Ashanique Rodriguez

· Spearhead fundraising efforts through strategic planning and execution, leveraging a diverse range of fundraising channels to support the enhancement and maintenance of the East River Esplanade.

· Oversee administrative operations, ensuring smooth day-to-day functioning and alignment with the organization's mission and goals, while adhering to directives provided by the Board of Directors.

· Plan and execute engaging events aimed at fostering community involvement and support for the East River Esplanade's initiatives and projects.

· Proactively pursue grant opportunities, both traditional and discretionary, to secure funding for vital projects and programs, utilizing persuasive communication and compelling proposals.

· Act as a liaison between the Board of Directors and key stakeholders, including council members, assembly members, and community leaders, to advocate for the interests and needs of the East River Esplanade.

· Develop and implement comprehensive marketing strategies, utilizing platforms such as Mailchimp for e-blasts, to promote awareness of Esplanade activities, events, and updates within the community and beyond.

· Curate and distribute regular newsletters and updates highlighting the progress, developments, and upcoming initiatives of the East River Esplanade, targeting stakeholders and residents spanning from 60th to 120th Street.

· Coordinated 5-6 monthly professional development classes for NYC K-12 school teachers, ensuring seamless execution and high participant satisfaction.

· Curated 1-3 monthly special events in collaboration with the development team, enhancing engagement and outreach.

· Oversee the Early Career Fellowship program, managing selection processes and maintaining detailed records.

· Lead day-of-event logistics, including materials preparation, catering coordination, and venue management.

· Assisted with budget planning and expense reporting, ensuring financial accuracy and accountability.

· Developed and maintained institutional partnerships with NYC schools, fostering long-term collaboration.

· Utilized Salesforce, Mailchimp, Slack and Form Assembly for database management and mass mailings, enhancing communication efficiency.

· Regularly updated the website to promote upcoming classes and events, driving participant enrollment.

· Coordinated high-profile marketing and fundraising events, including the school Gala and Alumnae Reunions, achieving increased participation and fundraising goals.

· Managed weekly gift processing and acknowledgment through Raiser's Edge, ensuring donor satisfaction and accurate record-keeping.

· Led the Marketing Ambassadors and Fashion Club, fostering student engagement and leadership.

· Organized and replenished office supplies and boutique inventory, maintaining operational efficiency.

· Implemented and managed GiveSmart campaigns, optimizing fundraising efforts.

· Assisted the summer enrichment program director in daily operations, ensuring program success.

· Created and distributed weekly newsletters and marketing email blasts, enhancing school communication and branding.

· Proofread and edited festival marketing materials, including websites, brochures, and programs, ensuring high-quality and consistent branding.

· Coordinated promotional events, parties, and screenings, driving festival attendance and visibility. Conducted social media outreach for the annual festival, expanding audience reach and engagement.

· Drafted and submitted grant proposals to secure funding, contributing to the organization's financial stability.

· Managed film festival ticket sales and ticketing platforms, optimizing user experience and sales processes.

· Conducted market research and compiled statistical analyses for year-end reports, supporting strategic planning and sponsor engagement.

· Maintained QuickBooks, ledgers, and expense binders, ensuring accurate financial management.

· Coordinated sponsorships with local businesses, enhancing community partnerships and support.

· Provided comprehensive administrative support to the Executive Director and board members, including calendar management and office supply procurement.