skills: SQL, SSJS, and APIs
- Technical Analysis
- MS Office
- Analytical and Critical Thinking
Certification
- Salesforce Marketing cloud Email Specialist.
- Salesforce Marketing cloud Developer.
- Salesforce Marketing cloud Consultant.
- Salesforce Marketing cloud Admin.
Timeline
Technical Architect
Coforge Ltd
08.2022 - Current
Salesforce Marketing Cloud Developer
Salesforce
12.2019 - 07.2022
Sr Salesforce Marketing Cloud Developer
Deloitte
08.2019 - 11.2019
Subject Matter Expert
PISoftek LTD
02.2016 - 01.2018
Email Specialist
Positek Solutions
10.2012 - 01.2016
Bachelor Of Technology - computer science
MIT Pune