ARYE DWORKEN
Creative
Teaneck,NJ
Summary
Creative Director, Writer & Conceptual Thinker with 15+ years of experience crafting breakthrough campaigns and brand narratives for global audiences. Skilled at building culturally resonant storytelling, leading cross-functional collaboration, and translating user insights into powerful creative. A strategic and imaginative leader who blends sharp editorial instincts with bold, user-centric design thinking to create work that connects, inspires, and drives impact.
Overview
22
22
years of professional experience
2005
2005
years of post-secondary education
Work History
Executive Creative Director/ Creative Director, Writer & Concept Developer
Independent Consultant/ Freelance
01.2018 - Current
- Led concept development, creative direction, and brand storytelling for clients including Apple, Burger King, Meta, FIFA, Instagram, Samsung, and Northwestern Mutual, aligning creative vision with broader brand strategy and business goals.
- Defined tone of voice, messaging platforms, and brand narratives for startups—including a Pet CBD brand—establishing distinctive market positioning and building enduring brand foundations.
- Developed integrated campaign concepts and consumer-facing narratives that deepened brand relevance and emotional connection across digital, experiential, and social channels, collaborating closely with product marketing and cross-functional partners to ensure consistent execution.
Editorial Contributor
Freelance Writer & Editor
01.2003 - Current
- Wrote cultural features, artist profiles, and critical reviews for leading publications including Rolling Stone, Spin, MTV Online, and Time Out New York, honing a sharp editorial voice rooted in cultural relevance and storytelling excellence.
- Recognized for developing distinctive editorial concepts that not only captured the zeitgeist but anticipated cultural shifts, consistently translating emerging trends and insights into resonant narratives that engaged diverse audiences.
Creative Director
Momentum
01.2015 - 01.2018
- Led the creation of high-impact brand experiences for Verizon, Nike, and American Express, including the Super Bowl launch in San Francisco, blending cultural relevance with immersive storytelling.
- Drove the global redesign and rollout of American Express’s brand identity, unifying creative expression across markets and elevating brand consistency worldwide.
Music Editor / Editor-at-Large
Heeb Magazine
01.2003 - 01.2018
- Shaped the editorial and digital voice of HEEB, one of the era’s most influential indie magazines, helping define the cultural conversation for a new generation of tastemakers and creatives.
- Successfully transitioned publication from print to digital-first in 2011, expanding reach and relevance
Managing Editor
Self-Titled Magazine
01.2008 - 01.2017
- Forged the editorial and digital voice of one of the era’s defining indie music magazines, establishing it as a trusted authority and cultural tastemaker in the independent music scene.
Associate Creative Director
R/GA
01.2010 - 01.2015
- Developed award-winning digital storytelling campaigns for Walmart, MasterCard, Coca-Cola, and Nike
- Led innovative initiatives for Capital One, Google, and vitaminwater, driving engagement and business impact
- Conceptualized unconventional creative for Duck Dynasty and The Ad Council of NY, breaking category norms
Creative Strategist
Mother/TAXI
01.2009 - 01.2010
- Produced cross-platform campaigns for HBO, NBC, History Channel, and Equinox
- Played a key role in business development, contributing to significant new client wins
Senior Copywriter
JWT
01.2007 - 01.2009
- Crafted messaging for Macy's, Microsoft, Royal Caribbean, and Trident across traditional and digital media
- Led concept development for consumer campaigns including Band-Aid and Schick
Copywriter
VML
01.2006 - 01.2007
- Produced digital-first campaigns for Burger King, Vanguard, and Xerox with a focus on virality and interactive content
Education
B.S. - Marketing
Yeshiva University - Sy Syms School of Business
New York, NYAdvanced Studies - Creative Writing
School of Visual Arts and The New School
New York, NY 01.1995 - 01.2002
Websites
Timeline
Executive Creative Director/ Creative Director, Writer & Concept Developer
Independent Consultant/ Freelance
01.2018 - Current
Creative Director
Momentum
01.2015 - 01.2018
Associate Creative Director
R/GA
01.2010 - 01.2015
Creative Strategist
Mother/TAXI
01.2009 - 01.2010
Managing Editor
Self-Titled Magazine
01.2008 - 01.2017
Senior Copywriter
JWT
01.2007 - 01.2009
Copywriter
VML
01.2006 - 01.2007
Editorial Contributor
Freelance Writer & Editor
01.2003 - Current
Music Editor / Editor-at-Large
Heeb Magazine
01.2003 - 01.2018
Advanced Studies - Creative Writing
School of Visual Arts and The New School
01.1995 - 01.2002
B.S. - Marketing
Yeshiva University - Sy Syms School of Business
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