ASHA JOHNSON
Pittsburgh,PA
Summary
Motivated professional with extensive experience in product sales and distribution. Possesses unmatched leadership and strategy skills to maximize company revenue. Expertise in management, marketing strategies and merchandising.
Overview
10
10
years of professional experience
Work History
AI Strategy Intern
VOSYN (AI driven platform)
2024.06 - 2024.08
- Value Proposition Model: Developed and refined 50+ customer profiles and value maps, aligning products with needs; Achieved 30% improvement in product-market fit through targeted value propositions and iterative feedback
- GTM Strategy: Implemented a combined Product-Led Growth and Demand Generation strategy to drive an expected 40% increase in customer acquisition and an estimated 25% boost in brand awareness while reducing acquisition costs by 20% through targeted marketing and user data insights
- Monetization Strategy Analysis: Developed and prioritized 10 diverse monetization strategies for VosynConnect, leveraging benchmarks from top SaaS companies and metrics-based evaluation to achieve a 35% increase in revenue potential and expand market reach by 15%.
Head of Marketing and Partnerships
ONPOINT GLOBAL (International trading firm)
2016.07 - 2021.07
- Market Entry Strategy: Conceptualized introduction of popular American dog grooming brand, Chris Christensen, in India. Developed market entry plan and strategy to drive aggressive growth, including recruiting professional groomers and launching unique pet workshops..Presented to CEO and obtained approval for implementation
- Analysis: Led analysis of pet ownership in the Indian market. Estimated number of pet owners, groomers, breeders, and pet salons. Defined and met initial market share target. Enabled revenue growth of $3M annually.
- Negotiation: Evaluated potential product mix for Indian market by analyzed dog breeds in India versus the USA.Negotiated agreement with the brand's founder for unique product mix offering in India.
Founder
HASDEN KITCHEN (Cloud kitchen)
2020.03 - 2021.06
- Strategy Development: Developed strategy to introduce a new sweet bakery product, organic cinnamon rolls. Conducted market research and integrated organic ingredients into a unique online advertising campaign. Successfully launched product during COVID lockdown
- Business Development: Evaluated opportunities for growth and established long-term goals. Collaborated with local suppliers of organic ingredients to ensure sufficient raw materials. Enabled 80% revenue growth in 15 months
- Training: Designed approach to address market segment with dietary restrictions. Developed and implemented a rotating menu. Hired and educated culinary staff to engage with the community,Increased staff by 200%
- Inventory Management: Created approach to improve inventory management, redesigned inventory processes and delivered team training; Improved on-time order fulfillment 90% and increased profits 60%.
Feature Editor
WOMEN EXCLUSIVE MAGAZINE (India's first bilingual fashion magazine)
2015.03 - 2015.09
- Leadership: Directed $12K operational budget to develop and execute program for women entrepreneurs from diverse ethnic and socio-economic backgrounds; Determined relevant topics and keynote speakers for networking events
- Business Development: Created plan to increase magazine subscriptions; Developed a new layout and persuaded Editor and Design and Marketing Teams to adopt the template;Increased subscribers 48% in three months.
Feature Writer
WOMEN EXCLUSIVE MAGAZINE (India's first bilingual fashion magazine)
2014.06 - 2015.03
- Collaboration: Led interviews of cover page celebrities; managed entire process, including photo shoots, creating engaging questionnaires to highlight topics of interest and contributed to 43% revenue increase.
Education
Master of Business Administration - MBA -
CARNEGIE MELLON UNIVERSITY
Pittsburgh, PA05.2025
Bachelor of Engineering in Civil Engineering -
ANNA UNIVERSITY
Chennai, IND05.2014
Skills
- Product Strategy
- KPI Tracking
- Project Planning
- Product Lifecycle Management
- Product Roadmaps
- Data-driven decision-making
- Product Vision and Strategy
- User Story Creation
- Product Development
- Cross Functional Leadership
- Stakeholder Relations
- Strategic Planning
- Business Development
Additionalexperiences
- Volunteer, Cooperative Play Program, DC, 09/22-03/23
- Lead cooking coach, American International School, Chennai, IND, 09/18-05/19
- Restaurant kitchen operations intern, Melbourne, 09/15-02/16
Hobbies and Interests
- Travel
- Food
- Community Service
- Volunteering
- Organizing Events
Project
Urban Decay Social Analysis: Developed and executed targeted social media campaigns on TikTok and Instagram to engage Gen-Z and BIPOC, particularly Latinx audiences, using creators to expand reach. Optimized creator collaborations and strategic content plans to boost product awareness and conversion. Leveraged TikTok Shop for sales-driven content, maintaining Urban Decay's brand equity.
Timeline
AI Strategy Intern
VOSYN (AI driven platform)
2024.06 - 2024.08
Founder
HASDEN KITCHEN (Cloud kitchen)
2020.03 - 2021.06
Head of Marketing and Partnerships
ONPOINT GLOBAL (International trading firm)
2016.07 - 2021.07
Feature Editor
WOMEN EXCLUSIVE MAGAZINE (India's first bilingual fashion magazine)
2015.03 - 2015.09
Feature Writer
WOMEN EXCLUSIVE MAGAZINE (India's first bilingual fashion magazine)
2014.06 - 2015.03
Master of Business Administration - MBA -
CARNEGIE MELLON UNIVERSITY
Bachelor of Engineering in Civil Engineering -
ANNA UNIVERSITY
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