Summary
Overview
Work History
Education
Skills
Websites
CUST
Timeline
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ASHANTI WRIGHT

Horn Lake,USA

Summary

Communications professional with strong skills in content creation, public relations, and digital media. Proven ability to drive impactful communication strategies while adapting to evolving needs. Effective team collaborator focused on achieving measurable results. Reliable, adaptable, and skilled in editing, social media management, and stakeholder engagement.

Overview

6
6
years of professional experience

Work History

Marketing Manager

Patterson Homes Real Estate Co.
09.2022 - 03.2025
  • Developed and executed strategic marketing campaigns that increased qualified leads by 30% year-over-year.
  • Managed and optimized digital advertising across platforms including Google Ads, Facebook, and Instagram, resulting in a 25% improvement in ROI.
  • Directed branding initiatives, including company rebranding, signage, brochures, and community launch materials.
  • Created and maintained a consistent content calendar across email marketing, blog posts, and social media to drive engagement and website traffic.
  • Oversaw CRM systems and lead-nurture workflows to streamline follow-ups and improve conversion rates.
  • Collaborated with sales and design teams to produce compelling collateral for model homes, open houses, and client presentations.
  • Spearheaded community outreach efforts, local sponsorships, and partnerships to increase brand visibility.
  • Monitored market trends and competitor activity to inform pricing, messaging, and promotional strategies.
  • Tracked key performance indicators (KPIs), generated monthly reports, and adjusted tactics based on campaign data and analytics.
  • Supervised and mentored junior marketing staff and external vendors to ensure project deadlines and brand consistency.
  • Oversaw social media channels, boosting audience interaction and growth.
  • Coordinated events and outreach, strengthening community ties and company image.
  • Led strategic marketing initiatives while developing innovative design solutions and managing digital presence.
  • Transform client visions into engaging designs while cultivating brand presence through strategic social media management and community partnerships.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Wrote and distributed press releases to increase brand visibility.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Optimized email campaigns to increase open and click-through rates.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Licensed TN and MS Real Estate Agent

KAIZEN Realty
05.2022 - Current
  • Negotiate and finalize sales contracts, enhancing client satisfaction.
  • Build trust with clients, addressing unique needs and budgets.
  • Communicate effectively to align client goals with property options.
  • Analyze market dynamics and property valuations to optimize listing strategies, while building comprehensive property portfolios that align with clients' investment goals.
  • Lead complex property negotiations and close high-value deals by leveraging market insights and maintaining strong relationships with stakeholders.
  • Guide first-time homebuyers through property selection and purchase processes, ensuring clear communication and addressing concerns proactively.
  • Implement digital marketing strategies to showcase properties effectively, utilizing virtual tours and social media platforms to expand market reach.
  • Partner with mortgage brokers, property inspectors, and legal teams to facilitate smooth transactions and enhance overall client experience.
  • MS License No. S-57835, TN License No. 375936
  • Total of $6 Million in Sales, $2.9 Million 2024 year

Property Manager & Advertising Assistant (part-time, Need-be Basis)

D Kelly Properties
10.2019 - Current
  • Manage rental properties across the Mid-South and Central MS, ensuring tenant satisfaction.
  • Streamline property management operations across multiple regions.
  • Coordinate and maintain schedule while managing tenant relations and property inspections to ensure optimal living conditions.
  • Drive efficient property operations through systematic maintenance tracking, timely response to tenant requests, and thorough documentation management.
  • Create flyers for social media and online advertising. Also devise EDDM plans to gather seller leads to aid in acquiring more properties.
  • Collaborated with owner to create compelling listing flyers, brochures, and email campaigns using Canva and Adobe Suite.
  • Managed ad spend budgets and tracked ROI across Google Ads and Meta Ads platforms, preparing weekly performance reports.
  • Conducted market research to identify advertising trends and competitor positioning within key investment markets.
  • Created and updated property ads on platforms like Zillow, LoopNet, and Realtor.com to ensure accurate, engaging listings.
  • Assisted in coordinating open house promotions and investor events, including branded signage, invites, and follow-up campaigns.
  • Supported the development of investor pitch decks, sales presentations, and branded investor reports.

Education

Bachelor of Arts (BA) - Communications

The University of North Dakota
Grand Forks
12.2024

Journalism, Concentration in Sports Media

The University of Memphis
Memphis, TN
12.2023

Skills

  • Website design and development
  • Property management expertise
  • Customer support and service
  • Customer relationship management (CRM)
  • Valuation expertise
  • Branding and identity design
  • Graphic design proficiency
  • Adobe Photoshop, InDesign, Illustrator skills
  • Marketing initiatives
  • Logo creation and branding
  • Video production and editing
  • Content strategy and creation
  • Leadership experience
  • Meta Business Suite utilization
  • Mailchimp marketing automation
  • Shopify e-commerce management

Websites

CUST

Professional Portfolio: https://ashantideasidesignblog.wordpress.com/portfolio-2/

Timeline

Marketing Manager

Patterson Homes Real Estate Co.
09.2022 - 03.2025

Licensed TN and MS Real Estate Agent

KAIZEN Realty
05.2022 - Current

Property Manager & Advertising Assistant (part-time, Need-be Basis)

D Kelly Properties
10.2019 - Current

Bachelor of Arts (BA) - Communications

The University of North Dakota

Journalism, Concentration in Sports Media

The University of Memphis

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