ASHA TERRELL
Summary
Multi-talented Marketing Automation Specialist enthusiastic about applying diverse skills to all areas of marketing operations and strategy. Data-driven, using reports and automations to optimize campaigns and GTM strategy. Years of experience in email marketing campaigns, and segmentation building.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Automation Specialist
CeriFi
07.2023 - Current
- Analyze reports and dashboards within Salesforce and Pardot, to deliver and cross collaborate with C- level employees to inform strategic decisions.
- Deliver 15+ email marketing campaigns and engagement programs on a weekly basis, on behalf of multiple cross-functional teams.
- Create and updated marketing automations, utms, and tags to improve and streamline workflows and process
- Develop and filter intricate segmentation list through Zoominfo, Discovery Data, and Salesforce.
Marketing Operations Specialist
Incident IQ
12.2022 - 06.2023
- Optimize and build B2B digital campaigns and drip automations across multiple channels including Pardot, Salesforce Marketing Cloud and paid media ads
- Collaborate with cross-functional teams to ensure successful campaign launches
- Create detailed customized reports and automations to improve marketing performance and ideal customer profile segmentation
- Provide technical support for internal teams of marketing automation software
- Implement A and B testing methods to improve prospect growth and pipeline conversion.
Assistant Financial Operations Manager
Cadence Bank
12.2020 - 12.2022
- Prepared reporting for review by executive leadership team
- Reviewed and implemented marketing campaigns to improve account openings
- Owned and monitored SMS messaging, email marketing and live person chat for the digital retail line of business
- Collaborated with various department to deliver exceptional customer service.
Marketing Intern
Animal Humane Society
05.2019 - 04.2020
- Planned promotional events such as online live events, pet adoptions, and conferences
- Built partnerships with organizations to leverage their networks for donations and brand awareness
- Created content for social media platforms via Facebook ads, Reddit Ads and Instagram that increased brand awareness and website traffic
- Generated prospect leads through email marketing initiatives, resulting in an increase in pet adoption rate.
Education
Bachelor Of Arts (B.A.) In Marketing -
Valdosta State University
Valdosta, Georgia05.2020
Minor In Advertising -
Valdosta State University
Valdosta, Georgia05.2020
Minor In Entrepreneurship -
Valdosta State University
Valdosta, Georgia05.2020
Skills
- Campaign Management
- Marketing Operations
- Audience Segmentation
- Microsoft Office
- Salesforce Lightning
- Zoominfo
- Bitly
- Zerobounce
- Zapier
- Reporting and Analytics
- Project Management
- Google Analytics
- Lead Scoring
Certification
- Google Ad Search
- Microsoft Office Specialist
LinkedIn: https://www.linkedin.com/in/asha-terrell/
Timeline
Marketing Automation Specialist
CeriFi
07.2023 - Current
Marketing Operations Specialist
Incident IQ
12.2022 - 06.2023
Assistant Financial Operations Manager
Cadence Bank
12.2020 - 12.2022
Marketing Intern
Animal Humane Society
05.2019 - 04.2020
Bachelor Of Arts (B.A.) In Marketing -
Valdosta State University
Minor In Advertising -
Valdosta State University
Minor In Entrepreneurship -
Valdosta State University
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