Overview
Work History
Education
Affiliations
Timeline
Generic

A. Scott Ward, CFP®, AIF®, AIFA®

Birmingham,AL

Overview

20
20
years of professional experience

Work History

Director, Relationship Management Services

Johnson Sterling
12.2012 - Current

Team leader for the financial advisory services team, which includes oversight regarding practice management
initiatives and enhancements (e.g., planning software review, segmentation, client experience, etc.)

  • 2021 Outcomes: 100% retention of existing client relationships, +13.80% growth in new relationships, and +15.9% growth in organic, annual revenue within the core, assigned market group
  • 2020 Outcomes: 99% retention of existing client relationships, +13.75% growth in new relationships, and +18% increase in annual revenue within the core, assigned market group
  • 2019 Outcomes: 100% retention of existing client relationships, +17% growth in new relationships, and +22% increase in annual revenue within the core, assigned market group
  • Deliver presentations to participant audiences in support of plan objectives (e.g., awareness of Social Security benefits strategies and considerations, increasing participants' comfort level with financial wellness topics, demystifying investment options, etc.)

Senior Relationship Manager

GuideStone Financial Resources
06.2007 - 12.2012

Responsible for 17 institutional retirement plan relationships located in the Southeastern, Mid-Atlantic and
Midwestern states and included approximately 3,400 participants and $260 million in assets

  • Helped develop two communication pieces, Blueprint for Retirement Income (online planning resource) and
    Financial Focus (relevant market topics)
  • Organized and delivered participant presentations (Webinars and on-site presentations) on such topics as planning for retirement income, approach-based asset allocation and plan-related updates

Regional Manager

GuideStone Financial Resources
06.2003 - 07.2007

Responsible for on-site management of company’s largest client relationship (a regional healthcare organization),which serves approximately 7,500 participants in 3 states

  • Developed plan initiatives that led to historic growth results, including plan exclusivity—re-positioning GuideStone as the vanguard provider among 2 national 403(b) competitors—and GuideStone’s physical office in Memphis

Education

Master of Arts - Higher Education Administration

The University of Alabama
Tuscaloosa, AL

Bachelor of Arts - Communication

William Jewell College
Liberty, MO

Affiliations

President (2021), Financial Planning Association of North Alabama, Birmingham, AL

  • 170 Members, which increased by 9% since 2020
  • Partnership support increased by 24% since 2020
  • In 2021, our chapter led and hosted a joint Webinar presentation that included 21 FPA chapters in 12 states. The event featured Christine Benz (Morningstar) and FPA CEO Patrick Mahoney; 363 financial planning professionals attended this event.
  • Bottom line: I had the privilege of serving alongside a talented, generous board that was committed to serving the community and advancing the financial planning profession.

Contributor, Investment Articles, U.S. News & World Report (2020-Present)

National Ambassador, CFP Board, Washington, D.C. (2014-Present)

Timeline

Director, Relationship Management Services

Johnson Sterling
12.2012 - Current

Senior Relationship Manager

GuideStone Financial Resources
06.2007 - 12.2012

Regional Manager

GuideStone Financial Resources
06.2003 - 07.2007

Master of Arts - Higher Education Administration

The University of Alabama

Bachelor of Arts - Communication

William Jewell College
A. Scott Ward, CFP®, AIF®, AIFA®