Asad Ali

Responsible for delivering projects with Technology clients leading a team of 30+ globally located analysts and data scientists. Additional responsibilities include – business development (opportunity identification, proposals and conversion), building engines of scale (hiring, onboarding and trainings)

Sample projects:

• Designed A/B tests to optimize app notification strategy for a learning and development product leading to 2-3x increase in lesson completion rates across regions
• Developed a marketing spend optimization system using ML (to identify best customers) and simulation framework (to test various budget scenarios)
• Uncovered $50M opportunity by establishing impact of high email frequency on customer disengagement

• Responsible for delivering end to end data science/ analytics engagements – defining and scoping problem statement and deliverables, building and managing global teams, defining engagement models, creating project roadmaps (long term) and project plans (short term) using waterfall or agile approaches
• Additional responsibilities included – IP development (data science research), business development (leading collateral development, participating in sales pitches), team development (trainings and knowledge sharing)
• Industry experience – Credit Cards, Sports, Media, Telecom, Insurance, Logistics
• Functional experience – Customer Lifecycle Management (Acquisition, Early Tenure Management, Proactive Retention, Reactive Retention, Win-back) Marketing Optimization (Email, Phone, Digital), Experimentation (Digital and Offline), Voice of Customer, Fraud Prevention, AI in Sports, TV ratings prediction, Media analytics (Captions, Video, Tracking)