Asad Javaid
Woodbridge,NJ
Summary
Dynamic Marketing Automation Manager with 12+ years of experience leading and developing high-performing teams in fast-paced, cross-functional environments. Proven expertise in configuring, managing, and executing marketing activities across multiple platforms, including Salesforce Marketing Cloud and SAP. Adept at automating campaign flows, developing data-driven reporting, and driving customer segmentation to build targeted audiences. Strong analytical mindset, with the ability to derive insights from complex data to inform strategic decisions and optimize processes. Exceptional communicator, comfortable presenting to senior management and driving change across organizations.
Overview
12
12
years of professional experience
4
4
Certification
Work History
Marketing Automation Manager
NICE Systems
Hoboken, NJ
11.2022 - Current
- Lead a dynamic team responsible for marketing operations, driving a 10% increase in cross-sell opportunities.
- Manage and execute cross-channel integrated programs, enhancing marketable database from 55% to 63.73%.
- Automate campaign flows and create reports that consistently improved campaign performance (e.g., 17.3% Open Rate, 22.3% CTRO).
- Develop and present data-driven insights to senior management, informing next steps and strategy adjustments.
- Serve as the sole administrator for marketing platforms, ensuring optimal functionality and alignment with business goals.
Product Marketing Manager
Visionet Systems Inc.
Cranbury, NJ
05.2024 - 11.2024
- Developed and Executed Go-to-Market Strategies: Led the creation and execution of comprehensive go-to-market strategies for new product launches, ensuring alignment with business objectives and market demands.
- Audience Segmentation and Targeting: Worked with marketing and business teams to understand customer segmentation, building targeted audiences for campaigns that enhanced product relevance and visibility.
- Automated Marketing Campaigns: Managed the setup and configuration of marketing automation workflows in HubSpot, including lead grading, scoring, and outbound email processes to streamline campaign execution and maximize efficiency.
- Data-Driven Insights: Analysed customer data to identify trends and patterns, using these insights to inform product positioning, campaign strategies, and content development.
- Collaboration with Cross-Functional Teams: Partnered with sales, product development, and IT teams to ensure that marketing initiatives were well-integrated across the organisation, driving cohesive and effective product campaigns.
- Dashboard Development and Reporting: Created dashboards that enabled the marketing team to access real-time data, empowering them to make informed decisions and track the success of marketing initiatives.
- Managed External Vendors and Budgets: Oversaw relationships with external vendors and managed the marketing budget, ensuring that resources were allocated effectively to support campaign goals.
- Storytelling with Data: Translated complex data into compelling narratives and visualisations that communicated product success and campaign effectiveness to senior management and other stakeholders.
- Tested and Validated New Campaign Strategies: Led the testing and validation of new marketing strategies and tools, continuously optimising processes to enhance performance and ROI.
- Advocated for Marketing Tools and Processes: Played a key role in communicating the value of new marketing tools and processes, driving adoption and ensuring they were effectively utilized to improve customer experience and operational efficiency.
Digital Operations Head
Systems Ltd
12.2021 - 05.2022
- Led and Motivated Team: Directed a cross-functional team of digital marketing professionals, fostering a culture of continuous improvement and innovation in a fast-paced environment.
- Automated Campaign Workflows: Designed and implemented automated marketing workflows, streamlining processes, and improving efficiency, including lead grading, scoring, and outbound email campaigns.
- Data-Driven Decision Making: Developed dashboards and reporting tools that enabled self-service insights, leading to more informed decision-making across the marketing team.
- Audience Segmentation: Collaborated with business units and marketing teams to understand customer segmentation, building targeted audiences for various campaigns and communication initiatives.
- Managed Martech Stack: Identified operational needs and worked closely with IT to define requirements and use cases for new marketing platforms and tools, ensuring alignment with business goals.
- Vendor and Budget Management: Managed relationships with external vendors and oversaw budget allocation to maximise the effectiveness of audience generation and campaign automation efforts.
- Performance Analysis and Reporting: Conducted in-depth analysis of campaign performance, identifying trends, and patterns to inform strategic adjustments and improve future campaign outcomes.
- Tested and Validated New Features: Performed rigorous testing and validation of new functions and system capabilities related to marketing activities, ensuring seamless implementation and optimal performance.
- Communicated Strategic Importance: Advocated for the adoption of new tools, processes, and resources to drive change and improve the overall customer experience, presenting findings and recommendations to senior leadership.
Head of Digital
Total Energies
07.2018 - 03.2021
- Led Digital Transformation Initiatives: Spearheaded digital transformation projects, enhancing business processes by implementing customer-centric digital solutions that improved the overall consumer journey and boosted eCommerce capabilities.
- Optimized Digital Campaigns: Managed and optimized digital marketing campaigns across various channels, driving brand promotion and increasing online engagement through targeted strategies and advanced analytics.
ASSISTANT PRODUCT MANAGER
VEON OTT App - Jazz (Telecom)
01.2017 - 06.2018
- Led Product Launch Initiatives: Played a pivotal role in the successful launch of VEON, a global Over-The-Top (OTT) application developed by VimpleCom. Coordinated cross-functional teams, including marketing, engineering, and customer support, to ensure a seamless rollout in the local market.
- Managed Product Lifecycle: Oversee the end-to-end product lifecycle, from initial concept and development to market launch and post-launch optimisation. Conducted market research and gathered user feedback to inform product enhancements and drive continuous improvement.
- Customer Segmentation and Targeting: Collaborated with the marketing team to define target customer segments, leveraging data to create tailored campaigns that increased user acquisition and engagement.
- Developed Marketing Strategies: Assisted in developing and executing go-to-market strategies, including the creation of marketing materials, user onboarding processes, and promotional campaigns designed to drive product adoption.
- Monitored Product Performance: Analysed product performance metrics, identifying key trends, and opportunities for improvement. Provided regular updates to senior management on product success and recommended strategic adjustments.
- Stakeholder Communication: Acted as a liaison between the development team, stakeholders, and external partners, ensuring alignment on product goals and timelines.
BUSINESS DIRECTOR
Red Communication Arts - Publicis
10.2015 - 01.2017
- Led Strategic Business Development: Directed business development efforts, identifying growth opportunities and creating strategies that enhanced client portfolios and expanded the agency's market presence. Successfully secured and managed high-profile accounts, driving significant revenue growth.
- Managed Cross-Functional Teams: Oversaw cross-functional teams, including creative, media, and account management, ensuring that all client campaigns were executed seamlessly and met strategic objectives. Fostered a collaborative work environment that prioritized innovation and client satisfaction.
- Client Relationship Management: Acted as the primary point of contact for key clients, developing and nurturing long-term relationships. Ensured the delivery of high-quality, results-driven marketing and communication solutions that aligned with client goals and expectations.
- Campaign Strategy and Execution: Led the planning, development, and execution of integrated marketing campaigns, ensuring they were data-driven and aligned with client business objectives. Utilized analytics to measure campaign performance and made data-informed recommendations for optimization.
- Budget and Resource Management: Managed project budgets and resources, optimizing efficiency while ensuring the delivery of high-impact marketing solutions. Regularly reviewed financial performance to ensure profitability and sustainability of client accounts.
- Advocated for Innovation: Promoted the adoption of new marketing tools and techniques within the agency, driving innovation and improving the agency’s service offerings to stay competitive in a rapidly evolving industry.
ACCOUNT DIRECTOR
Bramerz - Digital Agency
04.2014 - 10.2015
- Designed and implemented promotional strategies using various software tools.
- Led a team of 4 while managing 10 client accounts simultaneously.
- Conducted market research to identify and attract clients in new territories.
- Generated new business opportunities through effective prospecting and cold calling.
Education
MBA - Marketing
Bahria University
Islamabad 01-2012
BBA - Marketing
Bahria University
Islamabad01-2011
Skills
- Team Leadership & Development: Proven track record of leading, motivating, and developing marketing operations teams to achieve strategic objectives
- Marketing Automation & CRM Systems: Extensive experience with Salesforce Marketing Cloud, SAP, and other marketing automation platforms, including setup, configuration, and execution of campaigns
- Data-Driven Analysis & Reporting: Expertise in extracting and analyzing data from multiple sources to drive informed decision-making and optimize marketing strategies
- Campaign Flow Automation: Skilled in designing and implementing automated marketing workflows, including lead grading, scoring, and outbound email processes
- Martech Stack Management: Proficient in identifying and managing marketing technology needs, collaborating with IT, and justifying ROI for new tools and platforms
- Budget & Resource Allocation: Experienced in managing budgets and external vendors to support efficient audience generation and campaign automation
- Strategic Communication: Strong advocate for the importance of tools, resources, and processes that enhance customer experience and drive organizational change
- Emerging Digital Trends: Constantly updated with the latest digital marketing best practices and trends
Certification
- Marketing Tools: Automation
- Digital Media and Marketing Principles
- Project Management
- Google Adwords
Timeline
Product Marketing Manager
Visionet Systems Inc.
05.2024 - 11.2024
Marketing Automation Manager
NICE Systems
11.2022 - Current
Digital Operations Head
Systems Ltd
12.2021 - 05.2022
Head of Digital
Total Energies
07.2018 - 03.2021
ASSISTANT PRODUCT MANAGER
VEON OTT App - Jazz (Telecom)
01.2017 - 06.2018
BUSINESS DIRECTOR
Red Communication Arts - Publicis
10.2015 - 01.2017
ACCOUNT DIRECTOR
Bramerz - Digital Agency
04.2014 - 10.2015
MBA - Marketing
Bahria University
BBA - Marketing
Bahria University
- Marketing Tools: Automation
- Digital Media and Marketing Principles
- Project Management
- Google Adwords
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