ASH BEVAN
Colorado Springs,CO
Summary
Highly focused sales and marketing professional with a solid background in corporate leadership, emotional intelligence, project management, team leadership and financial strategy, this passionate and dynamic leader is focused on achieving measurable performance goals. As a highly focused sales and marketing professional and a solid background in driving revenue growth and implementing strategic marketing initiatives, I am known for fostering collaborative team environments and consistently achieving target goals through adaptive planning and leveraging market insights to maximize impact.
Overview
14
14
years of professional experience
1
1
Certification
Work History
DIRECTOR OF SALES AND MARKETING
BROOKDALE SENIOR LIVING
05.2023 - Current
- Oversee a 511 unit property and 4 FTE to improve occupancy and revenue levels in accordance with the marketing and business plans
- Close sales by assisting prospects in the decision making process
- Utilize the sales process and systems to perform and generate daily, weekly, monthly and quarterly reports
- Perform internal and external sales, business development outreach, sales calls, community marketing including legal and financial planning
- Develop and maintain leads and relationships to gain advantage in the market
- Generate high-volume recurring streams of new revenue in multiple states for multiple properties
- Prioritize the performance of budgeted sales goals and targets through efficiently performing all processes and tasks required to close sales, including the development and execution of marketing plans to achieve goals
- Represent the ideal sales and marketing professional and promote the mission driven sales and marketing culture
- Drive the rapid growth and prioritize rate integrity by conducting high-quality phone and in-person sales calls that convert to new revenue for independent, assisted, memory care, skilled nursing and rehabilitation senior living
- Partner with the Sr District Director of Sales to develop and execute business plans to achieve revenue and occupancy goals
- Provide accurate and timely weekly, monthly and quarterly forecasts
- Motivate and coach associates to meet and exceed sales performance expectations in partnership with operations, clinical and district sales leadership
- Foster a positive image of assigned communities and the Brookdale brand with all customers, clinical staff residents, associates and appropriate professional/volunteer influencers
PROJECT MANAGEMENT CONSULTANT (PMC)
KEMPERSPORTS & SAND VALLEY GOLF
09.2021 - Current
- Leveraging assets to promote the city and county as a premiere leisure destination, resulting in economic prosperity and growth
- Management of projects designed to increase revenue contributing to improved client satisfaction by delivering projects on time and within budget constraints for successful economic growth and impact
- Responsible for leading the cross functional operations team that including 5 departments event operations, strategic marketing, budget management, customer experience, risk management and event management
- Responsible for leading, mentoring, coaching, supporting and developing strong relationships across the entire team to improve customer experience by exceeding expectations
- Provide superior management skills and support sustainable short and long term strategic objectives
DIRECTOR OF COMMUNITY RELATIONS
MORNINGSTAR SENIOR LIVING
06.2022 - 04.2023
- Cultivate and maintain quality relationships with referral sources, clients, and staff members to drive sales
- Maintaining census, communicating financial matters, budgeting, conducting community evaluations, planning and implementing marketing events, speaking before groups, assisting with family issues and resolutions, working with referral agencies, organizations, and completing and maintaining admission documents and records
- Increased occupancy rates from 60% to 86% in four months June – October 2022 meeting and exceeding budget and KPIs
- As DCR on the leadership team I was responsible for driving all sales and marketing, account maintenance, new business development, problem solving, leasing, invoicing, marketing and communication including research, creation and identification of new business funnel leads
- Expanding business sales growth through the full sales life cycle to increase profitability through analyzing data and providing competitive market analysis information and providing consultation, advice, and recommendations regarding market rates
- Sales stretch acting as DCR for additional properties such as MorningStar at Mountain Shadows
- Translate sales strategy goals into actionable performance and growth to drive community-wide revenue and sales
- Provide weekly, monthly and quarterly reports with goals and external effective business development achievements
- Demonstrating collaborative team building and management skills while providing critical thinking and consistency in professional demeanor in all situations
- Representing MorningStar in the public forum through front facing events and speaking and adhere to company, federal, state requirements, enforcing compliance including HIPPA
SENIOR DIRECTOR
USA HOCKEY, INC.
09.2010 - 06.2021
- National sales and marketing growth from 76,000 to over 180,000 in 19 years generating over $8 million in recurring revenue and surpassing retention goals with 99% customer retention, 99% customer defense in the marketplace with 15 consecutive years of revenue growth exceeded all sales and marketing KPIs
- Responsible for 8.1 million in annual revenue for a nationwide client pool of 500+, developing business funnel leads, creating pipeline partnerships, analyzing data and reporting while simultaneously identifying, developing and implementing new business opportunity strategies with internal and external stakeholders
- Team leader for 5 internal staff members and 24 nationwide sales team members and responsible for all operations, growth, sales, marketing, retention strategies, programming implementation, financial reporting, customer experience, hiring and training
- Oversee 11 separate revenue and expense budgets while interacting with multiple department leaders to accomplish the cross functional strategic plan goals
- (PM) Project Manager: Created the premier Pond Hockey National Championship in 2005 garnering coverage from media outlets including NBC Sports and winning Best Single Sports Event in 2009 from SportsTravel Magazine
- Cultivated a culture of innovation by promoting creative thinking and encouraging employees to take calculated risks in pursuit of solutions.
- Optimized project timelines by effectively delegating tasks and prioritizing workload among team members to fulfill deliverables
- (TL) Team Leader for the Men’s & Women’s U.S National University Teams 2003, 2005, 2007, 2009, 2011, 2013, 2015, 2017, 2019 with NCAA and ACHA college student athletes and coaches
- Worked with the USOC during the 2003 & 2005 men’s games and responsible for high performance short and long term strategic plans, operations, athlete and coach selection, camps, and all logistics as well as all domestic and international event and travel arrangements.
- Managed all national team budgets, audits, programming, rosters and athlete and coach data for (FISU - International Games Governing Organization) and stakeholders including (ACHA, Individual University SID’s, coaches and international media)
- Member of the marketing leadership team in 2003 to create one of the longest running sponsorships in history with Labatt Blue, including deliverables, on site promotion, POS and renewals through 2023
- (LRD) Lead research director for 2013 & 2015 Whales Project with Customer Share Group (now Sun Valley Strategic) creating a premium customized end to end sales promotion/marketing strategy program generating $80,000 in new annual recurring revenue based on actionable customer insight, research, data analysis and best practices
- (PM) Project Manager: developed, designed and expanded the most comprehensive and innovative research project to identify customers and sales prospects in conjunction with Iowa State University professors, staff and interns. This research project resulted in the most data ever collected, analyzed and reported resulting in the largest and longest sustained increases in revenue 46.69% in 4 years (2006-10)
- Instructor: North American Rink Conference & Expo (NARCE) 2012-2020 taught educational classes in Operations & Risk Management (ORM) and Programming, Marketing and Promotions (PMP)
Education
Bachelor of Science - Exercise and Sport Sciences, Sports Management
University of Florida
Gainesville, FLSkills
- Budget and marketing management
- Project Management
- Inside and outside sales
- Team management
- Business development
- Client relationship development
- Strategic and financial Acumen
- Sales coaching
- Pricing strategy
- Partnership development
- Sales presentations
- Contract management
- CRM: Salesforce
- CRM: Enquire Solutions
- CRM: SMS
- CRM: Tableau
Certification
- Project Manager Certificate, IAP (International Association of Professions), 12/01/23
- SalesMail Certified, 07/01/22
- CPR Certified, 09/01/22 - 09/01/24
- ServSafe Food Protection Manager Certification, 05/12/22 - 05/12/27
- Continuing Education Certificate – Community Association Claims: Process and Trends, 03/01/21
- USA Hockey’s Level 5 Coaching Certification, 2017
- United States Olympic and Paralympic Committee Professional Development 7 Habits Franklin Covey, 2016
- USA Hockey’s Hockey Director Certification Program – NARCE, 05/01/16
Accomplishments
- Achieved 91% occupancy and $1,000,000 net profit during fiscal year 2024 by directing 4 FTE sales and marketing direct reports with accuracy and efficiency.
Timeline
DIRECTOR OF SALES AND MARKETING
BROOKDALE SENIOR LIVING
05.2023 - Current
DIRECTOR OF COMMUNITY RELATIONS
MORNINGSTAR SENIOR LIVING
06.2022 - 04.2023
PROJECT MANAGEMENT CONSULTANT (PMC)
KEMPERSPORTS & SAND VALLEY GOLF
09.2021 - Current
SENIOR DIRECTOR
USA HOCKEY, INC.
09.2010 - 06.2021
Bachelor of Science - Exercise and Sport Sciences, Sports Management
University of Florida