Aryssa Yeap
Seattle,WA
Summary
Decisive Marketing Manager with 4 years of experience driving company growth through creative and innovative strategies. Resourceful team leader skilled at analyzing market trends and customer needs to develop highly effective and targeted marketing campaigns. Successfully drives market share, brand recognition and revenue improvement.
Overview
4
4
years of professional experience
2
2
Certification
Work History
Marketing Manager
Jan Dan
Taipei, Taiwan
01.2022 - 01.2023
- Implemented marketing plans for new products. Achieved Top 2 sale among all the products for newly developed skincare products through effective promotion plans and marketing strategies.
- Implemented a targeted marketing approach, resulting in the establishment of a membership system and the labeling of members based on their levels. This approach increased conversion rates from 28% to 32%.
- Switched content strategy from a unidirectional bulletin-style approach to a bidirectional communication model, focusing on "strengthening the connection between consumers and the product/brand." The engagement rate increased by 30%.
- Successfully generated 1.5 million TWD dollars (50,000 USD) in revenue within a two-hour livestream event by developing and implementing effective live streaming mechanisms, designed processes, and sales strategies.
Oversea Department Head of Malaysia
DollBao International Ltd.
Taipei, Taiwan
01.2018 - 01.2022
- Successfully introduced a new high-end baby and toddler brand to the Malaysian market, delivering a 90% growth in market performance accumulated through Q1-Q2 2022 compared to the same period in 2021.
- Facilitated new logistics partnerships, including parcel and sea freight transportation, resulting in a 35% reduction in logistics costs for the company.
- Developed and refined sales systems and created sales kits, including sales training materials, product information, and pricing structures, to streamline the sales process and increase efficiency.
- Successfully generated a million-TWD dollar (33,000 USD) revenue within five days through effective management and execution of group buying campaigns.
- Manage Facebook & Instagram ad campaigns, enhancing ROI from 1 to 4.
Education
Mass Communication
Shih Hsin University
06.2019
Skills
- Digital Marketing
- Brand Development
- Marketing Campaign
- Strategic Planning
- Partnership Marketing
- Social Media Marketing
- KPI Tracking
- Content Strategy
- Strong Analytical Skills
- Exceptional Communication
Accomplishments
- Successfully generated 1.5 million TWD dollars (50,000 USD) in revenue within a two-hour livestream event by developing and implementing effective live streaming mechanisms, designed processes, and sales strategies.
- Achieved Top 2 sale among all the products for newly developed skincare products through effective marketing strategies, such as new product launch events and feedback surveys.
- Implemented a targeted marketing approach, resulting in the establishment of a membership system and the labeling of members based on their levels. This approach increased conversion rates from 28% to 32%.
- Established a new membership points system to gather customer purchase behavior and preferences. With high customer turnover, point accumulation has increased customer repurchase rates and loyalty.
- Implemented Customer Data Platform to streamline data-driven marketing efforts, leading to improved customer segmentation, targeted marketing campaigns, and enhanced customer experience.
References
References available upon request.
Expertise
- Meta Ads
- WordPress, Shopify
- Mailchimp
- Adobe Photoshop & Adobe Premiere
- Canva
- PowerPoint, Word, and Excel
Certification
- Google Ads Search Certification (2023-2024)
- Google Analytics Certification (2023-2024)
Languages
English
Full Professional
Chinese (Mandarin)
Native/ Bilingual
Malay
Professional
Cantonese
Professional
Timeline
Marketing Manager
Jan Dan
01.2022 - 01.2023
Oversea Department Head of Malaysia
DollBao International Ltd.
01.2018 - 01.2022
Mass Communication
Shih Hsin University