Summary
Overview
Work History
Education
Skills
Timeline
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Asenath Cruz

Asenath Cruz

Greensboro,NC

Summary

Results-driven and people-focused professional with extensive experience in aesthetic operations, medical administration, and team leadership. Proven ability to optimize workflows, develop staff, and exceed KPI targets in multi-site clinical settings. Recognized for bridging operational strategy with hands-on coaching to deliver outstanding client experiences

Overview

10
10
years of professional experience

Work History

Tattoo Removal Associate

Removery
06.2025 - Current
  • Leading studio performance by monitoring KPI's, driving accountability, and supporting team members in achieving revenue and client experience goals.
  • Manage daily operations including scheduling, reporting, and compliance documentation to maintain a high-performing, organized studio.
  • Conduct detailed client consultations to align goals, educate on treatment, and ensure consistent satisfaction and retention.
  • Mentor and train team members on service standards, sales techniques, and company protocols to enhance team performance and consistency.
  • Collaborate with regional leadership to align operational strategies, streamline workflows, and ensure adherence to Removery brand standards.

Surgeon Licensing Manager

Sono Bello
08.2024 - 05.2025
  • Managed licensing and compliance for 200+ surgeons across multiple states, ensuring all regulatory and credentialing requirements were met.
  • Oversaw DEA and controlled substance license applications and renewals for VIP surgeons
  • Developed strong relationships with state medical boards and internal leadership to facilitate timely and accurate licensing processes
  • Tracked KPI's related to licensing, surgeon travel, expenditures, and compliance metrics to identify trends and optimize workflow
  • Supported onboarding of new surgeons and ensured complete readiness for field deployment

Field Planning Specialist

Sono Bello
02.2023 - 08.2024
  • Collaborated with cross-functional teams to analyze data and identify improvement opportunities for field operations processes.
  • Partnered with Executive Leadership to create customized training plans for front desk operations, assistant practice managers and practice managers.
  • Booked travel for all Operations and Leadership new hires.
  • Planned and coordinated quarterly Leadership Development Week, including daily agendas, travel logistics, and team-building events.
  • Tracked KPI's for new hires, disengagements and 30/60/90 day performance.
  • Created monthly reports and presentations to senior leadership highlighting performance outcomes and field insights.
  • Partnered with Sr. Manager Field Leader TMX, Director of Operations TMX and Field Ops Support Manager.
  • Traveled monthly to assist with new surgical center openings, ensuring readiness and operational alignment.

Traveling Director of Client Care

Ideal Image
06.2022 - 02.2023
  • Operated out of Ideal Image's Tampa flagship center, a high-volume, corporate-adjacent location known for elevated client flow and visibility.
  • A full time traveling trainer to provide operational and customer care support across multiple centers.
  • Trained and mentored associates in client engagement, sales, and operational excellence.
  • Assisting patients with financing, scheduling, and invoicing to ensure smooth operations
  • Management of employee schedules
  • Sales support
  • Supported area directors with escalated patient cases and performance reporting

Patient Experience Specialist

Sono Bello
05.2021 - 04.2022
  • A contracted employee for front desk and medical staff support
  • Created and prepped patient charts for medical staff
  • Cleaned and overturned operating rooms
  • Supported front-desk and surgical staff through scheduling, financing, and patient-chart management
  • Ensured seamless communication between clinical and administrative teams
  • Managed daily opening/closing duties, handled payments, and maintained HIPAA compliance

Sales Associate

Michael Kors
02.2019 - 03.2021
  • Delivered luxury-level client experiences, consistently meeting and exceeding personal and store sales goals.
  • Handled merchandising, inventory checks, and cash management with attention to detail.
  • Assisted in training new associates on customer engagement and visual standards.
  • Earned Employee of the Month within first month of employment

Cosmetic Concierge

Advanced Dermatology and Cosmetic Surgery
02.2016 - 05.2018
  • Worked daily in a local center or corporate office performing consults with patients about cosmetic services.
  • Handled inbound and outbound calls, along with scheduling appointments
  • Managed marketing call campaigns for 150 offices

Education

Bachelor of Science - Biology, Psychology minor

Arizona State University
Tempe
01-2023

Skills

  • Management
  • Leadership and Teamwork
  • Medical and Surgical Knowledge
  • Regulatory and Legal Knowledge
  • Preparing Reports
  • Performance Evaluations
  • Ability to Problem Solve
  • Traveling Trainer
  • Proficient in Smart Sheets and Microsoft
  • Collaborative Engagement
  • Policy Implementation

Timeline

Tattoo Removal Associate

Removery
06.2025 - Current

Surgeon Licensing Manager

Sono Bello
08.2024 - 05.2025

Field Planning Specialist

Sono Bello
02.2023 - 08.2024

Traveling Director of Client Care

Ideal Image
06.2022 - 02.2023

Patient Experience Specialist

Sono Bello
05.2021 - 04.2022

Sales Associate

Michael Kors
02.2019 - 03.2021

Cosmetic Concierge

Advanced Dermatology and Cosmetic Surgery
02.2016 - 05.2018

Bachelor of Science - Biology, Psychology minor

Arizona State University

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