Caroline Irwin

Provides full life-cycle recruitment services to enterprise financial clients for the #1 largest US based staffing company in the world.

• Meets and exceeds recruitment targets and metrics, such as 50+ outbound calls a day and weekly expectations of 25+ candidate screenings and 7+ client submittals.
• Maintains ongoing communication with candidates throughout the recruitment process and post-placement to ensure smooth transition and success in their new role.
• Develops recruitment marketing campaigns through creation of engaging messaging and postings across social media and job boards.
• Utilizes sales strategies to attract and pitch opportunities to top talent, as well as sell quality candidates to hiring managers.
• Maintains thorough documentation of all activity to ensure precise record-keeping and accurate data management.
• Balances diverse client needs, fostering personalized relationships and individually tailored solutions to achieve long-term goals and loyalty.
• Proficient in ATS and CRM software, such as Bullhorn and Excel to track consultant pipelines, commission, and expected attrition.
• Participates in senior leadership meetings to advise on process improvements including strategies for proactive candidate marketing, partnership with aligned managers, redeployment initiatives, internal system design/features, etc.
• Conducts regular KPI and recruitment metric reviews providing actionable insights and recommendations to enhance efficiency and effectiveness.

Design the strategic transformation of up and coming luxury sportswear brand by developing a detailed business plan to enhance e-commerce sales through market analysis, process optimization, and targeted marketing.

• Manage social media platforms including Instagram and Facebook, overseeing Ads Manager, scheduling posts, and running paid ad campaigns.
• Utilize Google Analytics for data analysis and implement keyword targeting strategies to improve search engine optimization.
• Implement email pop-ups for enhanced engagement and lead capture on website.
• Measure success through monitoring indicators including click-through rate (CTR), cost per click (CPC), impression rates, bounce rates, conversions, etc.

Marketing for the nonprofit, faith-based organization dedicated to changing the lives of children, regardless of financial or social status.

• Brainstormed and implemented outreach to potential donors, while maintaining and continuing to foster relationships with past patrons.
• Assisted with planning, fundraising, and event promotion of the annual Christmas gala for over 800 guests.

Student led marketing planning project to develop comprehensive marketing strategy for Slane Irish Whiskey.

• Conducted holistic analysis of industry, market, competition and consumers as fact-based foundation for developing new go-to-market strategy. Insights shared via 5 Forces assessment and SWOT analysis.
• Crafted creative brief that concisely identified brand's positioning, points of difference and character/tonality as foundation for brand, communications and messaging strategy.
• Created comprehensive marketing plan for re-branding of Slane Irish Whiskey, including product/service recommendations, communications strategy, pricing plan, 3-year pro-forma P&L and detailed implementation plan to ensure successful execution.

Assisted with day-to-day office and administrative tasks while learning about the commercial real estate business.

• Handled financial reporting, invoicing, contract organization, and drafted various legal documents including lease agreements and closing documents for transactions.
• Created presentations for internal reviews or external investors detailing project progress.