Ash Fernandes
Boston,MA
Overview
3
3
years of professional experience
Work History
Ensemble Operation Speacialist
Berklee College of Music
Boston
02.2024 - Current
- Manage registration during check-in week, add/drop, scholarships, and special programs
- Provide technological, ensemble room, and concert staging & production support including audio set up, and video/audio recording efforts on/off campus performance venues
- Support in building the ENS Ratings Audition rooms, faculty teams, and rhythm section teams during finals of all semesters.
- Marketing and PR for Ens.Dep social media and performances
Content Stategist
Rene Pfister - Co-founder and Director of Make your Life a Musical, Artistic Director of BTAC
Boston, MA
02.2023 - Current
- Brainstorming Social media strategies
- Assisting in digital marketing for projects
- Developing social media content for Rene Pfister
- Researching the audience and Developing an editorial strategy.
Digital Strategy Intern
NOX Media
09.2023 - 12.2023
- Present original ideas for social media content on behalf of the clients: Marshmallow, 6lack, 2ŁØT, Anitta, and more
- Report compilation and analysis of client's social media content and performance.
- Note-taking and organization of clear action items for client calls.
- Conduct market research and analysis to identify trends, consumer behaviors, and opportunities for clients & preparing ROSs.
Ensemble Monitor
Berklee College of Music
Boston, MA
09.2021 - 12.2023
- Provided secretarial and office management support while building cooperative working relationships
- Oversaw office inventory by restocking supplies and submitting purchase orders
- Performed photocopying, data entry, and communication distribution for private and public events
- Used scheduling software to delegate resources and manage calendars.
Marketing Intern
Acme Innovation
New York, NY
01.2023 - 05.2023
- Support digital marketing, event management, and product development activities across AI's portfolio of companies
- Developing social media content for Acme Innovation and Acme Collider channels
- Developing remote programming for Acme Collider cohort companies
- Conducted research on competitor marketing and digital content.
Artist Manager
ditto (Berklee band)
Boston, MA
10.2022 - 04.2023
- Attended events and performances in off-hours to support artists and build industry rapport
- Managed and adjusted artist calendars
- Built and maintained strong connections with venues
- Managed the creation of marketing materials, and merchandise.
Creative Assistant
AMSFoundation (non-profit)
Cambridge, MA
09.2021 - 12.2021
- Summarized raw data and analyses and make recommendations based on findings
- Created proposals for service and product strategies based on marketing data
- Assisted with social strategy by compiling category research, competitive data, and social platform information and supported product launches by generating hype around new events
- Input client information into spreadsheets and company databases to provide leaders with quick access to essential client data.
Education
Certificate of Digital Marketing Strategy -
Harvard Business School Online
Cambridge05-2024
Dual Major - Music Business/Management & Music Performance
Berklee College of Music
12.2023
Skills
- Knowledge in Google Suites
- Knowledge on Logic Pro DAW
- Editing skills- Capcut, Canva & IMovie
- Content Strategy
- Recording equipment operation
Timeline
Ensemble Operation Speacialist
Berklee College of Music
02.2024 - Current
Digital Strategy Intern
NOX Media
09.2023 - 12.2023
Content Stategist
Rene Pfister - Co-founder and Director of Make your Life a Musical, Artistic Director of BTAC
02.2023 - Current
Marketing Intern
Acme Innovation
01.2023 - 05.2023
Artist Manager
ditto (Berklee band)
10.2022 - 04.2023
Ensemble Monitor
Berklee College of Music
09.2021 - 12.2023
Creative Assistant
AMSFoundation (non-profit)
09.2021 - 12.2021
Certificate of Digital Marketing Strategy -
Harvard Business School Online
Dual Major - Music Business/Management & Music Performance
Berklee College of Music