ASHANTI THOMAS
Irmo,SC
Summary
Results-driven e-commerce leader with a track record of generating over $1 million in cumulative revenue through strategic business management and effective advertising spend exceeding $500,000. Proficient in optimizing e-commerce operations, customer acquisition strategies, and data-driven marketing performance to enhance conversion rates and retention.
Overview
1
1
Certification
6
6
years of professional experience
Work History
Founder and E-commerce Director
Swiff Brand
Columbia, South Carolina
01.2021 - Current
- Built and operated a direct-to-consumer apparel company that generated more than $1 million in cumulative revenue, with ownership of business strategy, execution, and financial performance.
- Managed more than $500,000 in cumulative Meta advertising spend, including campaign strategy, budget allocation, audience targeting, creative testing, performance analysis, and scaling decisions.
- Owned Shopify storefront operations, merchandising, collection launches, product-page optimization, conversion initiatives, customer experience, and supporting technology integrations.
- Evaluated marketing performance using ROAS, CAC, AOV, conversion rate, creative fatigue, gross margin, and contribution margin.
- Established structured advertising processes for testing new concepts, identifying winning creatives, and scaling campaigns while managing budgets.
- Developed lifecycle and retention initiatives through targeted email campaigns, product education, and customer segmentation to enhance engagement and retention.
- Led brand positioning, campaign concepts, photography and video production, creator seeding, affiliate relationships, and organic social content.
- Managed product development, manufacturer relationships, purchase planning, landed costs, inventory allocation, fulfillment, shipping, and customer-service workflows.
- Recruited and coordinated employees and contractors across brand direction, media production, email marketing, and business operations.
- Created operating forecasts and analyzed income statement, cash flow, and inventory data to align growth strategies with liquidity and profitability.
Education
Bachelor of Science - Public Health Science
Clemson University
Clemson, South Carolina05-2019
Skills
- E-commerce Management
- Digital Marketing
- Growth marketing
- Customer Acquisition
- Conversion Rate Optimization
- Customer retention
- Email marketing
- Content strategy
- Merchandising and Product Launches
- Inventory and Vendor Management
- Financial forecasting
- Team Leadership
- Photography & Videography
- Content Editing Tools
Personal Information
Title: E-commerce Leader | Growth Marketing | Brand Strategy | DTC & B2B Operations
Certification
- Intuit Bookkeeping Certification
Timeline
Founder and E-commerce Director
Swiff Brand
01.2021 - Current
Bachelor of Science - Public Health Science
Clemson University